Laura C. Email & Phone Number

Washington, District Of Columbia, United States

Washington Dc-Baltimore Area

Washington D.C. Metro Area

Responsible for developing and executing multi-faceted communications plans to educate policymakers and other key audiences about Alzheimer’s public policy priorities at the federal and state level, and among public health departments. Successfully increased concern and awareness among key audiences.

Washington D.C. Metro Area

Strategic communications firm concentrating in crisis/litigation communications, public affairs and international communications. Current and former clients include corporations, nonprofits, governments, and associations. •Develop and implement communication strategy encompassing traditional media, third-party management and social platforms for clients facing high-profile litigation. Develop supplemental correspondents and serve as media contact.•Provide public affairs support to corporations to raise clients’ profile among lawmakers and gain public support for client-related and supported public policies. Efforts include: media outreach, key message development, coalition building, digital strategies and internal communications.•Develop comprehensive internal and external communications plans for clients. Author op-eds, speeches, press releases and talking points for traditional and social media campaigns.•Maintain relationships with relevant third-party organizations on behalf of clients.

Washington D.C. Metro Area

Served as co-chair of the PR Woman of the Year Committee. Responsible for the planning, promotion and execution of the annual PR Woman of the Year Awards Luncheon— WWPR’s signature event, drawing the top marketing communications and public relations professionals from the Washington, DC metro area. The award recognizes the many achievements and unique contributions that women public relations professionals bring to the marketplace. The PR Woman of the Year award is presented to a public relations practitioner working in the Washington metropolitan area who has demonstrated leadership, integrity and community involvement.

A full service communications agency specializing in crisis communications, community relations, public affairs, diversity and reputation management for Fortune 500 companies. Currents represented include: Eli Lilly and Company, Toyota North America, Tyco International and YMCA of the USA.-- Developed and executed comprehensive crisis communications strategies designed to minimize brand damage during clients’ employment discrimination lawsuits. -- Media trained “C-Suite” executives and coordinated interviews with high profile media.-- Provided internal and external government relations support to corporations, in collaboration with lobbyist efforts.-- Implemented multi-faceted internal and external diversity communications strategies designed to elevate clients’ visibility and reputation as industry leaders in diversity among: civic and community organizations, charitable foundations, elected officials and diverse media.-- Responsible for account management, staffing and budget development. Stellar work earned four promotions in time at the firm.

Served as a consumer practice intern for CRT/tanaka, an award-winning public relations firm focused on strategic communications, brand marketing and interactive and design capabilities. Clients included: Sprint, Altec-Lansing, Longwood University and Advil.

Conducted consumer and trade media outreach for the Radio City Christmas Spectacular and Radio City Rockettes resulting in multiple media hits including a feature in Allure Magazine.

Elementis Specialties is the world-wide leader in manufacturing and developing chemicals found in household products including paints, skin care and cleaning products. As an intern, I edited internal communiqués including: employee newsletter and investor relations materials. Also provided assistance in developing media relations materials aimed at elevating the company’s brand awareness and market share.

Masters, Communications/Public Relations

Bachelor Of Science, Communications/Public Relations

Education record