Laura Coyle Email and Phone Number

Graphic design, website design, branding, social media and email management, and print and online collateral design.

Providing marketing services, graphic design, branding and business development for realtors in Sarasota and Manatee Counties.

Noted Accomplishments: Built company website in a new program, tripled online social media engagement in one year, raised the standards and branding of all collateral materials organization-wide, and developed a new and successful PR strategy to garner more frequent media attention. Marketed the first ever sold-out signature event for the organization. Recently completed certification in strategic marketing from Cornell MBA Business School. Other tasks and responsibilities include:-Designing and producing internal and external marketing collateral including flyers, brochures, annual reports, signage and usage manuals.-Managing all social media sites and online engagement opportunities including analytics, evaluation and reporting-Creating institutional messages of a united voice, to a diverse target market in print, electronic, social, and professional communications.-Strategic planning, tracking, evaluating and analyzing results of marketing efforts.-Managing multiple projects and special events from conception to completion in areas of budgeting, design, vendor relations, advertising placement, and eCommerce.-Writing and scheduling press releases and facilitating media events.-Acting as staff photographer and videographer, and managing media library.-Ad design, placement, and analysis, and arranging partnership trade agreements.-Increasing public awareness and the advocacy of multiple programs within one organization.-Scheduling and arranging media coverage and PR opportunities.-Website maintenance graphic design and content, including writing blogs, feature articles, managing shopping cart donations and ticket sales.-Creating and evaluating reports from Google Analytics, SEO and PPC and CPC.-SEO Design and production of custom items, vehicle wraps and large banners -Successful leadership and collaboration with staff, volunteers, board members and vendors.

Using my marketing, communications, and graphic design skills, I help increase community awareness of the services and efforts at Planned Parenthood to ensure access to reproductive healthcare regardless of age, race, religion, or income, and to advocate a culture where every child is wanted and loved.

Responsible for creating a wide variety of marketing collateral, graphics, and press releases, handling website maintenance, content, and online sales, electronic publicity and advertising, print advertising, analysis, design and media placement, organizing and implementing direct mail campaigns, and budgeting. Developed and produced marketing initiatives for several targeted programs including Senior Wheels, Adult Daycare, Senior Enrichment Center, and Senior Outreach. Experienced in building community partner and sponsorships for programs and events. Duties include planning, organizing and promoting special events, and managing or working closely with volunteers, board and fellow staff members.

Experience includes: Producing and implementing marketing and PR initiatives for performing arts productions; advertising budgeting, design and media buying; planning, promoting, and working opening night parties, special events and fundraisers; scheduling and training volunteers and staff, incorporating institutional communication guidelines; creating and implementing development appeals; website building, content and maintenance; writing and scheduling press releases; arranging media coverage including interviews, feature articles, show reviews, guest appearances, etc.; representing the organization at events and throughout the community; and the design and production of programs, flyers, email promotions, posters and rack cards.

(Now Sarasota Orchestra)Duties included fulfilling the public relations, marketing, and communication responsibilities as interim Marketing Director, including staff supervision, budget planning and reconciliation, and preparing for organizational re-branding.Additional duties: creating annual marketing and public relations campaigns; working with volunteers and board members on various fundraising events; public relations and communications planning, strategy, research and analysis; website maintenance and overall content contributions; design and production of programs, flyers, email promotions, posters and brochures; direct mail design, facilitation, list acquisitions and planning; producing annual reports, union contracts and internal guides/instruction and employee manuals; and evaluating and analyzing results of all marketing efforts.

Managing ongoing publicity and promotional campaigns, and establishing relationships with media in 17 different cities nationally; editing and writing abbreviated, compelling film synopses from production notes; advertising design and placement, and website maintenance; creating, developing, planning, and managing fundraisers and special events; writing and scheduling press releases and newsletters, creating marketing collateral; directing box office staff and volunteers for specific events; and working with film studio reps, theater managers, vendors and patrons.