Laura Cerfus Email & Phone Number

Boca Raton, Fl, Us

Delray Beach, Florida, United States

As a marketing leader in B2B SaaS for the hospitality industry, I drive initiatives that increase brand awareness, engagement, and demand. I have helped position Cendyn as a leader in hospitality tech. By managing teams, optimizing budgets, and using data to guide strategies, I consistently deliver proven measurable results, including significant gains in audience engagement and campaign performance.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:𝐁𝟐𝐁 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Strategically planned, developed, and executed high-impact content in line with GTM initiatives, including blogs, guides, case studies, press releases, articles, and product promotions. Optimized website content ensuring SEO best practices for maximum reach. Distributed materials via paid (6 figure budget) and organic channels (leading to 20% gain in followers and 40% gain in engagement YoY on LinkedIn).𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Led email campaigns, newsletters, event notices, and press releases, utilizing A/B testing and audience segmentation. Regular reporting informed strategy, resulting in an 8% increase in engagement YoY𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed event logistics, from attendee registration to stand design and media partnerships, ensuring smooth execution and successful outcomes.𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐑𝐞𝐧𝐞𝐰𝐚𝐥𝐬: Directed partner activity budgets, optimized resources, and led renewals based on performance insights, ensuring long-term success.𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 & 𝐃𝐞𝐬𝐢𝐠𝐧: Led major rebranding initiatives, including social media and email template redesigns, and brand messaging to ensure cohesiveness across the company.𝐒𝐎𝐏 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Created and maintained process documentation and standard operating procedures to ensure consistency across all marketing activities as the team scaled.

Boca Raton, Florida, United States

- Works with the greater marketing team and creative teams to create promotional materials, website content, advertisements, and other marketing-related projects- Manages content development and editorial calendar to drive lead generation for email marketing campaigns, blog posts, guides, thought leadership, and social media - Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition- Oversee and manage corporate social media accounts- Collaborates with Event Marketing Manager to publicize and promote Cendyn’s event presence via all relevant channels; including experience in international travel to tradeshows- Budget and invoice management for all marketing initiatives- Communication and coordination with customers to produce press releases and customer success stories for promotional materials

Boca Raton, Florida, United States

Collaborate with the wider Marketing Team to coordinate, develop and execute the strategies to maintain and increase brand awareness of Cendyn.

Collaboration with multiple teams across all products on materials needed to support clients.Responsible for the creation of those support materials such as articles and videos.Conduct reporting on the use of the support materials to ensure they are efficient.

Coordinated between Account Managers and Email Operations & Deliverability Teams to provide a smooth transition for clients onto new Ips. Oversaw IP warmups to ensure good inbox placement for clients utilizing email marketing.

Boca Raton, Florida

Responsible for maintaining strong relationships with clients to guide them through the implementation and day-to-day utilization of Cendyn products. Leveraging industry best practices and team resources by providing email marketing strategies, planning and reporting to clients on a regular basis to ensure their objectives are met.

Boca Raton, Florida, United States

Responsible for guest experience. Banquet and private dining.

Auckland, New Zealand

Start up company

Auckland, New Zealand

Boca Raton, Florida, United States