Client: Under Armour- Manage optimizations and exceed goals on Impression Share, Avg. CPC, ROAS, Website Actions metrics- Implement the latest Paid Search products and communicate potential impact to stakeholders- metrics tools such as SEMrush, Google Keyword Tool, Search Ads 360 and Google Trends- Execute A / B testing experiments with landing pages and text ads to produce the best conversion rate for customers.

Edgewell Personal Care (Playtex Sport, Stayfree Carefree, Carefree Breathe) and Under Armour:Developed strong relationships with the Under Armour US team.Provided support in the implementation and optimization of campaigns on platforms such as Google Ads, Bing Ads, Search, Ads 360, and Google Editor.Worked on daily pacing to monitor campaigns on each platform.Conducted search term optimizations, campaign performance reporting, and purchase trends analysis.Proficient in… Show more Edgewell Personal Care (Playtex Sport, Stayfree Carefree, Carefree Breathe) and Under Armour:Developed strong relationships with the Under Armour US team.Provided support in the implementation and optimization of campaigns on platforms such as Google Ads, Bing Ads, Search, Ads 360, and Google Editor.Worked on daily pacing to monitor campaigns on each platform.Conducted search term optimizations, campaign performance reporting, and purchase trends analysis.Proficient in advanced English and Excel. Show less

With the support and guidance of EAN University, I worked as a consultant for Alice International, a Colombian company specializing in marketing and distributing high-quality products targeted at professionals in the medical, aesthetic, and dermatological sectors within the country.📆 Currently, the company aims to introduce a new line of dermocosmetic products, and as a result, they have enlisted the assistance of the consulting team from EAN University. Some of the commitments we… Show more With the support and guidance of EAN University, I worked as a consultant for Alice International, a Colombian company specializing in marketing and distributing high-quality products targeted at professionals in the medical, aesthetic, and dermatological sectors within the country.📆 Currently, the company aims to introduce a new line of dermocosmetic products, and as a result, they have enlisted the assistance of the consulting team from EAN University. Some of the commitments we established with the company include:🎯 Defining new names based on brand objectives and organizational goals.🎯 Profiling the target audience and structuring touchpoints (marketing, outreach, and distribution channels) and defining categories for touchpoints.🎯 Proposing a brand launch, marketing channels, and a media plan. Show less

I have worked as:Site Coordinator for the ICFES exams in Bogotá.Head of the examination room for the ICFES exams for over 3 years.In these roles, I was responsible for the control and supervision of the exam, ensuring its proper administration in the assigned classroom while adhering to the protocols established by the ICFES.

Education should be equally accessible to everyone, which is why I worked as an English teacher for children and adolescents from low-income backgrounds in the city of Bogotá.- I managed to increase program enrollments by 20%.- Due to the pandemic, I developed my own virtual study method for children aged 8-12.- I ensured that many of the students, by the end of the course, had the ability to teach others what they had learned.

Telcel is a mobile telecommunications company in Mexico, where I worked as a sales assistant. In this role, my responsibilities included securing agreements with various organizations to promote the company's mobile phone and cellular plans. During my tenure, I achieved the following:- Successfully solidified and expanded the partnership with the Mexican Social Security Institute (IMSS).- Created and designed new flyers containing information about the phone plans.- Increased… Show more Telcel is a mobile telecommunications company in Mexico, where I worked as a sales assistant. In this role, my responsibilities included securing agreements with various organizations to promote the company's mobile phone and cellular plans. During my tenure, I achieved the following:- Successfully solidified and expanded the partnership with the Mexican Social Security Institute (IMSS).- Created and designed new flyers containing information about the phone plans.- Increased company affiliations by 45% (within IMSS).- Established new partnerships with other medical institutions. Show less

With the support of COLCIENCIAS and under the supervision of Professor Mauricio Sabogal, I carried out an in-depth market research project in collaboration with EAN University to assess the feasibility of VOYAPP, a new medical services application. This project was divided into two phases: qualitative and quantitative, each spanning approximately two months of work.Some of the responsibilities included:- Understanding the level of user acceptance for the offered services and… Show more With the support of COLCIENCIAS and under the supervision of Professor Mauricio Sabogal, I carried out an in-depth market research project in collaboration with EAN University to assess the feasibility of VOYAPP, a new medical services application. This project was divided into two phases: qualitative and quantitative, each spanning approximately two months of work.Some of the responsibilities included:- Understanding the level of user acceptance for the offered services and under what conditions they trusted the provision of such services through a home healthcare model.- Identifying users' healthcare plans and their relationship with potentially high-demand services.- Making adjustments to the prototype based on the results before going into production.- Evaluating the user experience of the application. Show less