Laura Anne Crossan Email & Phone Number

Chicago, Illinois, United States

•Develops strategic marketing initiatives with social media and short-form online digital content•Supports the marketing and design teams by coordinating and collating content•Sets up tracking systems for marketing campaigns and online activities•Conducts market research to understand target audiences and identify marketing opportunities•Traffics all advertising efforts to appropriate sales channels•Reviews and analyzes marketing KPIs and impact reports•Delivers quality assets across all marketing channels

Manasquan, Nj

•Experienced in nonprofit management and event planning•Created marketing proposals/media plans to established/prospective clients•Wrote copy for diverse uses, including online marketing, video scripts, commercials, print advertisements, email marketing, newsletters, SEO optimized press releases, websites and publishing•Developed and/edited all social media copy (Facebook, Twitter, company blog and newsletter), as well as product descriptions, greeting cards, emails, SMS, mobile app copy, web banner ads, etc.•Produced reports, response letters and email clarifications upon request•Attended weekly marketing meetings and client meetings•Negotiated details of marketing campaigns with clients and media partners•Monitored and track campaigns through web analytics to determine effectiveness•Managed multiple projects simultaneously on budget and within deadline•Developed all documentation, schedules and instructions for creative team•Inspected and approved concepts, proofs and final marketing products

Nj

New York, Ny

•Coordinated the day-to-day operations (i.e., opening and closing the office) for Exercise For Men Only,Men's Exercise, Natural Bodybuilding & Fitness, Best Body Magazine and Pro Natural Muscle •Acted as liaison between the editorial and advertising aspects of the aforementioned magazines•Prepared agenda for weekly meetings and provided constructive and helpful criticism to editorial staff during these sessions•Enforced each respective magazine's specific policy and procedures, including deadlines, editorial styles and layout design•Crosschecked facts, spellings, grammar, references, writing style, design pages, photos, etc.•Handled internal staff disputes, telephone and email inquiries, as well as the hire, fire and promotion of staff members with the publisher's approval•Monitored production supplies and gave the business manager advanced notice when new supplies needed to be purchased•Kept track of payments for a staff of over 30 in-house or freelance editors, writers and photographers•Proficient in MAC OS X, QuarkXPress, Adobe Photoshop, Adobe Acrobat Professional, as well as Microsoft programs and Open Source Website Content Management Systems (i.e., MODx CMS)

Ridgewood, Nj

•Reported on government and community activities in two northern New Jersey towns•Covered three school districts and two police departments•Generated newsworthy story ideas under weekly deadlines•Gathered, wrote and edited in-depth news articles, features, human interest pieces and press releases•Completed day-to-day functions of the editorial department and each aspect of the production schedule•Designed intricate layouts

Paramus, Nj

•Promoted the marketing of new materials to increase business•Maintained referral systems for home inspectors, realtors and attorneys•Assisted in the application process for loan transactions•Designed letterheads, business cards and brochures