Managed client relationships, projects, and monthly billing.Developed creative design for print materials, social media templates, t-shirt designs, and new branding for non-profit clients.Optimized websites for optimal performance.

- Managed multiple key accounts simultaneously.- Built and maintained client relationships through regular communication, timely project updates, and proactive issue resolution.- Lead client meetings and presentations.- Oversaw strategy, design and execution of marketing campaigns.- Managed project budgets and timelines effectively.- Lead media buying and planning.- Collaborated with creative teams to ensure alignment with client objectives and brand guidelines.- Managed projects for clients in travel & tourism, residential, mixed-use development, non-profit, home design, and state highway industries.- Increased traffic to Visit Marble Falls' website and social media platforms by 50%.

- Developed and implemented paid social media strategies for Whataburger's Hispanic consumer, driving engagement up by 25%.- Monitored social campaigns and analyzed creative performance for actionable insights and established benchmarks.- Counseled team on cultural and social trends, competitor initiatives, and content development opportunities.- Managed internal team and advised throughout content creation, content distribution, and media placement phases.Set up, monitored, and analyzed ads for Texas Parks and Wildlife Department through Meta Business Suite.- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove traffic and conversions.

- Performed essential account management functions including billing, budget planning, creative brief development, and market research.- Cultivated relationships with clients and media partners.- Lead client meetings and presentations.- Presented insightful reports on marketing campaign results to executive leadership, identifying areas for improvement and future growth opportunities.- Managed $1M+ accounts effectively to ensure optimal allocation of resources across various marketing initiatives.- Managed marketing efforts targeting Whataburger's Hispanic and general market audiences. - Marketing channels included Events and Activations, Digital, Print Materials, Out of Home, Broadcast, and Social Media.- Collaborated with creative teams to develop eye-catching visual materials for print and digital advertising.- Lead development of Whataburger's Hispanic Social Media campaigns, which won multiple 2020 & 2021 Addy awards in the San Antonio chapter.- Directed and optimized ad placements for Broadcast and Digital platforms.- Oversaw and art directed seasonal Pinterest Campaigns for Blue Bell Ice Cream, which resulted in 1,200% + increased audience engagement within a 6 month span.

- Tracked and reported on digital campaigns through Google Analytics to show month-to-month progress. - Obtained and organized media coverage for client events through press releases.- Developed on-site body content, meta descriptions and page titles in support of SEO strategies.

- Developed a strategic IMC plan for SONIC Corp. based on client's campaign objectives and rising food and beverage industry trends.- Directed team meetings, managed schedules and lead team communication to manage project timelines effectively.- Acted as client liaison between the SONIC Corp. marketing team and internal teams.- Managed expenses and optimized client's budget to deliver maximum return on investment per marketing platform.

- Led a team to plan and coordinate the annual Gutenberg Celebration honoring past alumni from the ACU JMC department.- Created internal social media plans designed to reflect agency culture and attract potential clients.- Acted as Photography Director for Network 1:27's national adoption campaign.

- Market and Competitor Research

- Produced and aided in day-of coordination for “Annabelle: Creation” Premier After Party.- Recruited volunteers for Hewlett-Packard Lounge at Panorama Music Festival in NYC.- Performed vendor management functions for large-scale events including Task Force (Berlin, Germany), Panorama Music Festival, HP Dorm Room Experience, HP Mobile Tours, H2 Fantastic 4 Super Hero Summit, and New Lab.

- Created, supervised, and executed Ghostlight’s 48 Hr. Film Slam resulting in record breaking registrants and attendees. Contact point between registrants and Ghostlight Creative executives.- Created graphics and copy for Facebook and Instagram while promoting events on company social platforms.

- Planned and executed new and annual events- Promoted the Rochelle Nieman Memorial Conquer Run, resulting in over2,300 registrants and $45,000 sent to MD Anderson Cancer Center.- Created and managed social media content, resulting in an over 200% socialmedia base growth and a desired change in target audience demographics.