Laura Barlow, Cdmp, Pcm® Email & Phone Number

Greater Birmingham, Alabama Area

Greater Birmingham, Alabama Area

Providing and implementing digital marketing strategies for communications and outreach initiatives across various distribution channels. Analyzing campaign strategy data and telling the "data story" to key stakeholders. Data-driven decision making, able to assimilate different datasets to inform content and paid media strategies, website analytics, social media marketing, as well as traditional advertising, Also oversee Search Engine Optimization (SEO).- Communications and Marketing Outreach contractor for the U.S. General Services Administration (GSA) Technology Transformation Services (TTS) Open Innovation programs: Challenge.gov, which facilitates innovation through federal agency challenges and prizes; and CitizenScience.Gov, designed to accelerate the use of crowdsourcing and citizen science across the U.S. government agencies. Responsible for branding, digital marketing, and social media marketing support.- Federal Highway Administration Intelligent Transportation Systems (FHWA ITS) policy communications. Provide social media and website strategy recommendations reports in coordination with a strategic communications plan.- The Combined Federal Campaign (CFC) through the Office of Personnel Management (OPM). CFC is the largest workplace giving campaign in the world, made up of the world's largest workforce: Federal & military employees and retirees. Through social media, marketing, and creative efforts, helped raise nearly $20 million by targeting 1.3 million Federal employees, contractors and retirees. - LendPro, a financial technology (FinTech) corporation located in Charlottesville, VA. Provided communications and marketing support in addition to social media and website efforts.Skills of expertise include: content & design creation, developing brand & voice; digital strategies to increase social and website engagement; research/analytics; earned media and paid advertising; website development support; and providing social and website analytics.

United States

Social Media & Digital Lead overseeing digital marketing strategies, branding, content creation, communications outreach support, provide analytics (web, social, search) for Challenge.Gov and CitizenScience.Gov within GSA's Technology Transformation Services (TTS) Open Innovation Portfolio.Social Media monitoring, listening, engagement, inventory of assets and social media platforms, engaging with other Social Media Leads across GSA, and participating in several digital Communities of Practice with government agencies. Develop Best Practices, Standard Operating Procedures, support community outreach initiatives which bridge federal and public audiences. Successfully developed a mono brand campaign for Challenge.Gov to reflect maturation of platform and services.

Cottonwood Heights, Ut

Consultation for several organizations and startups, providing digital marketing and social media services, event management, branding, and website design/content/project management (including eCommerce) consulting for small business clients: HEIDEN INSTITUTE OF SPORTS SCIENCE AND HUMAN PERFORMANCEWebsite content creation, marketing consulting, branding, project management, social media paid campaigns, web and print design, public relations, and social media services for this startup organization in Park City, Utah founded by Dr. Eric Heiden, former Gold Medal Olympian speed skater, a Tour de France cyclist, and profession hockey player turned successful orthopedic surgeon.SOCCERPOET www.soccerpoet.com(Amazon best-selling author, Dan Blank): Social media, marketing support, branding, content management & creation, new website design, website integration of eCommerce services, book cover design (see sample), and community outreach. KAPTIVATE, LLCSocial media consulting services. Helped prepare the social media marketing service proposal in response to the Office of Personnel Management (OPM) Task Orders for the Combined Federal Campaign (CFC), promoting and supporting philanthropy within the federal employee workplace. The CFC reaches out to over 9 million federal employees and retiree; and is the most inclusive workplace giving campaign in the world, with outreach efforts to over 20,000 OPM-vetted charitable organizations worldwide.

Sandy, Ut

Brand Development, web + social analytics reporting, market analysis. Online reputation management (responses, reviews, engagement), and project management. Strategic marketing consulting (digital and traditional mediums; website design, usability, content). Cohesive content messaging, keyword optimization, AdWords, Meta content, etc. Created email marketing campaigns. Authored daily content for social media clients (posts, blogs, tweets, pins). Managed paid advertising, distribution channels, and audience segmentation for clients like Solitude Mountain Resort, Ski N See, Deer Valley, SportCourt, Scottsdale Medical Imaging, Utah Luxury Tours, Mountain Medical, Hill Medical, and Tin Roof Grill (featured on Food Network's "Diners, Drive-ins, and Dives"). Coordinated all aspects of agency operations to ensure profitability and reduce inefficiencies (employee productivity, client billing errors). Identified new and unique marketing opportunities for agency growth. Conducted market research on prospective new businesses, then developed comprehensive client proposals and contracts.

Greater Salt Lake City Area

Expert Voice (formerly Experticity) and its properties (3point5.com and Promotive.com), is an active community of over 1M professionals, 600+ brands/manufacturers and 30,000+ retailers. Expert Voice connects brands with the world's top experts, professional athletes, and influencers.Managed e-Learning site builds/updates on proprietary SaaS platform for 50+ worldwide brands including: Aimpoint, Alegria, Altra Running, Amazing Grass, Bates Footwear, BECCA, blowpro, blueseventy, Burley, Champion USA, Chippewa Boots, Clarks, Cobra Puma Golf, Crocs, Dublin Dog, Earth Footwear, Foot Petals, Hi-Tec, Horny Toad, Irish Setter, Justin Boots, Klean Kanteen, Kryptonite, K-SWISS, Liberty Skis, mophie, Moultrie, Moving Comfort, Native Eyewear, Nature's Recipe, Norco Bikes, Nordic Naturals, Polartec, Princeton Tec, Rollerblade, Sak Brand Group, Spenco, SportDOG, SPY, StrideRite, Superfeet, Tifosi, Yaktrax, Yurbuds, and ZEAL Optics.Supervised teams of writers, designers, and integrated service specialists. Guided creative development, reinforced brand messaging, drove content strategy, managed online stores (builds and merchandising), performed quality assurance/testing (some UI), and assisted clients with strategizing promotional activities for site launches. Coordinated deliverables; prepared workflows, timelines and punch lists; and managed all communication between internal teams, retailers and manufacturers, client teams, and external creative agencies. Managed production activities and deliverables throughout initial builds and update lifecycles - including development through staging and production environments.

Provided graphic design and supported event planning services for University of Maryland, College of Information Studies and workshops (2010 ALISE Centennial Fund, LRS-V seminar).Designed logo for Liquid Therapy Band (Reston, VA), Created the 50th Anniversary logo for North Chevy Chase Christian Church (Chevy Chase, MD).Provided website redesign and SEO consultations, marketing services, and logo for Odyssey House (Salt Lake City, UT).Provided event planning and communications support for the USA Ball Hockey (Women's) program within the country (including Boston Demo event One Goal Hockey Show) and international tournaments (including International Street & Ball Hockey Federation's World Cup) efforts to grow the sport and organizations. Former player (2005, 2007). https://bit.ly/2AX5lF2Provided social media solutions and brand consulting, renegotiated website creative services and contracts with various IT companies, and designed/edited/maintained web sites and content for individuals and business owners.

Park City, Ut

Created a sponsorship program between Skier's Edge and the National Ski Patrol. Drew new contract, and maintained contract fulfillment guidelines throughout program.Initiated endorsement agreements between Skier's Edge and U.S. Olympians (Gold Medalist Ted Ligety; TJ Lanning, Sarah Schleper, Steve Nyman). Created endorsement contracts with athletes; and worked closely (negotiations) with athlete agents.Managed sponsorship agreements with international ski teams and domestic ski organizations. Coordinated and managed trade show events, USSA (Masters) national ski races, and special events. Also created and produced booth displays, canopy tents, signage, promotional items, banners, awards medals, race bibs, etc. Created and negotiated promotional opportunities with Ski Utah, and Alta Ski Area. Designed and produced web banners, brochures, business cards, letterhead, envelopes, product packaging, direct mail pieces, media kits, etc. Tracked and evaluated online marketing data from website traffic activity and email marketing campaigns; as well as code tracking from direct marketing print campaigns.Worked closely with web developer to enhance web page usability, site content, and design of company web site.Designed 4-color magazine ads for national publications (NY Times Magazine, Ski, Skiing, Powder, Men’s Journal, USA Today).Wrote nationally published advertorials, press releases, online content, and other narratives. Negotiated media buys, value added promotions for print and online media packages. Produced and wrote press releases and newsletters such as:

(Formerly Marasco Newton Group)

MNG/SRA provided information technology services to U.S. government clients in national security, civil government, and health care and public health. Its largest market, national security, included the Department of Defense, Homeland Security, U.S. Army, U.S. Air Force, and intelligence agencies. Worked on various marketing initiatives for corporate communications and community projects and contracts. Designed and edited print and digital marketing materials, and technical proposal contracts (RFP’s, user manuals, fact sheets, newsletters, presentations, etc.) to support various government agencies and offices (EPA, ORD, OERR, OEI, OTOP, HUD, DHS, etc.). Helped plan and organize various corporate special events (golf tournaments, in-house meetings, client luncheons, annual holiday parties, etc.). Created, developed, designed and produced the EPA Brownfields Pilot Resource Kit, from conceptualization to layout design of fact sheets and success stories, to scanning hundreds of Brownfields site photographs, and making an archival categorization system. Provided full conference support for government and corporate clients (self-mailer invites, name badges, large-scale displays, PowerPoint presentations, online conference materials, registration database, floor plans, etc.). Designed EPA's WebWorld 2000 logo and all corresponding conference design materials.Initiated the development of Lotus Notes database supporting department-wide workflow to increase efficiency and maximize communications for all incoming tasks.Managed and lead the development and implementation of department-wide digital processes, archival systems and standardization of procedures across several departments to maximize organizational communications, and greater workflow efficiency and standardization. Received award recognition from government agency for Black History Month poster design, February 2001.

Planned, recommended and evaluated media and product campaigns for new and existing clients Negotiated, placed, and purchased local and national radio, television and cable spots for client ad campaigns Created and developed “value added” packages and promotions to enhance overall advertising campaignsResearched qualitative and quantitative data for competitive analyses, market trend reports and demographic studies Developed and maintained a Media Contacts database Trafficked commercial spots to media stations, reconciled spot placement records for accurate run times, and reconciled media billing Collaborated with account executives, creative departments, and agency clients to establish ad campaign goals, and direction

Dover, New Hampshire

Responsible for assisting Executive Director and staff, as well as daily administrative operations for this nonprofit children's museum (formerly known as The Children's Museum of Portsmouth). Assisted with educational curriculum and exhibits, special events, press releases, produced monthly activities calendars, bulletins, coupons, member database, annual giving campaigns, etc.

B.A., Communications, Marketing & Art

Activities and Societies: Women's Field Hockey, American Marketing Association, Gazette Newspaper (authored The Green Piece, a featured.

Communications, Marketing, Art

Activities and Societies: Women's Field Hockey