Laura Mullins Email & Phone Number

Lead the Museum’s retail and trading strategy, reporting to the Commercial Director. Harness the power of TfL’s world-renowned brand and rich design heritage to drive new, commercially viable product launches, grow sales and increase net profit. Responsible for on-site, off-site, trade and ecommerce sales, including the procurement and management of.

IWM – IWM London, IWM North, IWM Duxford, Churchill War Rooms and HMS Belfast.Developed, communicated and implemented a new buying strategy, ensuring new products and designs reflected the core values at this multi-site organisation. Collaborated with curators, historians and exhibition teams to achieve commercial success by ensuring product ranges told.

Originally appointed as Buyer for the Museum, and promoted to Group Buyer. Responsible for product selection and development of all five SMG sites, including permanent and temporary exhibition shops and online businesses. Ensured all products reflected SMG’s content and core values, while achieving target margins and profits.

London, United Kingdom

Promoted from Buying Assistant to Junior Buyer. Responsible for the management of the bathroom department including the implementation of the buying strategy and development of the product range for over 750 stores. Annual sales targets were over £20M.

London, United Kingdom

This position involved both interior and furniture design, from concept to technical drawings for manufacture, working with a wide range of clients including The National Trust, Esprit, and The Bank of Ireland.

London, United Kingdom

Originally appointed as Design Assistant to Tom Dixon, working primarily on a new store concept project which involved collaboration with the visual retail team. The role also involved a variety of other design and research projects including design within Habitat's project range.