Laura Dailey Email & Phone Number

Mclean, Va, Us

Montreal, Quebec, Ca

Montreal, Quebec, Ca

Managed the creation and delivery of account-based marketing initiatives as well as integrated marketing and communications campaigns focused on enhancing client relationships, targeting strategic pursuits, and leveraging contract vehicles for Strategic Engagement and Inclusion Practice, Global Alliances, and Strategic Operations. Served as a marketing advisor, and led the development of campaign content and event materials.

Worldwide, Oo

Led the state and local government, higher education, and digital growth offering portfolio marketing. Served as a trusted marketing advisor and liaison between stakeholders, including account managers, business leaders, sales executives, pursuit excellence teams, and digital agency creatives. Oversaw strategy, planning, and execution of integrated marketing and communications. Coached a team to develop, implement, and measure omnichannel marketing campaigns and best-in-class experiences at conference engagements.Key Accomplishments:-Improved transparency by developing weekly reports for 400+ executive leaders to highlight portfolio deployments.-Measured return on investment (ROI) for campaigns supporting portfolio with generation of $2.8 billion in annual revenue.-Planned and resourced team of 6 to support sector including 8,000+ professionals, 260+ partners, and 48 state accounts.

Montreal, Quebec, Ca

Applied strategic, creative, and analytical expertise to elevate CGI brand and reputation, delivering high-impact and human-centered campaigns, which generate over $500 million in annual revenue for a $1+ billion business unit. Built comprehensive communications strategies and plans aligned to key public sector opportunities. Designed content on CGI.com to optimize user experience (UX).Key Accomplishments:-Built and edited 50+ webpages using content management system (CMS), Drupal, and basic HTML skills.-Created and edited 12+ internal messaging frameworks to support training, development, and strategic positioning endeavors.-Initiated digital strategy to redesign CGI Federal web content on CGI.com, including project plan creation, needs analysis, competitive landscape review, message development, page design, and SEO.

Reston, Virginia, Us

Led end-to-end marketing activities for the Federal Highway Administration’s (FHWA’s) Saxton Transportation Operations Laboratory (STOL) as government contractor. Collaborated closely with subject matter experts (SMEs) to plan, develop, implement, and optimize communications strategies for a high-performing team. Created and maintained marketing plans, communications procedures, Section 508 compliance, and brand standards. Supervised, coached, trained, and hired 7 personnel.Key Accomplishments:-Grew budget from $200K to $2M annually by proposing and winning expanded multichannel communications projects.-Managed $1.3M stakeholder engagement project, which included a video series and digital marketing campaigns.-Produced, maintained, and executed marketing plans, scrumming across approximately 30 projects with competing deadlines.-Developed and launched the CARMA brand, which propelled growth of the CARMA Program with 8 subsequent projects.-Crafted the communications strategy for a winning proposal valued at $75M.

Reston, Virginia, Us

Fairfax, Va, Us

Created and executed integrated communication strategies from ideation through publication. Designed creative marketing campaigns. Partnered with stakeholders to create compelling cross-format content and assets. Managed information technology (IT), vendors, and website. Supervised 3 committees and 2 personnel. Introduced ArtsFairfax brand positioning.Key Accomplishments:-Developed marketing assets for sixth annual Arts Awards; achieved a net profit of $70K, double the event’s projected revenue.-Crafted and implemented plan and budget to rebrand organization to ArtsFairfax and add contact management tools.-Redesigned website, authored web content, and coordinated with vendors to institute CMS.-Wrote and circulated press releases to promote activities and generate exposure; increased media coverage by 20%.

Developed marketing strategy and vision, established brand, and created baseline marketing processes for startup business. Trained product specialists to use marketing templates and follow brand standards. Managed marketing assets, vendor relationships, customer relationship management (CRM) system, website, email marketing, and online advertising. Implemented go-to-market plans to launch 10 products.Key Accomplishments:-Saved $20K and increased website traffic more than 200% in one quarter by successfully implementing a website revision plan.-Initiated corporate blog, forming a unified voice for Core2; directed execution teams to assist production; published 80+ articles.-Collaborated with senior leadership team to create 10 product launch campaigns within 4 weeks or less for each product.

Atlanta, Ga, Us

Promoted through company ranks after leveraging a substantial growth opportunity first as Receptionist and Marketing Intern, then as Marketing Associate increasing responsibilities to Market Insight Analyst accountable to senior management.Key Accomplishments:-Received One Equifax Award for supporting team effectively and efficiently with planning for and implementation of rebrand.-Remodeled 2 company websites to improve UX and increase traffic; composed content and restructured 250+ webpages.

Atlanta, Ga, Us

Worldwide, Oo

Recognized by Deloitte senior management for superb writing ability. Produced and circulated financial market research for senior management presentation. Assessed market predictions for future company publications. Observed progression from potential client to customer within marketing division. Acquired cultural competence from working in a foreign environment.

Masters Of Science, Arts Administration

Bachelor Of Science (B.S.), Business Administration, Marketing