Laura Costa

Laura Costa Email and Phone Number

Commercial Performance Data Analyst @ Sicoob
São Paulo, Brazil
Laura Costa's Location
Manchester, England, United Kingdom, United Kingdom
Laura Costa's Contact Details

Laura Costa work email

Laura Costa personal email

n/a
About Laura Costa

I am a highly skilled data analyst with extensive experience in technical and business operations. My career began as a full-stack programmer at Embraer, where I developed my technical skills and gained experience in large data processing.Business Operations Expertise at Itaú UnibancoI then continued my journey as a business analyst at Itaú Unibanco, where I implemented strategy for consigned operations, digital channels, and leveraged the CRM strategy for open banking. My focus on data automation helped me create preventive processes, improve business operations, and provide personalized customer interactions.Driving Customer Segmentation Insights at Next BankCurrently, I am working at Next Bank as a CRM analyst. My role involves driving customer segmentation insights for more effective campaign execution.Technical ProficienciesI am proficient in various technologies and tools including Google Analytics, SAS, SQL, Hadoop, Python, AWS, and Sales Force. These tools have helped me achieve my goals and deliver results for my clients and employers.In conclusion, my experience and technical proficiencies make me a valuable asset to any organization looking for a data analyst who can drive business operations, automate processes, and deliver results.

Laura Costa's Current Company Details
Sicoob

Sicoob

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Commercial Performance Data Analyst
São Paulo, Brazil
Website:
sicoob.com.br/web/sicoobunicidades
Employees:
175
Laura Costa Work Experience Details
  • Sicoob
    Commercial Performance Data Analyst
    Sicoob
    São Paulo, Brazil
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  • Sicoob
    Commercial Performance Data Analyst
    Sicoob Mar 2023 - Present
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  • Banco Next
    Analyst Crm Sr
    Banco Next Oct 2022 - Mar 2023
    São Paulo, Brasil
    - Developed data-driven CRM strategies for customer engagement for non-credit clients in the institution- Created segmented campaigns using open finance data- Conducted studies to increase the appeal of open finance- Generated insights through campaign results- Measured campaign success
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  • Itaú Unibanco
    Data Analyst Crm Sr
    Itaú Unibanco May 2022 - Oct 2022
    - Leverage data intelligence in open finance- Drive data automation to enhance daily operations and implementation of open finance (results, insights, campaigns, monitoring of external data)- Develop data-driven KPIs for open finance campaigns, product efficiency, audience analysis, and customer journey issues- Mentor and upskill the team in data-driven approaches- Continuously seek innovation in data analytics
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  • Itaú Unibanco
    Data Analyst Credit Card And Back Office Pl
    Itaú Unibanco Dec 2020 - Apr 2022
    - Conducted studies to improve customer experience on digital channels, reduced call center volume, and enhanced personalized customer service.- Improved the usability of the internal data environment and ensured timeliness of data.- Managed information governance and provided support to partner teams in data utilization.- Participation in the "Data Incubator" program, a program aimed at building a project and assisting in studies in data science alongside a level III scientist for 3 months, which would add intelligence to the exposed problem. We used LGBM to build intelligence to evaluate reimbursement requests for expenses on a credit card due to non-compliance or product issues, purchased at online stores through the Visa brand.
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  • Itaú Unibanco
    Data Analyst Crm Jr
    Itaú Unibanco Sep 2018 - Dec 2020
    São Paulo E Região, Brasil
    As a Data Analyst CRM, I was responsible for driving the "Better Conversation" project by providing contextualized offers based on the customer's life moment. I worked within the coordination team responsible for treating sensitive data in the Itaú CRM.- Conducted studies to understand the best conversation with the customer through data and performance indicators such as prospects and leads to improve product and display management. Integrated customer journey data from Adobe Analytics (and Google Analytics) to gain a better understanding of the customer profile for offering products and services.- Provided consulting on tools, usability, and management for other areas that require data for decision-making in CRM.
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  • Itaú Unibanco
    Business Analyst Intern
    Itaú Unibanco Oct 2017 - Sep 2018
    São Paulo E Região, Brasil
    Responsible for the consistency of the data flow of the consigned credit operation. BI analysis, automations in the flow of information between third-party companies. Validation of business rules and implementation of the same in the routine.
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  • Embraer
    Developer Full Stack Intern
    Embraer Apr 2016 - Sep 2017
    São José Dos Campos E Região, Brasil
    Implementation of solutions to reduce Work-In-Progress (WIP) and increase inventory turnover, focusing on meeting production plans and elevating product quality to ensure customer satisfaction. Integration of MES (Manufacturing Execution System), ERP (SAP), SQL (Oracle) and other tools for production optimization.Skills: Angular.js; VB; NodeJS; Javascript; .NET; JQuery; PLSQL; CSS; Script SAP/data mining
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  • Advanced Technologies Desenvolvimento De Sistemas
    Intern
    Advanced Technologies Desenvolvimento De Sistemas Dec 2010 - May 2011
    Experience in C# and Asp.net programming using SQL Server database.Development of projects for the Military Police and Air Group of the state of São Paulo:Access control (flow of people within a battalion), Flight Hour control (flight hours and operation reports), Protocol control (maintenance of document movement), and Stock control (management of all police stock and product movement). Development of an access control system for palm top, which streamlines entries and exits through a portable device; Integration of IP cameras with the program; Development of biometric integration code in C# with Henry's hamster.
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  • Expresso Gourmet
    Financial Assistant
    Expresso Gourmet Feb 2006 - Feb 2008
    Responsible for payroll control, payment separation and administration of commission receipts.
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Laura Costa Skills

Desenvolvimento De Software Microsoft Visual Studio C# Asp.net Vb.net Pl/sql Jquery Ui Node.js Javascript Projetos De Business Intelligence Css Oracle Microsoft Sql Server Matlab Java Quartus Microsoft Office Atendimento Ao Cliente Microsoft Excel Pesquisa Microsoft Word Angularjs Script Sap

Laura Costa Education Details

Frequently Asked Questions about Laura Costa

What company does Laura Costa work for?

Laura Costa works for Sicoob

What is Laura Costa's role at the current company?

Laura Costa's current role is Commercial Performance Data Analyst.

What is Laura Costa's email address?

Laura Costa's email address is la****@****.com.br

What schools did Laura Costa attend?

Laura Costa attended Universidade De São Paulo, Universidade Federal De São Paulo, Universidade Federal De São Paulo, Universidade Federal De Santa Catarina, Etep Faculdades.

What skills is Laura Costa known for?

Laura Costa has skills like Desenvolvimento De Software, Microsoft Visual Studio, C#, Asp.net, Vb.net, Pl/sql, Jquery Ui, Node.js, Javascript, Projetos De Business Intelligence, Css, Oracle.

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