Laura Chong Email & Phone Number

Apac

• Lead and execute projects to drive positive change management with clients.• Act as a trusted technical account manager to offer technical expertise in pre and post sales consultations to increase revenue for the company.• Championing customer retention and expansion through building trust-based relationships with clients to enhance value.

Apac

• Build long-term trust based relationships with clients helming both the roles of a Professional Services Consultant and Customer Success Manager.• Lead client projects and orchestrate them towards desired business outcomes through product customisation, conducting of training sessions and usage analysis reviews.• Develop value propositions for clients through proactive consultations to solve business pain points to ensure long term success.

• Advanced Singapore’s position in the Digital Economy through collaboration with stakeholders nationally and internationally. • Negotiated trade agreements while navigating the complexities of international relations and stakeholder management.

• Led Singapore’s position at ASEAN’s Digital Trade Working Group while managing international relations. • Negotiated trade agreements (Digital Economy Agreements & Free Trade Agreements) with partner countries to facilitate trade for Singapore through alleviating technical barriers to trade. • Developed strategies and led execution to enhance Singapore’s quality infrastructure through the use of standards, technical regulations and conformity assessment procedures internationally… Show more • Led Singapore’s position at ASEAN’s Digital Trade Working Group while managing international relations. • Negotiated trade agreements (Digital Economy Agreements & Free Trade Agreements) with partner countries to facilitate trade for Singapore through alleviating technical barriers to trade. • Developed strategies and led execution to enhance Singapore’s quality infrastructure through the use of standards, technical regulations and conformity assessment procedures internationally. • Conducted research on technical barriers to trade and formulated solutions to capture opportunities in the market while navigating risks. • Mentee in the Enterprise Singapore Peer Mentorship Programme Show less

• Kickstarted the exploration & adoption of Quantum Technologies industry in Enterprise Singapore (adopted). • Developed strategies to build the Quantum Technologies industry in Singapore through market research, validation of hypotheses with stakeholders and execution of recommendations. • Organised a Space-Tech Roundtable with Singapore Space & Technology Association for global markets colleagues in Japan, US, China, Indonesia and Middle East to foster collaboration… Show more • Kickstarted the exploration & adoption of Quantum Technologies industry in Enterprise Singapore (adopted). • Developed strategies to build the Quantum Technologies industry in Singapore through market research, validation of hypotheses with stakeholders and execution of recommendations. • Organised a Space-Tech Roundtable with Singapore Space & Technology Association for global markets colleagues in Japan, US, China, Indonesia and Middle East to foster collaboration opportunities.• Account managed start-ups and LLCs from the automobile industry to assist them with their growth through understanding their needs. Show less

• Supported the engagement between Cambodia, Laos, Myanmar and Thailand (CLMT) markets with Singaporean companies for market collaborations and access. • Developed strategies through market research for the education sectors in Cambodia and Laos to proliferate companies’ operations and expand Singapore’s foothold internationally (adopted). • Reached out to 100 foreign companies and led conversations to facilitate market expansion and collaboration plans. • Organised and presented at… Show more • Supported the engagement between Cambodia, Laos, Myanmar and Thailand (CLMT) markets with Singaporean companies for market collaborations and access. • Developed strategies through market research for the education sectors in Cambodia and Laos to proliferate companies’ operations and expand Singapore’s foothold internationally (adopted). • Reached out to 100 foreign companies and led conversations to facilitate market expansion and collaboration plans. • Organised and presented at the Webinar: Opportunities in Laos’ Education Sector to 32 education companies in Singapore about the hidden opportunities in the market, and received interests from companies to expand internationally. Show less

Singapore

• 1-year structured programme specially designed to develop the future global leader through first-hand exposure to the entrepreneurial landscape of diverse industries in local and overseas markets. • Responsible for building Singapore’s Digital Trade Economy infrastructure through policy making and negotiations at ASEAN and international platforms for S&C articles. • Promoted and enhanced Standards & Conformance mindshare to stakeholders through the creation of an e-learning course… Show more • 1-year structured programme specially designed to develop the future global leader through first-hand exposure to the entrepreneurial landscape of diverse industries in local and overseas markets. • Responsible for building Singapore’s Digital Trade Economy infrastructure through policy making and negotiations at ASEAN and international platforms for S&C articles. • Promoted and enhanced Standards & Conformance mindshare to stakeholders through the creation of an e-learning course through market research and industry interviews (adopted).• Kickstarted the promotion of Standards & Conformance to the Innovation & Enterprise community to increase commercialisation capabilities. Show less

• Spearheaded the MarkeTHINK Alumni Network with a team of five to create value to members by providing networking opportunities. • Sourced and liaised with industry partners to identify gaps and bring enriching workshops to up-skill members.

Singapore

• Project Lead for the HP Office Tour to increase NBS students’ knowledge on the HP culture.• Project Lead for NBS specialisation Day to assist NBS Year 1 students with their understanding of the different tracks for their specialisation. • Led the team with project planning and execution for both events.

• 4-month bank-wide summer internship programme designed to empower individuals to make an impact on the banking world of tomorrow through mentorship by industry leaders & an entrepreneurial toolkit. • Part of the 30 penultimate students selected for the programme.• Supported the development of marketing campaigns for consumer based products including wealth management (insurance & investment) and consumer secured lending (home loan, auto loan & reno loan).• Performed project… Show more • 4-month bank-wide summer internship programme designed to empower individuals to make an impact on the banking world of tomorrow through mentorship by industry leaders & an entrepreneurial toolkit. • Part of the 30 penultimate students selected for the programme.• Supported the development of marketing campaigns for consumer based products including wealth management (insurance & investment) and consumer secured lending (home loan, auto loan & reno loan).• Performed project management, planning, ideation, budget management and execution of marketing initiatives. • Supported the team in ongoing website, chatbot and performance improvement through engagement with various stakeholders. • Strategized and pitched innovative solutions to the CEO to go beyond banking in the healthcare industry through the FRANKpreneurship project “How can OCBC go beyond banking?". • Utilized the Design Thinking framework to create problem statements, empathize with consumers and brainstorm solutions. Show less

Singapore

• Facilitated Young Founders Summit SEA at Facebook for 30 teams from 6 countries, an event focused on entrepreneurship, innovation & technology. • Planned digital marketing campaigns with SEM and Facebook marketing. • Performed content marketing through writing blogs & producing EDMs, created video script and directed video using Adobe Photoshop and Adobe Premiere Pro to increase reach to target audience.

• Managed the marketing and business development of five companies under Prem Roy Motoring. • Performed Content Marketing & enhanced Copy Writing skills through the development of a content calendar and executing initiatives such as video and blog articles to increase market awareness. • Launched go-to-market strategy through conducting market research & competitive analysis for Kate Cool product. • Honed Digital Marketing skills by designing & creating collateral such as posters… Show more • Managed the marketing and business development of five companies under Prem Roy Motoring. • Performed Content Marketing & enhanced Copy Writing skills through the development of a content calendar and executing initiatives such as video and blog articles to increase market awareness. • Launched go-to-market strategy through conducting market research & competitive analysis for Kate Cool product. • Honed Digital Marketing skills by designing & creating collateral such as posters and advertisements for social media platforms using Adobe Photoshop. • Performed Marketing Analytics through monitoring of trends, reporting of findings and performing back-end editing of back-end Wordpress website. • Proficient in Google Analytics through managing SEO and SEM as well as handling of keyword analysis to drive views and increase reach of website to target audiences. • Performed Social Responsibility Marketing through planning & organising a successful charity campaign to build brand image. • Increased understanding of customers through running social activities such as contests and giveaways to increase customer engagement and gather feedback. • Ran successful SMS marketing campaigns and advertising for the company to increase sales. Show less

Phuket, Thailand

• Gained international perspective and expanded horizons to understand different working cultures.• Received a Certificate of Appreciation by the CEO.• Resolved problems effectively to increase customer service level of the guests for the company.• Responded to guests inquiries and performed customer service at the Front Desk & Concierge to improve my communication and adaptability skills.• Assisted in event planning such as weddings and honed international stakeholder… Show more • Gained international perspective and expanded horizons to understand different working cultures.• Received a Certificate of Appreciation by the CEO.• Resolved problems effectively to increase customer service level of the guests for the company.• Responded to guests inquiries and performed customer service at the Front Desk & Concierge to improve my communication and adaptability skills.• Assisted in event planning such as weddings and honed international stakeholder management and project management skills. Show less

Bachelor Of Business Administration - Bba (Hons)

• 1 of 5 nominated Nanyang Business School Ambassador 2020 • MarkeTHINK Club (Director & Project Lead) • IHG Swimmer 2018 & 2019 (1st.

Bachelor Of Business Administration - Bba (Hons)

• Gies College of Business • Semester Exchange Program in the United States

Business, International Business

Activities and Societies: • HR and Marketing Coordinator for the 6-months overseas internship in Phuket, Thailand • Member of the Ngee Ann.