Laura De Filippo Email & Phone Number

Rome, It

Responsible for integrating omnichannel marketing into customer acquisition strategies to attract new customers and retain existing ones, providing a consistent brand image across all touchpoints.

Rome, It

Responsible for the traffic and customer acquisition across channels by connecting with customers at different stages of the customer journey, leveraging Bulgari brand to create highly profitable customers globally.

Rome, It

Bedfordshire, England, Gb

Responsible for the digital marketing strategy with a focus on growth and retention through paid media channels. Managed the relationship with media agency for strategy execution.

Columbus, Oh, Us

- Led all paid media channels across the full marketing funnel for Hollister in Europe, as well as SEO and (D)OOH activities. Managed multiple external agencies and oversaw the relationships with external partners (both domestic and abroad).- Tailored the global digital marketing strategy to each European market, striking the balance between remaining globally consistent while also being locally relevant.- Launched for the first time Regional marketing campaigns across the full marketing funnel which resulted in incremental sales across the target consumer demographic.- Consolidated partners and prioritised spend in tactics driving the highest return, leading to an increase in efficiencies which resulted in channels profitability growth.- Led the SEO strategy in order to increase organic traffic and revenue through a localised content strategy for Hollister in the UK, DE & FR. - Promoted new revenue streams for the business by testing new partnerships based on brand affinity.- Supported numerous quick turnaround promotions and brand messaging during lockdown to drive incremental traffic and sales to the website.

Salford, England, Gb

- Responsible for leading the online marketing team and media agency to the delivery of the digital marketing campaigns across Paid Search, Affiliates, Display, Retargeting and Paid Social. - Responsible for new acquisition campaigns across Broadband, Fibre and TV products.- Transformed the digital marketing strategy, moving from a last click approach to an econometric model in order to understand the value of each channel from an attribution point of view. Re-evaluated the budget allocation between upper funnel and lower funnel channels.- Outperformed yearly sales target by developing and executing record sales marketing campaigns in the UK, alongside the Trading and Product teams.- Saved over £2 million YoY by renegotiating the commercial agreements with key partners.- Enhanced consumer experience by improving the B2C online journey by using multiple data sources to form consumer insights that led to deliver data driven and customer-centric solutions.

Salford, England, Gb

- Responsible for creating and executing the affiliate marketing strategy for all acquisition products (Broadband, Fibre and TV) in the UK. Managed external media agencies and partners as well as the Affiliate Network (Awin). - Built the annual marketing calendar with the Marketing & Trading teams, containing the full affiliate activation plan and associated budget.- Led innovative campaigns ideas (partnerships, events, social activation etc.) for each marketing campaign.- Exceeded yearly sales target and boosted market share in a saturated market by strengthening relationships with key partners and by proactively identifying and onboarding new affiliates.- Ideated local PR opportunities to support the launch of new products in the market, which resulted in engaging TV and online press coverage and new partnerships established.- Launched a partnership with a digital gifting platform to reward, retain and acquire new customers.- Identified, negotiated and launched for the first time a remarketing service for email and SMS retargeting campaigns.

Bologna, Bologna, It

I was a Marketing Assistant within the International Department for a Certification Institute, which contributed to the sustainable development of organic farming through audit and certification activity.

I managed a portfolio of clients across various industries, including retailer, fashion and beauty. I improved the ranking of the client sites on search engines by acquiring quality links to gain prominence on strategic keywords.

Executive Master’S Degree: It And Web Marketing, Business Economics

Master'S Degree, Business Economics

Bachelor Of Science (Bs), Economy, Finance And Law For Enterprise Management”