Laura Castetter

Laura Castetter Email and Phone Number

"The Spirit of the Tongass reminds us to help one another because people, like trees, stand strongest when we stand united." @ Tongass Federal Credit Union
ketchikan, alaska, united states
Laura Castetter's Location
Lancaster, Pennsylvania, United States, United States
Laura Castetter's Contact Details
About Laura Castetter

With over 20 years of experience in digital and traditional marketing, I have successfully led strategy, design, and implementation for clients ranging from multinational corporations to local small businesses. I specialize in working with non-profits and not-for-profits, focusing on accessible design that ensures digital inclusivity. As Vice President of Marketing at Tongass Federal Credit Union, I oversee branding, communications, digital strategy, and public relations, helping to ensure our mission is communicated effectively.I’m passionate about helping organizations grow their online presence, increase engagement, and make a positive impact in their communities. Whether guiding large-scale initiatives or developing tailored solutions for small businesses, I focus on delivering meaningful results.

Laura Castetter's Current Company Details
Tongass Federal Credit Union

Tongass Federal Credit Union

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"The Spirit of the Tongass reminds us to help one another because people, like trees, stand strongest when we stand united."
ketchikan, alaska, united states
Website:
tongassfcu.com
Employees:
20
Laura Castetter Work Experience Details
  • Tongass Federal Credit Union
    Vice President Marketing
    Tongass Federal Credit Union Jul 2023 - Present
    Ketchikan, Alaska, United States
    In my role as VP, I oversee the management of mission-driven marketing campaigns, communications, and business development activities for our Southeast Alaska Credit Union. I am responsible for ensuring consistent communications across all channels for our brand and vision. My role includes oversight of branding, external and member communications, marketing, digital strategy, and public relations.
  • Tongass Federal Credit Union
    Marketing Director
    Tongass Federal Credit Union Jan 2023 - Jul 2023
    Ketchikan, Alaska, United States
    Responsible for creating, implementing, and organizing internal and external marketing campaigns and member communications. Oversees strategy and planning based on overall credit union strategic plans. Ensures all financial services compliance in communications and marketing.
  • Accessible.Marketing
    Owner | Digital Marketing Specialist
    Accessible.Marketing Jan 2012 - Dec 2022
    I believe that the internet should be accessible to everyone and I'm working with non-profits to make that happen. I spend my time (during work and personal hours) researching all the latest tools and information available; learning new platforms; following industry leaders; and keeping my finger on the pulse of our digital world, so you don't have to. With my help, you can use the internet to grow your base, reach your community and bring in more donors - no matter your budget!Services provided include: custom website design and development; templated websites; email marketing; social media marketing and advertising; fundraising; as well as branding and logo design.
  • Laura Castetter Marketing + Design
    Company Owner
    Laura Castetter Marketing + Design Jan 2007 - Dec 2022
    Nationwide
    Small agency offering a complete suite of digital and traditional marketing including: • Complete Marketing Strategy, Development and Implementation • Creation of Comprehensive Marketing Plans • Full Website Development (primarily using the Wordpress CMS) • Accessible Website Design meeting ADA, Section 508 and WCAG criteria • SEO, SEM, SMM, Analytics • Social Media Marketing • Social Media Management • Graphic Design • Print Design • Logo Creation • Email Marketing • Copywriting and Content Development • Public Relations • Marketing Training and Mentorship
  • Ketchikan Visitors Bureau, Inc.
    Member Services Director
    Ketchikan Visitors Bureau, Inc. Jan 2017 - Jun 2018
    Ketchikan, Alaska
    The Ketchikan Visitors Bureau is the marketing organization for Ketchikan tourism. Membership is an important component of the KVB comprised of 300+ businesses, individuals and organizations providing services related to travel. As Member Services Director, it is my responsibility to oversee all member services, their billing and implementation. Responsibilities include: - Maintaining regular contact with all KVB members through email (individual and newsletters), social media, calls and visits- Promotion of available products and services to members and assisting members in utilizing these services (website advertising, guidebook advertising, video display systems, co-op advertising opportunities, etc.)- Prospect and promote new memberships, manage membership application and onboarding process- Oversee all data management related to the 300+ members- Organize, plan and promote member events including monthly Membership Luncheons, Summer Industry Employee Party, Annual Banquet and Awards Ceremony and various educational programming and training opportunities- Update social media outlets with member-related news and promotion of their products and services- Promote, sell and oversee all advertising for two annual Visitor Guides ($100,000+)- Ensure KVB staff, members and the local community have a working knowledge of member benefits and tools to aid in promoting membership among their contacts- Evaluate member needs and seek regular member feedback on programs and servicesKey accomplishments during my tenure at the KVB:- Increased membership by 15%- Increased attendance at events by an average of 40%- Lead the effort to implement a CRM system to better manage organization's data and member information- Creation of additional social media outlets to communicate with members and the communityDue to my experience with graphic design and marketing, I have also provided these services to the organization for digital and print marketing, when needed.
  • Christner Inc.
    Director Of Healthcare Marketing
    Christner Inc. Jan 2006 - Dec 2006
    Planned, developed and implemented marketing, sales and promotions program; identified market opportunities and increased awareness; oversaw development of collateral materials.
  • Hok
    National Healthcare Marketing Coordinator
    Hok Nov 2001 - Dec 2005
    As Marketing Coordinator for one of the largest architectural firms in the world, I was responsible for the planning and design of marketing materials including proposals, brochures, advertisements, conference materials, and interview presentations. My role with the company transitioned into National Healthcare Marketing Coordinator. In addition to existing responsibilities, this role also involved marketing strategy and planning, as well as coordination of national marketing efforts.

Laura Castetter Skills

Email Marketing Marketing Strategy Social Media Marketing Marketing Adobe Creative Suite Advertising Trade Shows Proposal Writing Indesign Brochures Copywriting Social Media Training Powerpoint Copy Editing Management Event Planning Direct Mail Press Releases Access Brochure Development Word Wordpress Strategy Deltek Presentation Development Email Design Excel Proposal Preparation Award Submissions Microsoft Excel Social Media Communications Event Management Fundraising Customer Relationship Management Customer Service Member Relations Membership Development Filemaker Pro Filemaker Mailchimp Constant Contact Public Relations Wordpress Design Genesis Framework For Wordpress Social Media Optimization Social Media Advertising Non Profit Marketing Marketing Event Planning Nonprofit Organizations

Frequently Asked Questions about Laura Castetter

What company does Laura Castetter work for?

Laura Castetter works for Tongass Federal Credit Union

What is Laura Castetter's role at the current company?

Laura Castetter's current role is "The Spirit of the Tongass reminds us to help one another because people, like trees, stand strongest when we stand united.".

What is Laura Castetter's email address?

Laura Castetter's email address is lc****@****ura.com

What is Laura Castetter's direct phone number?

Laura Castetter's direct phone number is +131454*****

What skills is Laura Castetter known for?

Laura Castetter has skills like Email Marketing, Marketing Strategy, Social Media Marketing, Marketing, Adobe Creative Suite, Advertising, Trade Shows, Proposal Writing, Indesign, Brochures, Copywriting, Social Media.

Who are Laura Castetter's colleagues?

Laura Castetter's colleagues are Jenni Redding, Denise Hudson, Lucette Ohagan-Lovell, Rebecca Geary, Katherine Tatsuda, Chloe White, Trish Hup.

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