Laura Andrea Castro Pabón Email and Phone Number
I am highly committed, customer-oriented, market intelligence and business analysis professional with 5+ years of working experience in international companies and multicultural teams in the technology, cosmetics, and services sectors.I have developed solid expertise in:✓ Project management with cross-regional and cross-functional scope.✓ Developing strategic recommendations based on market and business analysis.✓ Planning and execution of customer-related activities to improve customer satisfaction.After 3 years working in Colombia, I decided to specialize in consumer science in Germany. Now, with over 2 years of hands-on work on project management, business analysis and digital marketing, I am truly interested in a permanent work opportunity in Germany. My different but fulfilling experiences driving me to emphasize my interest to work in companies with dynamic environments and challenging positions. I am strongly passionate about cosmetics, style, services, and technology.Do not hesitate to contact me for networking or any business opportunities. Languages: Spanish, English, French, GermanDigital Marketing | Business Development | Project Manager | Customer Success
Infineon Technologies
View- Website:
- infineon.com
- Employees:
- 19449
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Digital Marketing SpecialistInfineon Technologies Mar 2021 - PresentMunich
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Digital Marketing Analyst | Working StudentInfineon Technologies Apr 2020 - Mar 2021Munich, Baviera- Creation and maintenance of a division-wide, integrated reporting tool for marketing campaigns.- Planning of paid social media campaigns (LinkedIn and Facebook).- Analysis and evaluation of marketing campaigns in Google Analytics.- Creation of campaign planning structure.- Participation in the planning of Infineon Tech Talk Event.
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Automotive Brand Portfolio Analyst | Working StudentOsram Apr 2019 - Mar 2020Munich, Germany- Analyzed the Automotive lighting market identifying trends, competitors, and customers.- Analyzed large databases.- Led the project “Update of planogram and packaging images for OSRAM and NEOLUX”.- Performed the management of Automotive Lighting Catalogue. -
Innovation And Development Analyst | Product And Project ManagementBelcorp Nov 2016 - Sep 2018Bogotá D.C., Colombia- Elaborated business recommendations based on marketing analytics including market, trends, competitors, consumers, product benefits, business development and growth opportunities. - Led strategic and interdisciplinary innovation projects with cross-regional and cross-functional scope, securing timing, budget, and quality. - Analyzed and created reports about projects’ and products’ performance compared with key measurements (KPI).- Planned and executed customer-related activities such as surveys and studies to receive feedback about the innovation, to improve customer satisfaction and to drive adoption of product features.- Led and managed projects working with teams from different functional areas.- Developed proposals about new products related to portfolio and innovation strategy. - Performed risk management through the proposal of action plans and monitoring thereof.- Innovation and development leader in charge in June 2017. -
Financial Business Analyst | Corporate Finance3M May 2015 - Nov 2016Bogotá D.C., Colombia- Analyzed the financial statements (P&L) and created action plans to improve the revenue and margin.- Performed the financial evaluation of work engineering projects.- Commercial business partnering to sustain account growth and profitability, through cross-selling activities. - Executed profitability management of business products and projects.- Created and presented financial reports in a monthly base to the Top Management.- Evaluated initiatives and commercial activities that generated value to the organization.- Planned and controlled budget to achieve financial goals. - Created and controlled economic incentives to the sales force (Rebates). - Business Finance Manager in charge in March 2016. -
Internal Audit Assistant | Consulting AreaPwc Feb 2015 - May 2015Bogotá D.C., Colombia- Developed audit tests in companies from different industrial sectors to detect failures or risks and gave recommendations regarding action plans. -
Intern In Lean Six Sigma3M Aug 2014 - Jan 2015Bogotá D.C., Colombia- Identified and analyzed opportunities for improving internal processes.- Developed projects to improve processes in financial and marketing departments under Lean Six Sigma methodology.
Laura Andrea Castro Pabón Skills
Laura Andrea Castro Pabón Education Details
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International Academic Exchange 6 Months
Frequently Asked Questions about Laura Andrea Castro Pabón
What company does Laura Andrea Castro Pabón work for?
Laura Andrea Castro Pabón works for Infineon Technologies
What is Laura Andrea Castro Pabón's role at the current company?
Laura Andrea Castro Pabón's current role is Digital Marketing | Business Development | Project Manager | Customer Success.
What schools did Laura Andrea Castro Pabón attend?
Laura Andrea Castro Pabón attended Technische Universität München, Universidad Del Rosario, Universidad Del Rosario, Université Toulouse 1 Capitole.
What skills is Laura Andrea Castro Pabón known for?
Laura Andrea Castro Pabón has skills like Liderazgo De Equipos, Facilidad Con Los Idiomas, Trabajo En Equipo.
Who are Laura Andrea Castro Pabón's colleagues?
Laura Andrea Castro Pabón's colleagues are Vishal Sivakumar, Joana Ferraz, Mark Anthony Tria, Rainer Holzner, Gernot Domes, Fernando Juarez, Nancy Trias.
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