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@thehersheycompany.com
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Laura Cooley is listed as Digital Marketing Manager at The Hershey Company at The Hershey Company, based in Lancaster Metropolitan Area, United States. AeroLeads shows a work email signal at thehersheycompany.com and a matched LinkedIn profile for Laura Cooley.
Laura Cooley previously worked as Manager, B2B and On-Demand Digital Marketing at The Hershey Company and Brand Manager at The Hershey Company. Laura Cooley holds Master Of Business Administration (M.B.A.), Marketing from University Of Maryland - Robert H. Smith School Of Business.
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A proven, dynamic leader and team player in the CPG Marketing/Sales space, with an eye for storytelling and weaving many data points together into digestible information. After ~5 years in Brand Marketing, I'm thrilled to be working with on-demand/quick commerce partners to meet consumers in their new shopping behaviors. I'm always ready to nerd out over new consumer/productivity technologies, and discuss the smart ways businesses are connecting with their customers to drive both loyalty and profits.KEY COMPETENCIES:+ Keeping the consumer at the core of our work, always+ Tying multiple data points and sources together to tell a cohesive strategic story+ Questioning everything to continually optimize the work, products, and processes I interact with+ Identifying spaces to overcome competitive challenges+ Empathizing with the consumer and colleaguesSide passion: creating a more favorable experience for working parents, by improving the off-boarding and re-onboarding experience amidst parental leave for all. Parenting is a competitive advantage (have you tried negotiating with a 3 year old??)Empathy | Input | Responsibility | Restorative | Individualization
Listed skills include Leadership, Market Research, Social Media Marketing, Marketing Communications, and 16 others.
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Hershey, Pennsylvania, Us
Responsible for sales growth and advertising on Instacart, DoorDash, UberEats, and GoPuffManaging a $3.5M annual budgetOwn the email marketing capability for $800M B2B Business (Convenience, Foodservice, and Hershey's owned commerce site) to engage and convert independent, regional customers.
Hershey, Pennsylvania, Us
Brand Manager, Instant Consumables - Portfolio StrategyLaunched Reese's Peanut Butter Cup Super King, now a $60M/yr item
Hershey, Pennsylvania, Us
$600M+ Refreshment portfolio: Ice Breakers, Breathsavers, Bubble Yum
Hershey, Pennsylvania, Us
$700M+ Kit Kat BrandLaunched the first Kit Kat DUOS in 2018Developed strong scoring advertising that has carried through to new DUOS flavors
College Park, Maryland, Us
New Brunswick, Nj, Us
Johnson & Johnson Vision Care | ACUVUESupported the Global Digital Strategy and Marketing team with activating digital best practices, content strategy, path to purchase insights, and internal social collaboration.
Parsippany, Nj, Us
-Managed corporate brand through digital marketing and advertising, which resulted in 3% organic sales growth, from $2.8B to $3.0B in 2014.-Collaborated with senior management to develop marketing strategies to support five-year 18% sales growth goal, amounting to about $500 million in cumulative sales. -Utilized market research to drive content marketing strategy, which included whitepaper campaign and online content optimization; led to a 30% increase in sales leads from website in 2014.-Increased traffic to corporate website by 20% through targeted content development plans and SEO management; managed relationship with partner agency to improve SEO year over year.-Impacted national sales team revenue goals by utilizing brand guidelines to achieve targeted sales messaging, which resulted in 15% increase in revenue from 2013. -Analyzed annual revenue and national GDP data to define target consumer markets which resulted in more accurate sales territory planning.
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Laura Cooley works for The Hershey Company.
Laura Cooley is listed as Digital Marketing Manager at The Hershey Company at The Hershey Company.
AeroLeads has found 2 work email signals at @thehersheycompany.com for Laura Cooley at The Hershey Company.
Laura Cooley is based in Lancaster Metropolitan Area, United States while working with The Hershey Company.
Laura Cooley has worked for The Hershey Company, Robert H. Smith School Of Business, University Of Maryland, Johnson & Johnson, Securitas Security Services Usa, Inc., and Catering By Restaurant Associates.
You can use AeroLeads to view verified contact signals for Laura Cooley at The Hershey Company, including work email, phone, and LinkedIn data when available.
Laura Cooley holds Master Of Business Administration (M.B.A.), Marketing from University Of Maryland - Robert H. Smith School Of Business.
Laura Cooley is listed with skills including Leadership, Market Research, Social Media Marketing, Marketing Communications, Email Marketing, Microsoft Excel, Sales, and Crm.
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