Laura Chavez Email and Phone Number

Develop strategies to grow our membership base as well as market products and services to existing members. Data analytics, creative brainstorming and project planning all go into developing successful marketing and corporate communication. After our Core Conversion in 2016, heavy emphasis on data strategy, data warehousing, digital innovation and member experience have driven us to higher member engagement.

Marketing professionals working by your side to help you successfully reach your sales objectives via online, broadcast and print media.

• Developed strategic and comprehensive marketing and communication plans for clients in the publishing, financial, health, non-profit and retail industries• Served as marketing department for small organizations that didn’t have an in-house team or large companies in need of agency help• Campaigns included product launches, long-term retention campaigns, conversion series’, lead generation, event management…etc., all were a mix of print, web, social media and/or broadcast• As part of Executive Team helped developed yearly business plans and then reported monthly on agency sales goals, account growth and team development including recommendations if a need or concern was identified• Managed and mentored Account Managers, Business Development Team, Creative and Production Managers as well as Data Analysts• Researched and implemented project management software to streamline agency processes, identify unprofitable areas and make adjustments and/or recommendations• Grew overall agency revenue between 8% and 14% each year

• Managed, mentored and grew Account Management Team from 3 individuals to 6• Generated over $15.5MM in new business for the agency before promoted to VP• Managed multiple client budgets ranging from $500,000 upwards of $5,000,000 • Primary liaison between freelance writers, artists, production vendors and the clients• Produced multi-channel campaigns including infomercials, tabalogs, direct mail, 3D packages, conversion/retention series (both print and email), consumer and corporate websites, paid search, social media…etc. o Examples include:> Financial newsletter launch that generated more than 3,000 subscribers during the 2008 market crash, making it the most successful launch of 2008-2009. It included banner ads, landing pages, paid search, direct mail, radio/TV, subscription site, retention and renewal series> Creation and launch of a new tabloid size format for a successful health newsletter which grew the subscriber base by more than 20%; Campaign included corporate website, marketing landing pages, paid search and banner ads

A direct mail company focused on production, including printing, lettershop and data services; > Responsible for daily operations of a multi-million dollar business> Created and implemented procedures decreasing production downtime allowing us to beat deadlines and cut down on overhead> Developed proposals for all large and complex direct mail campaigns> Launched marketing campaign increasing client retention by 22%> Attended local trade and conference shows to generate new business as well as maintain community presence as members of Printing Industries, Latin Business Association and as fundraisers for the Children's Hospital of Orange County

> Responsible for all Account Executive (AE) duties while heading the five person Account Team> Top selling AE within the first year of employment> Increased personal sales by 40% by the end of the 2nd year> Responsible for 15.1% of overall company sales, highest of any AE> Broke sales record three years in a row> Liaison between client, company and vendors> Managed projects from inception to completion