Laura De Benito Email & Phone Number

Ciudad De México, México

Cantera estudio (360 Marketing agency) CDMX, México 2021- currently.Led a team of 15 people focused on brand positioning and digital strategy to enhance customer experience and drive business results. Successfully established new digital business lines by integrating customer insights into the decision-making process. Achievements: Acquired and managed the.

Ciudad De México Y Alrededores, México

Responsible for the Mexican agency management and leadership. Direct collaboration with the CEO (based in Spain) to define the strategic plans of the company according to business objectives. Build long term business relationships with agencies, clients & stakeholders.

México

Responsible for designated enterprise level account supporting the account management leadership needs on a daily basis. Ensure account performance consistently meets or exceeds client expectations at every level. Responsible for the overall customer relationship. Develop growth and customer retention strategies to meet the organization's objective..

I worked on a team of 12 people providing solid experience in marketing with a customer service approach. Contributing with clear ideas of how digital tools add value to company strategy and performance and contributing to help the business growth through creating and maintaining long-term client relationships.Key responsibilities: Act as the point of.

Singapore

• Global Account manager for Clear Shampoo (Unilever)Working in a fast paced environment with a focus on delivering beyond the client’sexpectations through effective creative executions and optimised client.
• Ensure delivery, quality, profitability and client satisfaction
• Liaise with creatives, designers, web developers and media planners
• Deliver clear detailed briefs
• Planning of campaigns, research into competitor executions
• Effective budget analysis/control

• Global account coordinator for ice cream category.I was the responsible for the correct supervision and global coordination of Cornetto and Fruttare brands.I had to create and maintain a client-agency relationship to.
• Liaise with creatives, designers, web developers and media planners
• Deliver clear detailed briefs
• Brand coordination and alignment thought the markets
• Planning of regional and global campaigns, research into competitor executions
• Effective budget analysis/control

Madrid (SPAIN)

Global account executive for Rexona brand (Unilever), Upload film festival and Nomad skateboards.Supervised all regional (Europe) and global ATL adaptations and projects to ensure global consistency. Prepared and presented global status reports to the client.Worked closely with the account manager to develop and monitor the campaigns.Managed the.

Madrid (SPAIN)

Supported account manager/account director on the day a day activity and acted as a link between client and the agency.Developing and following ATL & BTL campaigns, monitoring the effectiveness of the campaigns.

Madrid Y Alrededores, España

Worked on media relations work for Breitling and Kyocera brands.Writing and distributing releases, contacting with media and responding to media inquiries. Creating a monthly clipping service for each brand and overseeing all planning for news conferences, events and preparing dossiers of information to distribute to the media.

San Sebastian

Developed and maintained local campaigns and established close relations with local business community in order to fulfil client’s needs more effectively. Promoted agency’s services through conventions, trade shows, public relations, etc.

Master'S Degree In Advertising And Pr, Master Degree In Advertising And Pr

Bachelor'S Degree In Advertising And Pr, Bachelor Degree In Advertising And Pr

In 2007 I studied at Windesheim University in Zwolle (Netherlands) as part of my Erasmus program.