Cantera estudio (360 Marketing agency) CDMX, México 2021- currently.Led a team of 15 people focused on brand positioning and digital strategy to enhance customer experience and drive business results. Successfully established new digital business lines by integrating customer insights into the decision-making process. Achievements: Acquired and managed the GBM+ social media account, driving a 25% increase in brand engagement.

Responsible for the Mexican agency management and leadership. Direct collaboration with the CEO (based in Spain) to define the strategic plans of the company according to business objectives. Build long term business relationships with agencies, clients & stakeholders.

Responsible for designated enterprise level account supporting the account management leadership needs on a daily basis. Ensure account performance consistently meets or exceeds client expectations at every level. Responsible for the overall customer relationship. Develop growth and customer retention strategies to meet the organization's objective. Measure results through customer satisfaction, financial performance, continued customer partnership and targeted account growth. Key responsabilities:Provide strategic direction to enterprise team to support account development, client expectations, retention and growth of assigned account.Identify key areas for client organic growth, products/services and expansion opportunities and recommend strategies to the customer for improvement, efficiencies and growthComplete ownership of data quality and analysis ensuring report accuracy, timeliness and ongoing report development to meet customer evolving needs.Lead any pre-emptive contract bids, contract renewal, RFP & growth/expansion opportunity discussions.Oversee associated assigned account implementations and expansions, which include meetings technology, new/redeployment of staff, SOP development, team performance metrics, etc.Manage the preparation and implementation of account level strategic business plans including goals and objectives mutually developed with the client.Write and deliver yearly and quarterly account business reviews.Establish plans with Operations Teams to ensure maximized performance in support of goals.Forecast and review financials monthly, quarterly and annually.Support and communicate the organization's vision and strategic direction.Effectively manage and control expenses, setting and monitoring performance to budget, maximizing profitability while minimizing expense, and meeting / exceeding profit & loss targets.

I worked on a team of 12 people providing solid experience in marketing with a customer service approach. Contributing with clear ideas of how digital tools add value to company strategy and performance and contributing to help the business growth through creating and maintaining long-term client relationships.Key responsibilities: Act as the point of contact for clients for digital management mattersBuild strong, long-term client relationships and maintain frequent contactSet digital strategies the assigned customers, considering their specific requirementsSuggest, design and implement digital projects to increase customer ROIAddress client queries effectively and in a timely mannerOptimize web content to increase traffic and improve SEOPresent social media strategies to clientsReport on web performance metricsAnalyze digital campaigns successStay up-to-date with digital technology trends

Global Account manager for Clear Shampoo (Unilever)Working in a fast paced environment with a focus on delivering beyond the client’sexpectations through effective creative executions and optimised client servicing.Duties• Ensure delivery, quality, profitability and client satisfaction• Liaise with creatives, designers, web developers and media planners• Deliver clear detailed briefs• Planning of campaigns, research into competitor executions• Effective budget analysis/control• Detailed presentation of creative work to clients• Proposing alternative media/ creative styles• Invoicing/billing• Suggesting new media

Global account coordinator for ice cream category.I was the responsible for the correct supervision and global coordination of Cornetto and Fruttare brands.I had to create and maintain a client-agency relationship to be able to develop global and regional campaigns (Europe and America)Duties• Liaise with creatives, designers, web developers and media planners• Deliver clear detailed briefs • Brand coordination and alignment thought the markets• Planning of regional and global campaigns, research into competitor executions• Effective budget analysis/control• Detailed presentation of creative work to clients• Invoicing/billing

Global account executive for Rexona brand (Unilever), Upload film festival and Nomad skateboards.Supervised all regional (Europe) and global ATL adaptations and projects to ensure global consistency. Prepared and presented global status reports to the client.Worked closely with the account manager to develop and monitor the campaigns.Managed the administrative tasks, handling budgets and managing campaign costs.

Supported account manager/account director on the day a day activity and acted as a link between client and the agency.Developing and following ATL & BTL campaigns, monitoring the effectiveness of the campaigns.

Worked on media relations work for Breitling and Kyocera brands.Writing and distributing releases, contacting with media and responding to media inquiries. Creating a monthly clipping service for each brand and overseeing all planning for news conferences, events and preparing dossiers of information to distribute to the media.

Developed and maintained local campaigns and established close relations with local business community in order to fulfil client’s needs more effectively. Promoted agency’s services through conventions, trade shows, public relations, etc.