Provided fractional CMO services to fintech and SaaS companies looking to:*Expand into new segments and geographies*Better understand market opportunities *Effectively commercialize and launch new product sets*Accelerate marketing revenue and ROI*Strategically develop brands*Effectively structure marketing teams and develop world-class marketing talent*Enhance digital footprints, including web sites, SEO/SEM, social, ABM and content*Build awareness with focused media and analyst relations*Transform marketing operations*Prepare for capital raises, acquisitions and divestituresClients included Wilshire, Euromoney, B2C2, Macrobond, RIMES, Communo, Mediavax and others.

* Global Head of Marketing for the Financial Services group – a Fortune 500 provider of SaaS, data, analytics, research, regulatory and tax compliance solutions* Built an exceptional global team of marketing professionals across Americas, EMEA and APAC* Led marketing planning and budgeting, advising senior leadership on strategic priorities and KPIs* Quadrupled marketing-driven pipeline in two years through strategic, data-driven marketing * Identified new market opportunities and successfully launched multiple new data, SaaS and PaaS products* Led partner and alliance marketing, opening new channels for ESG, index and distribution businesses* Developed integrated content, digital and event campaigns, successfully raising the profile of new products and key executives* Revamped ABM and customer intelligence programs, improving conversion and retention rates* Revamped SEO, digital engagement and content strategy; improving conversions by 50% and increasing social engagement by 200% YOY * Led acquisition integrations, spearheading functional alignment of marketing resources

Led marketing and communications for Markit (later IHS Markit) in APAC, across all regional markets including China and Japan. Remit included media relations, crisis communications, strategic and product marketing, brand development, and strategic planning. Built regional marketing and communications strategies that supported P&L targets, directly contributing to 30% YOY growth. Member of the global marketing and communications leadership team and regional business leadership team.

Regional marketing lead for the financial products businesses, with a focus on FX, commodities, equities and fixed income, as well as portfolio management solutions. Led development of brand, content, partner marketing, product marketing, lead generation and sales enablement campaigns.

* Provided innovative marketing, communications and business development strategies to clients in a variety of sectors including information technology and financial services, based in Singapore (2009-2011) and Canada (1996-2003)* Clients included Bloomberg, Philips Electronics, Energy Market Company, Getronics Solutions, MDSI, Custom House, Nortel, Progressive Solutions, the Province of British Columbia and City of Vancouver* Closed practice when brought in house by clients in 2003 and 2011

Oversaw public and media relations, crisis communications and issues management in a complex, multi-stakeholder environment.

Led marketing activities at Custom House (later Western Union), an international payments and foreign exchange company, during the company's exponential global expansion. Managed global marketing team, directly contributing to the company's aggressive, year-over-year growth for five consecutive years.