Laura Coale Email & Phone Number

Responsible for creating annual market plan and budget, monitoring cost variances and taking corrective actions when needed. Measuring and reporting on KPIs. Oversees all communications and responsible for reputation management. Builds relationships with community leaders and promotes goodwill and community service

Pensacola, Florida, Us

Led the COVID-19 communications and crisis communications for the county.Led the public information for Hurricane Sally in 2020.Led the team to win the Silver Circle Award in the digital interactive COVID-19 Public Relations campaign for population 251,000 and up category by 3CMA. Recognized for assisting the US Attorney's Office and FBI on the NAS Pensacola Terrorist Attack on Dec. 6, 2019.Responsible for overseeing the accurate and timely dissemination of communications, information, and reports regarding Escambia County, the Board of County Commissioners, and all departments of Escambia County.Focused on producing informative pieces that described county operations, projects, and initiatives and responded to media and community inquiries. The office assures public meetings are televised and prepares other video or types of presentations. Managed a staff of professionals and works with the County Administrator, Assistant County Administrators, Department Directors, and staff to provide timely information to employees, the community and members of the media.Redesigned the employee enewsletter and working on redesigning the employee portal.

Niceville, Fl, Us

Responsible for the development and implementation of a comprehensive, integrated, and strategic communications plan in support of the college’s mission.Oversaw all brand messaging, design and creative execution through various communication vehicles. Manages all advertising and media placement. Planned and implemented the college’s public relations strategy to maintain and advance the organization’s position across the media and with relevant community stakeholders. Composed, researched and edited communications materials including press pitches, press releases and talking points.Served as the publicist for the college president and Board of Trustees, to include the development and coordination of talking points, speeches, presentations, social media and Op eds.Served as college spokesperson and maintain an active liaison relationship with all area media.Responsible for ensuring a comprehensive digital strategy including website management, search engine optimization and social media.Wrote and edited feature articles, catalogs, magazines, brochures, and the website. Served as the editor, with responsibility for content, layout and design, of the NWF State College President’s monthly newsletter and other NWF publications.Created and maintained a Strategic Communications Master Plan outlining marketing, communications and recruitment initiatives including a unit plan with measurable goals and a strong commitment toward continuous improvement.Planned, coordinated, and supported select special events for the college.Represented the college through internal and external speaking opportunities.Led crisis and internal communication for Hurricane Michael.Supervised strategic communications personnel. The team won seven NCMPR awards for the college's Twitter feed, manipulated photography, ecard, annual report, brand video and interior signage.Launched NWF Online, the college's online learning platform through web design and strategic marketing.

Coale Investigations has built a solid reputation as Colorado's leader of investigative services. We employ the finest investigators in the state, including current and retired police officers, ex-military, and the most seasoned team in the industry.

Greeley, Co, Us

Directed the college's public and media relations efforts, develops strategic brand marketing plans for internal and external stakeholders, and serves as the key spokesperson for the college. Supervised an amazing, creative team of seven.Managed multiple budgets for the communications department, event planning, 50th anniversary and sponsorships.Developed process and standard operating guidelines for crisis communication.Led project management of the development and implementation of a new, award-winning, responsive website.Established change communication practices for projects such as the implementation of a new calendar/scheduling software college wide.Winner of three NCMPR's prestigious Paragon Awards, which recognize outstanding achievement in design and communication at community and technical colleges. (annual report, Signature Magazine and the Loveland Magazine) in 2017 and six awards in 2018. PRSA Silver Pick Winner in 2018 for Aims' 50th Anniversary campaign.

Denver, Colorado, Us

I handled the day-to-day and strategic media relations at Denver International Airport. Projects and duties included crisis communications, proactive positioning, brand management and communication through a diverse set of channels including traditional media, DIA's Web page, social media, employee news and promotions. Topics included announcing new air service, weather, commercial activity (new concessions), construction such as the new hotel and train, investor relations, security, environment, nonprofit support for charities, art, emergency operations, facility management, executive communications, personnel issues, ADA, finance, passenger statistics, audits and customer service. I worked closely with airport operations, security, fire, police, TSA, FBI, CBP, airlines, the Mayor's Office, the Governor's Office, legal, tourism partners and city departments.Initiated the use of Twitter at Denver International Airport (www.twitter.com/DENairport) and grew DIA's Facebook page (www.facebook.com/denverinternationalairport) to be recognized by Facebook as one of the most social airports.Generated the highest load factors for United’s route between Denver and Santa Fe following the months after a Facebook contest ended.Reached more than 10 million views during the Routes Americas Conference in Denver through traditional and social media, exceeding the launch of United's Tokyo route.Created and updated content for the new www.flydenver.com. Marketing collateral at http://www.flydenver.com/about/media_center/media.Trained the entire public affairs staff on crisis communications at the airport, developed crisis communication plans and work closely with emergency management staff to plan tabletop and full scale emergency exercises.

Denver, Co, Us

Directed communications for Denver’s 2010 Census outreach and for the Denver Office of Strategic Partnerships.Denver reached its goal of a 75 percent return rate, exceeding the statewide and national rates of 72 percent and 74 percent respectively. While mail participation rates were decreasing nationally, Denver experienced a 5 percent increase from the 2000 Census.Redesigned the DOSP Web site.

Denver, Co, Us

Directed internal and external communication, crisis communication, public relations programs and media relations at Denver Health and Human Services (Veteran Services Office, Foster Care, Adoption, Child Support, Adult Protection, Strategic Plan, Census 2010).Worked alongside Denver's Joint Information Center Commander during the Democratic National Convention handling media inquiries and writing talking points for the Joint Information Center in Denver.

Us

In addition to teaching, I wrote Pilates articles in the Denver Examiner (examiner.com) from May 2009 - 2010.

• Managed fire and life safety public relations and education programs in a University town.• Responded on scene to be the media spokesperson for the department.• Designed and wrote the annual report, brochures, fliers, news releases, newsletters and other collateral material.• Redesigned the department’s intranet using Dreamweaver and CSS.• Developed a public education program for bar and night club safety, Operation: Safe Club, which has now gone state-wide.

Denver, Co, Us

• Managed change communication, internal communication, crisis communication and community relations programs in the public affairs department for the top performing midstream energy company in the U.S.• Led the company-wide United Way campaign raising nearly $380,000, a 24 percent increase from the previous year.Winner of the Spirit of Hope Chairperson Award for best employee campaign at a mid-sized company.• Worked closely with the leaders in the company, and especially the HR department, to develop and implement changecommunication strategy for major company-wide projects.• Coordinated the company’s re-branding efforts as we “spun off” from our parent company, Duke Energy, on Jan. 1,2007. This included creating logo usage and agreements, negotiating new contracts, developing a new Web site andportal, and communicating change to employees, customers and investors.• Member of an award winning development team for the creation of a new employee portal.• Developed a comprehensive hurricane crisis communications plan for the company.

Westminster, Colorado, Us

• Managed fire and life safety public relations and education programs.• Responded on scene to be the media spokesperson for the department. Wrote news releases, media advisories.• Trained fire department personnel on media relations.• Designed and wrote the annual report, brochures, fliers. Updated and redesigned the department’s Web pages.• Wrote and was awarded a grant from the Department of Homeland Security in the amount of $37,000 for publiceducation materials.

Centennial, Co, Co, Us

• Managed public relations and education programs aimed at communicating with employees, citizens and visitors.• Wrote press releases and worked closely with the Denver media for positive coverage.• Oversaw the production of the monthly employee newsletter, brochures, fliers and other collateral material.• Updated the County’s Web site and intranet.

Brighton, Co, Us

• Managed and directed public relations campaigns aimed to recruit new foster and adoptive homes. Budget $25,000.• Increased the number of certified foster homes by 53 percent in a one-year time period. More measured results areavailable.• Wrote articles, newsletters, press releases and public service announcements. Updated Web site content. Designed allmarketing brochures, billboards and ad campaigns.• Created a database designed to track inquiries, monitor the application process, match available homes to waitingchildren, and update training requirements. Analyzed results from the database to determine effective recruitmentmethods. Adams County was the first county in Colorado to have a database like this.• Developed an FTP site with the State for all County recruiters to upload marketing material.• Led a production team to film and edit a foster parent recruitment video. This video was distributed throughout the Statefor all counties to utilize. Utah Foster Care Foundation purchased the video.• Acted as spokesperson on local television and radio shows.

Neihu District, Taipei 114, Tw

• Developed and managed marketing campaigns for a Taiwanese-based industrial computer hardware manufacturer.• Utilized technical writing, copywriting and graphic design skills to create printed and digital product brochures, application stories, data sheets, presentations, advertisements and press releases. Designed, maintained and tracked usage of Web pages.• Launched and created monthly mass electronic mail campaigns targeting end-users with specific product interests.• Organized technical training classes in Ohio and California, analyzed feedback, and modified. Decreased expenses by $5,000.• Interacted cross-culturally with co-workers from 11 international offices for current graphics and product information.• Coordinated multi-national trade shows throughout the U.S. (i.e NIA, ISA, Sensors) Organized hardware and software coordination, theme, promotional items, press releases, meetings and set-up/tear-down for booth etc.

Ma, Public Relations

Certificate, Certified Change Practitioner

B.A, Communication

Thematic Sequence, Humanities

Diploma