Laura Daly Email and Phone Number

I have 6 years marketing, advertising and inside sales experience. I have set upand operated marketing divisions of both Yahoo! and Microsoft. I haveexperience of being responsible for large budgets and cost centres andfor making my departments profitable. I have a number of yearsmanagement experience as well as having worked with EMEA and Asia/Pacand US markets.During my time at Yahoo! I was responsible for setting up the andrunning customer and content solutions department of Yahoo! SearchMarketing. I was responsible for the looking after a largeportfolio of clients in the Asia/Pac region ranging from large clientslike eBay to the smaller businesses. I have wide experience in bothPPC, SEO, Direct Marketing and Inside Sales. I worked closely withthe MarketingDirector and had decision making authority when it came to the DirectMarketing strategy for Yahoo! I was also responsible for managinglarge budgets and cost centres.While at Microsoft I set up and ran the Microsoft Advertisingdivision for EMEA that was based out of Dublin. I was responsiblefor launching all of the online activity from PPC, SEO, E-MailMarketing, Direct Marketing, etc. I also worked on a number of PRactivities on behalf of Microsoft Advertising. Examples of thisinclude ensuring Microsoft's presence at Search Marketing World(Ireland's Online Marketing Event), AdTech and even Microsoft's own PRevents e.g. AdChamps. I worked with a large remit of both B2B andB2C clients across the region as well as a number of Microsoft'sinternal partners and vendors as Serco, Accenture and Young andRubicam Brands.Specialties: My main skills are that I have strong online marketing and retail experience as wellas having knowledge of PPC, SEO, E-Mail, Direct, etc. I am also verycomfortable using Analytics packages. I have experience working inthe UK, EMEA and Asia/Pac markets and has experience in a number of PRrelated activities. I am very outgoing, articulate andpersonable.