E-commerce Startup Founder, Outdoor Home & Garden Lifestyle Retailer 2011-2019.

Drove strategic collaboration, technology integration, software development, and extensive stakeholder engagement resulting in the creation of a dynamic media and advertising platform that provided digital signage services to deliver targeted and engaging content and increase POS (point of sales).Key Accomplishments:• Orchestrated product launches in strategic partnership with Accent Health and ABC Health News delivering targeted content and advertising to over 2000 medical offices nationwide.• Initiated requirements development with engineering teams and technology partners to define, build and launch the service. Managed the Request for Proposal (RFP) process, leading to the implementation of integrated partner software services which encompassed the integrated software suite of core functionality including Asset Management, Dynamic Content Scheduling, Remote Control of LCD Displays and Media Playback, and Analytics reporting on Service Health• Prepared nationwide expansion rollout teams with Bill of Materials (BOMs) and technical specifications ensuring consistency and quality across all on site implementations.

Collaborated with Disney Imagineering founding team members during the startup phase to orchestrate the design and operation of video services for Disney's inaugural Video-On-Demand service, "MovieBeam." Successfully facilitated the service's video operations launch within 1 year, leading to its market valuation of $48M.Key Accomplishments:• Orchestrated simultaneous initiatives for seamless technology integration, software and hardware implementations, and meticulous metadata compliance. • Ensured unwavering adherence and developed operational security compliance practices to critical MPAA Security Requirements and Risk Management strategies for the security of motion picture assets.• Strategically recruited and oversaw content and engineering teams, facilitating technology development and operations of the video service. Envisioned and realized all prerequisites to execute technical designs, while establishing uninterrupted 24/7 operational services encompassing asset management, transcoding, and metadata management.• Demonstrated fiscal responsibility by managing an $800K department budget. Successfully negotiated budget allocations and SLAs with software and hardware vendors, thereby ensuring ongoing service delivery and facility operations met all requirements.

Drove pioneering advancements in video encoding quality for the world's premiere streaming media provider through collaborative partnerships with principal video engineers, cross-functional engineering, sales and marketing leadership, and technology partners.Key Accomplishments:• Established, recruited for, and managed the operations of the video technology lab and team. • Collaborated closely with principal and founding codec engineers to devise cutting-edge encoding tools and processes, enhancing encoding quality and efficiency. Employed analytical insights to quantify performance and optimize quality.• Produced comprehensive technical product marketing materials and presentations, presenting to audiences at prominent industry conferences and events, contributing to thought leadership on streaming video.• Supported marketing and sales strategies to attain organizational goals by providing strategic guidance on achieving premium video quality, with C-level media industry executives and engineering teams at renowned film studios and media companies including Paramount, MGM, Fox, Viacom, Bloomberg, Sony, and TF1.

At Free Range Media, later acquired by Luminant Worldwide, I launched and premiered the first global product website for Nokia, USA. I managed the end-to-end product lifecycle of web design and development projects, from conception to go-live online deployment. • Collaborated closely with global customers and stakeholders to define project scope and cost for web-based initiatives. • Successfully negotiated with customers to pay for additional work requested outside of the project scope.• Spearheaded cross-functional teams in the creation of web products and maintained clear communication throughout. • Regularly generated comprehensive project status reports to ensure transparency and effective decision-making.

Served as an Adjunct Professor at NYU's Department of Film & Television, spearheading the design and instruction of the first digital interactive media course in the undergraduate film program. • Formulated a comprehensive syllabus with an emphasis on photography, cinematography, and innovative interactive media software tools to facilitate impactful storytelling. • Conducted thorough research into traditional filmmaking and VFX industry methodologies, enriching the curriculum with valuable insights into both traditional film and digital media story telling practices.

Oversaw development of consumer digital interactive products for NBC Interactive and NBC.com, while MSNBC was forming.• Notably led product product design and development, managing external engineering teams, resulting in the successful launch of hybrid Internet/CD-ROM titles for CNBC, NBC Sports and the launch of the pioneering 1996 NBC Olympics CD-ROM, which downloaded live statistical data from daily Olympics events. • Played a pivotal role in formulating initial concepts for Saturday Night Live's digital interactive media experiences.• Collaborated closely with NBC's business and marketing leadership to create internet advertising for the successful launch of NBC.com and MSNBC in collaboration with Microsoft.