Laura Poe Email and Phone Number
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I am a strategic marketing and communications leader with over 15 years of experience in developing and executing omni-channel campaigns to educate and engage target audiences. I’ve had a career-long focus on messaging and storytelling as a key element of the consumer journey, and a passion for brand positioning and channel strategy. I have also managed people for more than 12 years, leading with an individualized and strengths based approach.Currently, I lead a team of digital storytellers and social media strategists at AdventHealth, a leading healthcare provider and trusted health partner. I oversee the strategy and daily operations of AdventHealth’s global social media accounts and other digital content platforms, collaborating with local market stakeholders and executive leadership. I also manage agencies, budgets, and thought-leadership opportunities, and advise on crisis management and sensitive topics. Additionally, I am the board chair of SocialMedia.org Health, a membership organization for social media leaders at major hospitals, and the founder and travel advisor of Curated by Laura Poe, a boutique travel agency specializing in wellness and active vacations. I am a lifelong learner who considers personal and professional development key to continued growth and success, and I am a Dare to Lead™ Trained and certified in the Sprout Social Platform.
Curated By Laura Poe
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Founder And Travel AdvisorCurated By Laura Poe Jan 2021 - PresentFounded to design custom itineraries for clients with a specialty in couples vacations centered around wellness and active experiences. Whether it’s finding the best restaurants, most indulgent spa, or must-visit hot spot — I’ll make sure what you’re looking for is on your itinerary. My role is to handle all of the details so you can focus on living your daily life and of course, enjoying your special getaway.Virgin Voyages 2022 and 2023 Top 100 Travel Advisors in North America and 2023 Top 10 for North and Central Florida. Member of ASTA, CLIA, and Signature Travel Network.
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Board ChairSocialmedia.Org Health Jan 2022 - Aug 2024Austin, Texas, UsSocialMedia.org Health is a membership organization for people leading social media at major hospitals. -
Social Media And Content StrategyAdventhealth May 2021 - Aug 2024Altamonte Springs, Fl, UsLeads team of digital storytellers and strategists responsible for managing the development, execution, and measurement of strategic omni-channel campaigns to educates and engages target audiences. Oversees the strategy and daily operations of AdventHealth’s global social media accounts and other digital content platforms. Collaborates with local market stakeholders to ensure alignment on voice and tone, and strategy across platforms. Manages agencies, oversees budget, interfaces with executive leadership and advises on thought-leadership opportunities to position AdventHealth as a trusted health partner and leading healthcare provider. -
Director Of Digital Marketing And Public RelationsSonny'S Bbq May 2019 - May 2021Winter Park, Florida, UsLead communications and marketing strategy for Sonny's Franchise Company, including public relations, media relations, crisis communications, community relations and events, and social media. Ensured alignment of all communications initiatives with overarching business goals for system of nearly 100 locations.Spearheaded thought leadership with the executive team and local business owners. Supported all brand positioning initiatives in collaboration with marketing, operations, IT and talent teams. Established corporate philanthropic pillars supporting hunger and food insecurity, first responders, and disaster relief. Advanced pillars through communications programs and ongoing community giveback initiatives. Lead media relations with a focus on delivering exceptional results that effectively positioned Sonny's as the premier BBQ brand in the country. Maintained excellent relationships with journalists and influencers. Managed agency of record and oversaw internal PR and social media team.Maximized team member engagement through strengths-based approach and focus on individual and team growth and development. -
Director, Public Relations And Social MediaUproar Pr May 2017 - May 2019Orlando, Florida, UsProvided strategic council to both clients and internal teams on communications, public relations, digital marketing, and social media. Played an integral role in developing and implementing strategic marketing and communication plans, crisis communications, and reputation management strategies. Partnered with internal teams to ensure agency continually exceeded client expectations through media relations, social media, and digital marketing services. Effectively provided team members with clear goals and deadline accountability. Oversaw training, performance, project management, and allocation of resources and budgets. Lead marketing strategy for business development, including content creation, planning, and activation. Served as member of agency leadership team making decisions on business focus, company culture, and strategic planning. Noteworthy Clients: AdventHealth, Planet Fitness, Stax by Fattmerchant, North (now Google), NetSfere, Air Unlimited, Jasco Products -
Social Media ManagerAdventhealth May 2015 - May 2017Altamonte Springs, Fl, UsManaged strategy and implementation of a 25-hospital digital content and social media presence. Collaborated with graphic design, copywriting, media relations and video teams to develop and deliver multi-channel content marketing including: blogs, motion graphics, videos, and news articles across social platforms.Activated network of social gatekeepers in order to provide exceptional customer nurturing, service recovery, and adherence to brand standards. Maintained up-to-date contact and response matrices as part of customer engagement strategy. Oversaw full-time Digital Content Specialist and interns.Planned, created and deployed integrated marketing campaigns utilizing market strategy principles. Monitored campaign performance using A/B testing to ensure initiatives were cost effective and highly engaging. Tracked and measured key performance indicators. Synthesized and presented metrics to stakeholders and content developers. Stayed current on all emerging social media tactics and trends.Served as a digital marketing thought leader to colleagues in consumer marketing and the organization's leadership.
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Corporate Communications ManagerAdventhealth Feb 2014 - May 2015Altamonte Springs, Fl, UsWorked with local, regional and national media outlets to generate positive news coverage for Florida Hospital. Curated messaging to enhance image and awareness of brand, products, and services. Crafted crisis communication plans around controversial, legal, and publicly sensitive issues. Developed leadership talking points and press releases. Led media trainings for internal stakeholders and planned media events.Served as the Corporate Communications liaison to the Public Affairs and Government Relations teams.
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Communications And Public Relations ManagerCcmc Aug 2010 - Feb 2014Scottsdale, Arizona, UsCreated cohesive marketing, media and public relations campaigns, including implementing email and social media communication for the Town of Celebration. Produced and edited content for Celebration's monthly newspaper, the Celebration News. Served as spokesperson for the community, providing tours to the public and members of the media. Managed all content on Celebration's website including event and meeting information, photo and video galleries, resident forum, community calendar, and press releases. Key Accomplishments:• Editor and publisher of a monthly 50+ page newspaper for residents and visitors tothe community.• Facilitated complete redesign of the community website, including a rebranding tomarket Celebration as the ideal place to Live, Work and Play.• Enhanced the community’s social media presence by more than quadrupling itsfollowers.• Served as international spokesperson for the community across multi-mediaplatforms such as online, TV, radio and print. -
TeacherBrevard Public Schools Aug 2007 - Aug 2010Viera, Fl, UsTaught high school television production levels I, II, and III to grades 9-12. Created meaningful learning for a diverse student population. Drove student success through hands-on projects with real world applications. Collaborated with the coaching staff to create highlight reels for players to submit to universities for scholarship opportunities.
Laura Poe Skills
Laura Poe Education Details
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University Of FloridaBusiness Administration
Frequently Asked Questions about Laura Poe
What company does Laura Poe work for?
Laura Poe works for Curated By Laura Poe
What is Laura Poe's role at the current company?
Laura Poe's current role is Marketing & Coms Consultant | Entrepreneur and Travel Agency Founder | Virgin Voyages Top 100 Travel Advisor in North America two years in a row.
What is Laura Poe's email address?
Laura Poe's email address is lp****@****bbq.com
What is Laura Poe's direct phone number?
Laura Poe's direct phone number is +132143*****
What schools did Laura Poe attend?
Laura Poe attended University Of Florida.
What are some of Laura Poe's interests?
Laura Poe has interest in Kayaking, Reading, Biking, Travel, Saúde.
What skills is Laura Poe known for?
Laura Poe has skills like Public Relations, Social Media Marketing, Social Media, Newsletters, Media Relations, Press Releases, Leadership, Event Planning, Strategic Communications, Public Speaking, Marketing, Editing.
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