Laura Creighton Email & Phone Number

Piscataway, New Jersey, USA

I continue working to enrich a wide array of IEEE's technical programs -- including its highly respected portfolio of 230+ journals/magazines and its many efforts to create and nurture vibrant communities for technical professionals and students -- whether using IEEE Collabratec, Technical Communities, newsletters, or other tools. Working with IEEE's.

See the above description's mention of working on new journal and magazine launches. Product management included single-sale of issues, member and library subscriptions, and also supporting the All-Society Periodicals Package which contains all the journals/magazines published by IEEE's Society/Council groups and contribute to varied other packages both.

The billing for new and renewing Wall Street Journal and Barron's magazine subscriptions in this period was mainly done via a series of mailed bills -- each with informational brochures and tailored letters. There was constant testing of materials and timing changes to help optimize response rates. In any given month's cohort of subscription end-dates.

While not my first job out of college, it was my favorite early career position. I had a wonderful, inspirational manager (Tom Baker) who leveraged my writing/story-telling skills in writing marketing plans, competitor analyses, and trend briefs. These often entailed coordination and analysis for subscriber surveys and other primary research methods. I.

Bachelor'S Degree, English

Activities and Societies: Internships in my senior year included the Raritan Valley Chamber of Commerce and the Rutgers University Office.

Mba, Business Administration