Laura Ciendua Email & Phone Number

Bogotá, Co

Bogotá, Capital District, Colombia

- Served as the Product Manager and Strategist overseeing three distinct healthcare analytics products: Care Flow, Patient Safety Monitor, and Embedded Refills. The role entails comprehensive management of the entire product life cycle, including Product Strategy, Design and Development, and Growth and Optimization. - Being the inaugural individual to ascend to the position of Product Manager while working as a contractor at Health Catalyst, a prominent company in the United States… Show more - Served as the Product Manager and Strategist overseeing three distinct healthcare analytics products: Care Flow, Patient Safety Monitor, and Embedded Refills. The role entails comprehensive management of the entire product life cycle, including Product Strategy, Design and Development, and Growth and Optimization. - Being the inaugural individual to ascend to the position of Product Manager while working as a contractor at Health Catalyst, a prominent company in the United States healthcare sector. Show less

Bogotá, Capital District, Colombia

Major Achievements:- Led a cross-functional and multi-cultural team of developers, designers, and quality assurance to ensure that the technology migration from ColdFusion to Node JS Angular for the hospital revenue integrity product met the customer needs and was delivered on time and within budget following Agile Scrum ceremonies- Created a custom product infographic for team members, explaining how users utilize it on a daily basis, along with a User persona card) increasing by… Show more Major Achievements:- Led a cross-functional and multi-cultural team of developers, designers, and quality assurance to ensure that the technology migration from ColdFusion to Node JS Angular for the hospital revenue integrity product met the customer needs and was delivered on time and within budget following Agile Scrum ceremonies- Created a custom product infographic for team members, explaining how users utilize it on a daily basis, along with a User persona card) increasing by 30% the Product Knowledge within the team- Traduced more than 100 complex features into stories, work requests, Spikes and Bugs in Jira and ADO- Set up a roadmap during a stage of 50% of uncertainty and had a fulfillment by 90% - Built credibility, trust and exceeded expectations through the Product Manager role within a US client company (Health Catalyst) by being the 1st thriving outsourced Product role from UruitKey Responsibilities: - Provide support and guidance to the development team, removing any obstacles or roadblocks that may prevent them from delivering high-quality work- Definition and prioritization of product backlog items based on the value they will deliver to the customer, and ensure that the development team is aligned with the product and user needs- Make strategic decisions regarding the product roadmap, prioritization of features, incorporate insights from experiments and user testing into the product backlog and development process, and adjust the product roadmap as needed based on these insights from stakeholders and the development team- Build strong relationships and negotiation for win-win solutions with stakeholders and the development team to influence and persuade others to support the product strategy Show less

Bogotá D.C. Metropolitan Area

Major Achievements:- Led a team of developers throughout the entire Product cycle processes and ensured a 100% Product understanding- Completely fulfilled by 100% an end to end intranet software development project for a lawyer group from different Latin America countries - Introduced a new client and closed the deal for the company increasing Fidelio's revenue by 10%- Managed successfully more than 100 emails for marketing campaigns: Client Management, Tech Team… Show more Major Achievements:- Led a team of developers throughout the entire Product cycle processes and ensured a 100% Product understanding- Completely fulfilled by 100% an end to end intranet software development project for a lawyer group from different Latin America countries - Introduced a new client and closed the deal for the company increasing Fidelio's revenue by 10%- Managed successfully more than 100 emails for marketing campaigns: Client Management, Tech Team coordination, QA and Delivering - Standardized a complex product process involving all company's departments (Data Analytics, Content, Design, Development, QA and Ads) to launch and execute a new business unit (Advertising landing pages)Key Responsibilities: - Lead Agile ceremonies for Scrum Methodologies within projects- Prioritize, plan and coordinate project activities according to customer requirements within software development products based on Agile mindset- Supervise entire teams on daily basis to execute projects within deadlines and budget- Asses potential risks and develop appropriate mitigation plans - Develop business presentations for customers as needed- Analyze project issues in timely and accurate manner Show less

Bogota,D.C., Capital District, Colombia

- Communication strategies development to improve internal work methodologies - Marketing strategic planning (Brand creation, set marketing goals, branding audit, market research, target audience identification - profiling, marketing strategies creation, development and implementation)- Voice-over service

Bogota,D.C., Capital District, Colombia

- Support with internal optimization processes development- CRM Support and management- Email Marketing content strategy development - Allocating personnel and resources to project tasks- Analyzing the strengths, weaknesses, and risks of existing project plans, as well as recommending improvements- Presenting project progress updates to senior executives

Miami, Florida, Estados Unidos

-New luxury cosmetic brands development support for retail manufacturing (Clé de Peau Beaute, Versace)-Initiating, planning, designing, executing and monitoring store fixtures manufacturing / logistic projects for 5 luxury top cosmetic lines in the world (Shiseido, Issey Miyake, Elie Saab, Bare Minerals, Narciso Rodriguez) in North, Central, South America and Canada with 95% positive results-Budget development, risks and issues management, strategic alliances direction, quality control,… Show more -New luxury cosmetic brands development support for retail manufacturing (Clé de Peau Beaute, Versace)-Initiating, planning, designing, executing and monitoring store fixtures manufacturing / logistic projects for 5 luxury top cosmetic lines in the world (Shiseido, Issey Miyake, Elie Saab, Bare Minerals, Narciso Rodriguez) in North, Central, South America and Canada with 95% positive results-Budget development, risks and issues management, strategic alliances direction, quality control, problem solving management, monitoring & reporting progress to all the high-end luxury cosmetic clients- Delivering end-to-end more than 50 projects to successful completion Show less

Greater Boston Area

- Provide support for 5 marketing channels by managing and curating digital content for website, newsletters, social media, event programs and slide decks.- Full logistics support for Boston New Technology networking and business incubator events- Support for sitemap design- SEO Development support- Support for the Marketing Strategy design and development

Bogotá D.C. Area, Colombia

• Responsible for internal and external communication planning. • Designed, creative development and launched the corporative image and internal campaigns (environmental, industrial security, quality and health). • Managed all corporative social network game plans and updates including official website, Facebook, YouTube and Twitter.• Designed and implemented strategies focused on search new customers and business.

• Provided general support for executive and field production. • Responsible for project management and budgeting for existing and new projects. • Responsible for searching and identifying potential leads

Master Of Project Management With Agile Specialization, Business Administration And Management, General

Master Of International Marketing, International Marketing

Activities and Societies: Hult Sports Club, Cultural Hult Club

Bachelor In Social Communication, Communication And Media Studies

Activities and Societies: Javeriana Estéreo Radio Station

High School/Secondary Diplomas And Certificates

Cultural Exchange Year