Responsible for Luxottica global digital vision and strategy across 30+ markets: • Management of the full digital process, from briefing to campaign completion• Coordination of a global network of markets to understand and implement the Client´s global digital vision, process and KPIs in their digital teams and plans across multiple brands and products• Innovation and strategic consultancy

Responsible for global digital product and strategy + media for e-commerce websites and retail. Coordination of a team of 15+ talented professionals including IT developers, project managers, UX designers, media and SEO strategists, social media managers.Strong focus on innovation, omni-channel projects, digitalization of retail and CRM.

Key responsibilities:• Global digital product development and roadmap (vision, strategy, business goals, releases, key features, etc.)• Coordination of digital marketing, partnerships, co-marketing activities, social media marketing • Global media buying to drive traffic to e-commerce websites (focus on performance marketing) • Digital media buying for our brick-and-mortar stores (branding, awareness, drive-to-store)• Global coordination of IT projects and updates to internal and external stakeholders• New business development for online and omnichannel projects • identification and monitoring of major KPIs to track e-commerce activities and in-store traffic and correspondent integration of global reporting tracking tools and dashboards• B2B relationships with partners and media agencies• [2015-2019] Responsible for Eataly Net (former digital company part of the Eataly group) office in Milan including recruiting, human resources and office management

Key responsibilities:• Coordination of digital marketing, partnerships and co-marketing activities• Digital media buying to drive traffic to the e-commerce websites worldwide (focus on performance marketing) • New business development • Definition and monitoring of major KPIs to track e-commerce activities • B2B relationships with partners and media agencies

Teaching Mobile Marketing with a specific focus on native apps promotion and mobile marketing strategy on both iOS and Android.

Neomobile - today called DigitalGO - was a global Mobile Commerce Group at the forefront of the mobile ecosystem. Established in 2007, it was a global leader in Mobile Entertainment, highly visible in Europe, Latin America and India. KEY RESPONSIBILITIES: • Media Consulting for Onebip top merchants (major clients: browser games, chat, communities, dating...)• Media planning, buying and accounting both on web and mobile (focus on Performance Marketing - CPL/CPA/CPI/CPD campaigns)• Scouting of new user and customer acquisition channels • Global user and customer acquisition via Facebook Adv • Consultancy for new business opportunities

Neomobile Gaming (Casino Planet) was the business unit of Neomobile Group fully dedicated to mobile and web gambling services (roulette, videopoker, hi-low, bingo...). KEY RESPONSIBILITIES:• Online marketing campaigns management • Scouting of new user acquisition channels • Definition of metrics, campaigns optimization and reporting analyzing major Gambling KPIs

Sulake is an online entertainment company focused on virtual worlds and social networking. Its main product is Habbo, one of the world's fastest growing virtual worlds and online communities for teens. MARKETING COORDINATOR - KEY RESPONSIBILITIES: • Media buys management (campaign setup, optimization and reporting) - focus on Social Media Marketing• New business development• Campaign evaluation and analysis based on major KPIs (CTR, CPA, CPC, conversion rate, session length, etc.)• B2B relationships and competitor traffic tracking• Digital product releases (localization and testing)ADVERTISING COORDINATOR - KEY RESPONSIBILITIES: • Main point of contact for clients, advertising agencies and 3rd party sales agency• Creative proposals for ad sales campaigns, promotions and advert-games focusing on user engagement• Setup, tracking, optimization and reporting for all agreed campaigns

The Italian Institute of Culture, Melbourne, is an official body of the Italian State and aims to promote and diffuse Italian language and culture in the states of South Australia, Tasmania, Western Australia and Victoria. This is carried out by organising cultural events and language courses in order to stimulate the circulation of ideas, the arts and sciences.KEY RESPONSIBILITIES:• Support in organizing and promoting cultural events• Website content update• Translations• Press releases and articles editing for local newspapers and magazines

Sulake is an online entertainment company focused on virtual worlds and social networking. Its main product is Habbo, one of the world's fastest growing virtual worlds and online communities for teens. KEY RESPONSIBILITIES:• Implementation and localization of global game releases and promotional campaigns• Local loyalty and user sales activities planning• Focus on user retention and activation via planning and executing a rolling monthly action plan: promotional activities, non-sales activities, ingame events and communication plan• Focus on Habbo end user sales by executing an approved sales plan• Localization and testing of new product releases • Contribution to ad sales (proposals and campaigns set-up)

Intern at FAD Communication Department, a private, indipendent and not-for-profit association with more than 100 years of experience in promoting design and architecture in the catalan and spanish cultural and economic life. KEY RESPONSIBILITIES: • FAD Press Office support• Contact with journalists and medias • Press releases editing and general communication and PR with over 1.500 associated professionals• Production of the volume "Contacts - FAD's Creativity Yearbook" • Editor's Assistant for the book "2005 Yearbook - FAD activities"