Laura De Benito
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Laura De Benito Email & Phone Number

Head of Marketing Department en Cantera Estudio at Cantera Estudio
Location: Historic Center of Mexico City, Mexico City, Mexico 10 work roles 2 schools
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Current company
Role
Head of Marketing Department en Cantera Estudio
Location
Historic Center of Mexico City, Mexico City, Mexico
Company size

Who is Laura De Benito? Overview

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Quick answer

Laura De Benito is listed as Head of Marketing Department en Cantera Estudio at Cantera Estudio, a with 21 employees, based in Historic Center of Mexico City, Mexico City, Mexico. AeroLeads shows a matched LinkedIn profile for Laura De Benito.

Laura De Benito previously worked as Head of Customer Experience and Brand Strategy at Cantera Estudio and Chief Operating Officer at Dequébuzz. Laura De Benito holds Master'S Degree In Advertising And Pr, Master Degree In Advertising And Pr from Universidad Antonio De Nebrija.

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Email format at Cantera Estudio

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Cantera Estudio

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Profile bio

About Laura De Benito

Specialties: Global/international account managementI am a highly motivated and confident account director with exceptional multi-taskingand organisational skills. I thrive in a fast paced and active environment, utilising mysignature skills of listening and communication. My understanding of people andvarious characteristics allows my work to be punctual, yet delivered to a very highstandard that inevitably brings value to my client and company.

Listed skills include Online Advertising, Spanish, Advertising, Digital Marketing, and 24 others.

Current workplace

Laura De Benito's current company

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Cantera Estudio
Cantera Estudio
Head of Marketing Department en Cantera Estudio
mexico
Employees
21
AeroLeads page
10 roles

Laura De Benito work experience

A career timeline built from the work history available for this profile.

Head Of Customer Experience And Brand Strategy

Current

Ciudad De México, México

Cantera estudio (360 Marketing agency) CDMX, México 2021- currently.Led a team of 15 people focused on brand positioning and digital strategy to enhance customer experience and drive business results. Successfully established new digital business lines by integrating customer insights into the decision-making process. Achievements: Acquired and managed the GBM+ social media account, driving a 25% increase in brand engagement.

Feb 2021 - Present

Chief Operating Officer

Ciudad De México Y Alrededores, México

Responsible for the Mexican agency management and leadership. Direct collaboration with the CEO (based in Spain) to define the strategic plans of the company according to business objectives. Build long term business relationships with agencies, clients & stakeholders.

Feb 2019 - Feb 2021

Global Account Director

México

Responsible for designated enterprise level account supporting the account management leadership needs on a daily basis. Ensure account performance consistently meets or exceeds client expectations at every level. Responsible for the overall customer relationship. Develop growth and customer retention strategies to meet the organization's objective. Measure results through customer satisfaction, financial performance, continued customer partnership and targeted account growth. Key responsabilities:Provide strategic direction to enterprise team to support account development, client expectations, retention and growth of assigned account.Identify key areas for client organic growth, products/services and expansion opportunities and recommend strategies to the customer for improvement, efficiencies and growthComplete ownership of data quality and analysis ensuring report accuracy, timeliness and ongoing report development to meet customer evolving needs.Lead any pre-emptive contract bids, contract renewal, RFP & growth/expansion opportunity discussions.Oversee associated assigned account implementations and expansions, which include meetings technology, new/redeployment of staff, SOP development, team performance metrics, etc.Manage the preparation and implementation of account level strategic business plans including goals and objectives mutually developed with the client.Write and deliver yearly and quarterly account business reviews.Establish plans with Operations Teams to ensure maximized performance in support of goals.Forecast and review financials monthly, quarterly and annually.Support and communicate the organization's vision and strategic direction.Effectively manage and control expenses, setting and monitoring performance to budget, maximizing profitability while minimizing expense, and meeting / exceeding profit & loss targets.

Jun 2017 - Jan 2019

Digital Account Manager

I worked on a team of 12 people providing solid experience in marketing with a customer service approach. Contributing with clear ideas of how digital tools add value to company strategy and performance and contributing to help the business growth through creating and maintaining long-term client relationships.Key responsibilities: Act as the point of contact for clients for digital management mattersBuild strong, long-term client relationships and maintain frequent contactSet digital strategies the assigned customers, considering their specific requirementsSuggest, design and implement digital projects to increase customer ROIAddress client queries effectively and in a timely mannerOptimize web content to increase traffic and improve SEOPresent social media strategies to clientsReport on web performance metricsAnalyze digital campaigns successStay up-to-date with digital technology trends

Mar 2017 - Jun 2017

Global Global Account Manager For Clear- Mullenlowe Singapore

Mullen Lowe Singapore

Singapore

Global Account manager for Clear Shampoo (Unilever)Working in a fast paced environment with a focus on delivering beyond the client’sexpectations through effective creative executions and optimised client servicing.Duties• Ensure delivery, quality, profitability and client satisfaction• Liaise with creatives, designers, web developers and media planners• Deliver clear detailed briefs• Planning of campaigns, research into competitor executions• Effective budget analysis/control• Detailed presentation of creative work to clients• Proposing alternative media/ creative styles• Invoicing/billing• Suggesting new media

Oct 2014 - Sep 2016

Global Ice Cream Coordinator For Cornetto And Fruttare

Global account coordinator for ice cream category.I was the responsible for the correct supervision and global coordination of Cornetto and Fruttare brands.I had to create and maintain a client-agency relationship to be able to develop global and regional campaigns (Europe and America)Duties• Liaise with creatives, designers, web developers and media planners• Deliver clear detailed briefs • Brand coordination and alignment thought the markets• Planning of regional and global campaigns, research into competitor executions• Effective budget analysis/control• Detailed presentation of creative work to clients• Invoicing/billing

Mar 2013 - Sep 2014

Global Account Executive

Madrid (Spain)

Global account executive for Rexona brand (Unilever), Upload film festival and Nomad skateboards.Supervised all regional (Europe) and global ATL adaptations and projects to ensure global consistency. Prepared and presented global status reports to the client.Worked closely with the account manager to develop and monitor the campaigns.Managed the administrative tasks, handling budgets and managing campaign costs.

Nov 2010 - Feb 2013

Account Executive For Mutua Madrileña

Madrid (Spain)

Supported account manager/account director on the day a day activity and acted as a link between client and the agency.Developing and following ATL & BTL campaigns, monitoring the effectiveness of the campaigns.

Jun 2010 - Nov 2010

Account Executive

Dcorporatecom

Madrid Y Alrededores, España

Worked on media relations work for Breitling and Kyocera brands.Writing and distributing releases, contacting with media and responding to media inquiries. Creating a monthly clipping service for each brand and overseeing all planning for news conferences, events and preparing dossiers of information to distribute to the media.

Jul 2008 - May 2009

Account Assistant

Lovader

San Sebastian

Developed and maintained local campaigns and established close relations with local business community in order to fulfil client’s needs more effectively. Promoted agency’s services through conventions, trade shows, public relations, etc.

Jul 2007 - Oct 2007
Team & coworkers

Colleagues at Cantera Estudio

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2 education records

Laura De Benito education

Bachelor'S Degree In Advertising And Pr, Bachelor Degree In Advertising And Pr

In 2007 I studied at Windesheim University in Zwolle (Netherlands) as part of my Erasmus program.

FAQ

Frequently asked questions about Laura De Benito

Quick answers generated from the profile data available on this page.

What company does Laura De Benito work for?

Laura De Benito works for Cantera Estudio.

What is Laura De Benito's role at Cantera Estudio?

Laura De Benito is listed as Head of Marketing Department en Cantera Estudio at Cantera Estudio.

Where is Laura De Benito based?

Laura De Benito is based in Historic Center of Mexico City, Mexico City, Mexico while working with Cantera Estudio.

What companies has Laura De Benito worked for?

Laura De Benito has worked for Cantera Estudio, Dequébuzz, Arista, Nativo Digital //, and Mullen Lowe Singapore.

Who are Laura De Benito's colleagues at Cantera Estudio?

Laura De Benito's colleagues at Cantera Estudio include Jessica Flores, Samuel Alazraki, Mario Reyes, Carolina Rosales, and Mariana Torres Hernández.

How can I contact Laura De Benito?

You can use AeroLeads to view verified contact signals for Laura De Benito at Cantera Estudio, including work email, phone, and LinkedIn data when available.

What schools did Laura De Benito attend?

Laura De Benito holds Master'S Degree In Advertising And Pr, Master Degree In Advertising And Pr from Universidad Antonio De Nebrija.

What skills is Laura De Benito known for?

Laura De Benito is listed with skills including Online Advertising, Spanish, Advertising, Digital Marketing, Social Media Marketing, Creative Strategy, Strategic Planning, and Digital Strategy.

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