Laura Lewis Email and Phone Number

• The product owner of our extranet (Connecting Minds) being the key Mind contact for the delivery of technical development sprints and operation of online communities of practice on the platform.• Be the key relationship lead and contact with the Connecting Minds development agency and other stakeholders.• Lead the Connecting Minds Project Team and deliver weekly meetings and updates.• Support the adoption of extranet for our network of local Minds to access news, events, directory and resources, alongside the community spaces.• Deliver training sessions and create training materials for local Minds and national colleagues to learn how to use Connecting Minds.• Understand Mind’s strategic aims and ensure digital engagement aligns to those aims and digital transformation programme of work.• Responsible for supporting colleagues who are running topic-based communities of practice across the Mind federation. • Driving the promotion and adoption of Connecting Minds to support the creation of connections and building communities.• Evaluating success and building on learning to evolve current and new communities to be as effective as possible. • Work with colleagues to develop and implement engagement strategies to drive effective use of the communities by local Mind colleagues of all levels.

While acting up in my role from Digital Engagement Senior Officer to Network Engagement Manager I was responsible managing the Network Engagement Team which included line managing two Network Engagement Officers. Additionally I was responsible for overseeing all of our weekly communications to our network of local Minds including CEO's, Senior Leaders and Trustees.

• Key contact and support for the delivery of technical development sprints and operation of online communities of practice on the platform.• Be the key relationship lead and contact with the Connecting Minds development agency and other stakeholders.• Lead the Connecting Minds Project Team and deliver weekly meetings and updates.• Support the adoption of extranet for our network of local Minds to access news, events, directory and resources, alongside the community spaces.• Deliver training sessions and create training materials for local Minds and national colleagues to learn how to use Connecting Minds.• Understand Mind’s strategic aims and ensure digital engagement aligns to those aims and digital transformation programme of work.• Responsible for supporting colleagues who are running topic-based communities of practice across the Mind federation. • Driving the promotion and adoption of Connecting Minds to support the creation of connections and building communities.• Evaluating success and building on learning to evolve current and new communities to be as effective as possible. • Work with colleagues to develop and implement engagement strategies to drive effective use of the communities by local Mind colleagues of all levels.

At Alcumus, I was responsible for the content marketing and lead generation for the sales team through cross selling to customers of our current products and services. This involved creating communications at each stage of the sales funnel through HubSpot. In addition, this included creating and writing relevant content such as guides, articles, news, reports and more to support the email communications.

Bridge Coffee Roasters are an established coffee solutions provider based in South Wales, offering complete coffee solutions for companies in the food service industry including Contract Caterers, Garden Centres, Hotels, Leisure, Universities, Restaurants, Retail and more. At Bridge Coffee Roasters, I am responsible for the overall Marketing Strategy, planning and coordinating all marketing activity within the department. This includes, but is not limited to: • Overseeing the company Brand Strategy ensuring consistency across all Marketing Channels. • Managing the website www.bridgecoffeeroasters.co.uk and developing content on the site. • Developing our content strategy to continue to enhance our content offering. • Creating regular automated email communications using Hubspot. • Managing the company social media channels including LinkedIn and Twitter (organic and paid).• Coordinating PPC activity and monitoring the performance. • CRM Database Management ensuring all contacts are updated and creating automated workflows.• Overseeing all Marketing Activity, creating insightful reports for the Senior Management Team.

Nominet have been entrusted with running the .UK domain name registry for over 20 years. Their expertise as a registry service provider have been used to develop an advanced cybersecurity capability deployed by the UK government and global enterprises. At Nominet, I was responsible for managing and executing the content marketing strategy for Nominet's New Products and Services which consists of Cybersecurity, Dynamic Spectrum Management and Registry Services.• Managed all content for Nominet’s New Products and Services (NPS)• Coordinated the overall content strategy for NPS• Oversaw the content plan and editorial calendar for NPS• Ensured all content, imagery and messaging on the corporate website is on brand• Created wireframes, built new webpages and managed content for the new website• Managed a defined monthly budget for content campaigns• Created and scheduled organic social media plans to promote content and UK and US events• Set up targeted content marketing campaigns on LinkedIn to US and UK audiences• Completed monthly reports to measure marketing activity and performance

Ridgeway are an award-winning web-design agency and ecommerce specialists with a notable portfolio of clients that include: YO! Sushi, Baking Mad, HMV, Twinings, Steppes Travel, De Beers Group and Rotary. At Ridgeway, I work closely with the Marketing Manager to execute the overall marketing strategy and make Ridgeway the web-design agency of choice. Key responsibilities included: • Brand development and awareness. • Creating and writing content for the Ridgeway blog. • Managing and producing content for all social media.• Implementing a long-term plan for the social media channels.• Coordinating PR with key industry publications.• Entering applications for industry awards.• Producing both internal and external communications.• Executing the marketing strategy to increase engagement.• Project managing various marketing activities.• Planning and implementing events for prospects and clients.

The Institute of Chartered Accountants in England and Wales (ICAEW) is a world leading professional membership organisation that promotes, develops and supports over 180,000 chartered accountants and students worldwide. At ICAEW, I was responsible for organising, promoting and hosting BASE (school competition) across the UK with the objective of increasing the pipeline for the ACA qualification.• Presented at events around the UK to students, teachers, parents and employers.• Run parents evenings, presenting to parents and students about the ACA qualification. • Worked with external media companies on the production of marketing materials for BASE.• Created engaging copy for marketing communications.• Created monthly stakeholder newsletters and e-mail campaigns.• Used CRM systems daily for inputting and updating event entries and extracting reports.• Solely managed the BASE Facebook and Twitter pages.• Produced a Social Media Plan with the objective of increasing engagement.

Your Future Plan is the University of Gloucestershire's scheme to guarantee every undergraduate student support to formulate a personal career plan. It works to develop their skills and encourage extracurricular activities such as volunteering, internships and work placements.At the University of Gloucestershire, I worked as part of the Future Plan Team (Formally known as Degreeplus). My role involved complete management of the social media channels and supporting students searching for internships and volunteering alongside their degree. • Created and scheduled all posts for Twitter and Facebook through Hootsuite.• Coordinated the Instagram account, capturing, editing and posting content. • Produced monthly social media reports to show channel performance.• Arranged and conducted presentations to university students promoting internship opportunities.• Worked with my team to coordinate and run events.• Attended university open days, talking to prospective students and their parents. • Managed a caseload of students interested in and undertaking internships.• Arranged meetings with students to discuss advancement opportunities.