Laura Dailey Email and Phone Number
McLean, VA, US
Laura Dailey's Location
McLean, Virginia, United States, United States
Laura Dailey's Contact Details
Laura Dailey work email
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Laura Dailey personal email
n/a
About Laura Dailey
A dedicated and organized leader with an execution focus based on a comprehensive understanding of communications operations, content development, and marketing technology tools. Service-minded collaborator, storyteller, and editor with a commitment to creative solutions. Qualified by a Master’s degree and 15+ years of experience supporting strategic marketing campaigns, digital curation, branding, market insight analysis, team development, and analyst relations. Effective manager in government, financial services, transportation, nonprofit, and consulting industries. Recognized for project management, marketing technology orchestration, writing, and team coaching expertise.
Laura Dailey's Current Company Details
Deloitte
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Government and Public Services Marketing Manager
McLean, VA, US
- Website:
- deloitte.com
- Employees:
- 490451
Laura Dailey Work Experience Details
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Government And Public Services Marketing ManagerDeloitteMclean, Va, Us
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Analyst Relations Lead, U.S. Federal MarketCgi Aug 2023 - PresentMontreal, Quebec, Ca -
Marketing Business Partner, U.S. Federal MarketCgi Feb 2023 - Aug 2023Montreal, Quebec, CaManaged the creation and delivery of account-based marketing initiatives as well as integrated marketing and communications campaigns focused on enhancing client relationships, targeting strategic pursuits, and leveraging contract vehicles for Strategic Engagement and Inclusion Practice, Global Alliances, and Strategic Operations. Served as a marketing advisor, and led the development of campaign content and event materials.
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Strategic Marketing Manager, Government & Public ServicesDeloitte Apr 2022 - Jan 2023Worldwide, OoLed the state and local government, higher education, and digital growth offering portfolio marketing. Served as a trusted marketing advisor and liaison between stakeholders, including account managers, business leaders, sales executives, pursuit excellence teams, and digital agency creatives. Oversaw strategy, planning, and execution of integrated marketing and communications. Coached a team to develop, implement, and measure omnichannel marketing campaigns and best-in-class experiences at conference engagements.Key Accomplishments:-Improved transparency by developing weekly reports for 400+ executive leaders to highlight portfolio deployments.-Measured return on investment (ROI) for campaigns supporting portfolio with generation of $2.8 billion in annual revenue.-Planned and resourced team of 6 to support sector including 8,000+ professionals, 260+ partners, and 48 state accounts.
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Solutions Marketing Manager, U.S. Federal MarketCgi May 2021 - Mar 2022Montreal, Quebec, CaApplied strategic, creative, and analytical expertise to elevate CGI brand and reputation, delivering high-impact and human-centered campaigns, which generate over $500 million in annual revenue for a $1+ billion business unit. Built comprehensive communications strategies and plans aligned to key public sector opportunities. Designed content on CGI.com to optimize user experience (UX).Key Accomplishments:-Built and edited 50+ webpages using content management system (CMS), Drupal, and basic HTML skills.-Created and edited 12+ internal messaging frameworks to support training, development, and strategic positioning endeavors.-Initiated digital strategy to redesign CGI Federal web content on CGI.com, including project plan creation, needs analysis, competitive landscape review, message development, page design, and SEO.
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Communications ManagerLeidos Sep 2019 - Apr 2021Reston, Virginia, UsLed end-to-end marketing activities for the Federal Highway Administration’s (FHWA’s) Saxton Transportation Operations Laboratory (STOL) as government contractor. Collaborated closely with subject matter experts (SMEs) to plan, develop, implement, and optimize communications strategies for a high-performing team. Created and maintained marketing plans, communications procedures, Section 508 compliance, and brand standards. Supervised, coached, trained, and hired 7 personnel.Key Accomplishments:-Grew budget from $200K to $2M annually by proposing and winning expanded multichannel communications projects.-Managed $1.3M stakeholder engagement project, which included a video series and digital marketing campaigns.-Produced, maintained, and executed marketing plans, scrumming across approximately 30 projects with competing deadlines.-Developed and launched the CARMA brand, which propelled growth of the CARMA Program with 8 subsequent projects.-Crafted the communications strategy for a winning proposal valued at $75M. -
Communications SpecialistLeidos Mar 2018 - Sep 2019Reston, Virginia, Us
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Director Of Communications And AdvocacyArtsfairfax Oct 2016 - Mar 2018Fairfax, Va, UsCreated and executed integrated communication strategies from ideation through publication. Designed creative marketing campaigns. Partnered with stakeholders to create compelling cross-format content and assets. Managed information technology (IT), vendors, and website. Supervised 3 committees and 2 personnel. Introduced ArtsFairfax brand positioning.Key Accomplishments:-Developed marketing assets for sixth annual Arts Awards; achieved a net profit of $70K, double the event’s projected revenue.-Crafted and implemented plan and budget to rebrand organization to ArtsFairfax and add contact management tools.-Redesigned website, authored web content, and coordinated with vendors to institute CMS.-Wrote and circulated press releases to promote activities and generate exposure; increased media coverage by 20%. -
Director Of MarketingCore2 Group, Inc. Jun 2014 - Mar 2016Developed marketing strategy and vision, established brand, and created baseline marketing processes for startup business. Trained product specialists to use marketing templates and follow brand standards. Managed marketing assets, vendor relationships, customer relationship management (CRM) system, website, email marketing, and online advertising. Implemented go-to-market plans to launch 10 products.Key Accomplishments:-Saved $20K and increased website traffic more than 200% in one quarter by successfully implementing a website revision plan.-Initiated corporate blog, forming a unified voice for Core2; directed execution teams to assist production; published 80+ articles.-Collaborated with senior leadership team to create 10 product launch campaigns within 4 weeks or less for each product.
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Market Insight Analyst, Ixi ServicesEquifax Jun 2010 - Jun 2014Atlanta, Ga, UsPromoted through company ranks after leveraging a substantial growth opportunity first as Receptionist and Marketing Intern, then as Marketing Associate increasing responsibilities to Market Insight Analyst accountable to senior management.Key Accomplishments:-Received One Equifax Award for supporting team effectively and efficiently with planning for and implementation of rebrand.-Remodeled 2 company websites to improve UX and increase traffic; composed content and restructured 250+ webpages. -
Marketing Associate, Ixi ServicesEquifax Jun 2009 - Jun 2010Atlanta, Ga, Us
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Technology, Media, And Telecommunications InternDeloitte, U.K. Jun 2007 - Jul 2007Worldwide, OoRecognized by Deloitte senior management for superb writing ability. Produced and circulated financial market research for senior management presentation. Assessed market predictions for future company publications. Observed progression from potential client to customer within marketing division. Acquired cultural competence from working in a foreign environment.
Laura Dailey Skills
Social Media Marketing
Marketing
Competitive Analysis
Social Media
Marketing Strategy
Event Planning
Salesforce.com
Google Analytics
Email Marketing
Digital Marketing
Database Marketing
Wordpress
Marketing Research
Marketing Communications
Writing
Management
Online Marketing
Indesign
Newsletters
Crm
Sales
Integrated Marketing
Theatre
Analytics
Online Advertising
Social Networking
Event Management
Oral Communication
Powerpoint
Dreamweaver
Segmentation
Strategic Planning
Public Relations
Product Marketing
Interactive Marketing
Direct Marketing
Web Analytics
Customer Acquisition
Lead Generation
Digital Media
Multi Channel Marketing
B2b Marketing
Teamwork
Adobe Creative Suite
Search Engine Optimization
Google Adwords
Strategic Partnerships
Imovie
Html
Video Editing
Laura Dailey Education Details
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Drexel UniversityArts Administration -
Elon UniversityMarketing
Frequently Asked Questions about Laura Dailey
What company does Laura Dailey work for?
Laura Dailey works for Deloitte
What is Laura Dailey's role at the current company?
Laura Dailey's current role is Government and Public Services Marketing Manager.
What is Laura Dailey's email address?
Laura Dailey's email address is ld****@****fax.org
What schools did Laura Dailey attend?
Laura Dailey attended Drexel University, Elon University.
What skills is Laura Dailey known for?
Laura Dailey has skills like Social Media Marketing, Marketing, Competitive Analysis, Social Media, Marketing Strategy, Event Planning, Salesforce.com, Google Analytics, Email Marketing, Digital Marketing, Database Marketing, Wordpress.
Who are Laura Dailey's colleagues?
Laura Dailey's colleagues are Abu Sadat Alhassan, Jill Lundie, Gabriel Sousa, Subhabana Dutta, Tawana Pryor Coleman, Brij Mohan, Charlene Wang.
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