Laura Coale Email & Phone Number

Responsible for creating annual market plan and budget, monitoring cost variances and taking corrective actions when needed. Measuring and reporting on KPIs. Oversees all communications and responsible for reputation management. Builds relationships with community leaders and promotes goodwill and community service

Pensacola, Florida, US

Led the COVID-19 communications and crisis communications for the county.Led the public information for Hurricane Sally in 2020.Led the team to win the Silver Circle Award in the digital interactive COVID-19 Public Relations campaign for population 251,000 and up category by 3CMA. Recognized for assisting the US Attorney's Office and FBI on the NAS.

Niceville, FL, US

Responsible for the development and implementation of a comprehensive, integrated, and strategic communications plan in support of the college’s mission.Oversaw all brand messaging, design and creative execution through various communication vehicles. Manages all advertising and media placement. Planned and implemented the college’s public relations.

Coale Investigations has built a solid reputation as Colorado's leader of investigative services. We employ the finest investigators in the state, including current and retired police officers, ex-military, and the most seasoned team in the industry.

Greeley, CO, US

Directed the college's public and media relations efforts, develops strategic brand marketing plans for internal and external stakeholders, and serves as the key spokesperson for the college. Supervised an amazing, creative team of seven.Managed multiple budgets for the communications department, event planning, 50th anniversary and sponsorships.Developed.

Denver, Colorado, US

I handled the day-to-day and strategic media relations at Denver International Airport. Projects and duties included crisis communications, proactive positioning, brand management and communication through a diverse set of channels including traditional media, DIA's Web page, social media, employee news and promotions. Topics included announcing new air.

Denver, CO, US

Directed communications for Denver’s 2010 Census outreach and for the Denver Office of Strategic Partnerships.Denver reached its goal of a 75 percent return rate, exceeding the statewide and national rates of 72 percent and 74 percent respectively. While mail participation rates were decreasing nationally, Denver experienced a 5 percent increase from the.

Denver, CO, US

Directed internal and external communication, crisis communication, public relations programs and media relations at Denver Health and Human Services (Veteran Services Office, Foster Care, Adoption, Child Support, Adult Protection, Strategic Plan, Census 2010).Worked alongside Denver's Joint Information Center Commander during the Democratic National.

US

In addition to teaching, I wrote Pilates articles in the Denver Examiner (examiner.com) from May 2009 - 2010.

• Managed fire and life safety public relations and education programs in a University town.
• Responded on scene to be the media spokesperson for the department.
• Designed and wrote the annual report, brochures, fliers, news releases, newsletters and other collateral material.
• Redesigned the department’s intranet using Dreamweaver and CSS.
• Developed a public education program for bar and night club safety, Operation: Safe Club, which has now gone state-wide.

Denver, CO, US

• Managed change communication, internal communication, crisis communication and community relations programs in the public affairs department for the top performing midstream energy company in the U.S.
• Led the company-wide United Way campaign raising nearly $380,000, a 24 percent increase from the previous year.Winner of the Spirit of Hope Chairperson Award for best employee campaign at a mid-sized company.
• Worked closely with the leaders in the company, and especially the HR department, to develop and implement changecommunication strategy for major company-wide projects.
• Coordinated the company’s re-branding efforts as we “spun off” from our parent company, Duke Energy, on Jan. 1,2007. This included creating logo usage and agreements, negotiating new contracts, developing a new Web.
• Member of an award winning development team for the creation of a new employee portal.
• Developed a comprehensive hurricane crisis communications plan for the company.

Westminster, Colorado, US

• Managed fire and life safety public relations and education programs.
• Responded on scene to be the media spokesperson for the department. Wrote news releases, media advisories.
• Trained fire department personnel on media relations.
• Designed and wrote the annual report, brochures, fliers. Updated and redesigned the department’s Web pages.
• Wrote and was awarded a grant from the Department of Homeland Security in the amount of $37,000 for publiceducation materials.

Centennial, CO, CO, US

• Managed public relations and education programs aimed at communicating with employees, citizens and visitors.
• Wrote press releases and worked closely with the Denver media for positive coverage.
• Oversaw the production of the monthly employee newsletter, brochures, fliers and other collateral material.
• Updated the County’s Web site and intranet.

Brighton, CO, US

• Managed and directed public relations campaigns aimed to recruit new foster and adoptive homes. Budget $25,000.
• Increased the number of certified foster homes by 53 percent in a one-year time period. More measured results areavailable.
• Wrote articles, newsletters, press releases and public service announcements. Updated Web site content. Designed allmarketing brochures, billboards and ad campaigns.
• Created a database designed to track inquiries, monitor the application process, match available homes to waitingchildren, and update training requirements. Analyzed results from the database to determine effective.
• Developed an FTP site with the State for all County recruiters to upload marketing material.
• Led a production team to film and edit a foster parent recruitment video. This video was distributed throughout the Statefor all counties to utilize. Utah Foster Care Foundation purchased the video.

Neihu District, Taipei 114, TW

• Developed and managed marketing campaigns for a Taiwanese-based industrial computer hardware manufacturer.
• Utilized technical writing, copywriting and graphic design skills to create printed and digital product brochures, application stories, data sheets, presentations, advertisements and press releases. Designed.
• Launched and created monthly mass electronic mail campaigns targeting end-users with specific product interests.
• Organized technical training classes in Ohio and California, analyzed feedback, and modified. Decreased expenses by $5,000.
• Interacted cross-culturally with co-workers from 11 international offices for current graphics and product information.
• Coordinated multi-national trade shows throughout the U.S. (i.e NIA, ISA, Sensors) Organized hardware and software coordination, theme, promotional items, press releases, meetings and set-up/tear-down for booth etc.

Ma, Public Relations

Certificate, Certified Change Practitioner

B.A, Communication

Thematic Sequence, Humanities

Diploma