Laura Dicker Email & Phone Number

Canada

Montreal, Quebec, Canada

• Responsible for building the library of partner network collateral, creating and publishing consumer web content and product page content optimization, and writing tailored audience-based sales content.
• Lead copywriter and proofreader of all direct-to-consumer promotional campaigns.
• Write, edit and publish partner and reseller digital assets including email templates, user guides and product booklets, corporate portfolios, brochures and pagers.
• Continuously develop strategies with our dedicated ad agency to increase traffic and conversions on category-specific web pages. Proofed all web copy to ensure careful respect for brand tone and language.
• Monitor, optimize, merchandize and publish new product listings in accordance with seasonal launches, sales goals, audience intention, and new traffic-driving initiatives.
• Created and led the development of landing pages in support of new product line announcements and converting contact forms.

Provide content services (creating copy for social media, emails, press releases, articles, webpages, brochures, as well as proofreading and editing) across a myriad of industries, like food and wine, health and immunizations, and home inspections.

Montreal, Quebec, Canada

• Content writer dedicated primarily to B2B and prospecting communications, focusing on bottom-of-the-funnel articles, guides, and converting email campaigns.
• Wrote, edited and published B2B, marketing-focused digital assets such as articles, events collateral, infographics, guides, social captions and more, distributed through various channels.
• Curated newsletter content to inform HR professionals and organizational leaders of industry trends and events.
• Copyedited and proofread content to ensure tone and voice were consistent with brand guidelines, and material was error-free.
• Ensured content pieces were optimized for SEO keywords to promote organic traffic.

Montreal, Quebec, Canada

• Reconfigure the current website by creating audience-based portals and publishing value-added content. The new configuration is dedicated to financial experts, investors, and advisors.
• Author new value-added content destined for advisors (B2B) and investors. Work in tandem with the Sales team to establish value-added content topics and priorities. Value-added content is defined as generic topics.
• Conduct competitive analysis and industry research for the latest financial trends, seek new inspiration and transform into various content vehicles.
• Create a new suite of Continuing Education credits, associating with financial organizations like IIROC and CSF. Plan the topics and create all presentation content including evaluation portion.
• Create and publish press releases relating to fund information, institutional changes and product announcements.

Montreal, Quebec, Canada

Contributed articles to the Quench website on a range of topics touching primarily on food, drinks and home decor.

Montreal, Canada Area

Accountable for the day-to-day marketing department's deliverables, planning project timelines and assigning tasks to the team in addition to managing a marketing intern program.Manage Jonar's partnership with a digital marketing consulting company and oversee campaign performance on AdWords, Analytics and Capterra.Strategize directory listing ad.

Dorval, Quebec

Responsible for creating tactics and executing social media & email marketing campaigns, event marketing initiatives and CRM campaigns in support of emerging strategies and product launches.Write copy and oversee graphic design direction for Bath & Body Works Canada client emails.Build promotional emails in-house using the Salesforce Content Manager.

Saint-Laurent, Quebec

Managed and coordinated dozens of requests for proposals (RFPs), software demos, and contracts.Contributed to the marketing plan of a new cloud ERP system.Managed the company’s Facebook and Twitter pages.Authored and published articles on best practices and new product features to our newsletter, corporate blog, feature sheets, and case studies.

Saint-Laurent, Quebec

Created customer survey questions to establish new product expectations.Assisted with software upgrade testing: formatted, edited, & published customer documentation to our online library.Created a list of prospects with their appropriate information to relay back to our calling effort.

Bachelor Of Commerce (Bcom), Marketing

Also minored in environmental studies. MarkStrat Competition – Winter 2010; 1st place Computer simulation program demanding the.

Dec (Diplôme D'Études Collégiales), Commerce International Business Major

Made Honour Roll & Dean’s List by graduation.