Bad Cactus is a virtual creative studio founded and led by women. We create content and events that drive business, engage audiences, and build brands and loyalty. -Produced content series for Betterment around their Socially Responsible Investing platform, including direct reponse ads which led to double digit gains in brand awareness and consideration.-Produced the Parkinson’s Foundation Annual Gala, as well as many other national fundraising events, beating fundraising projections by double and triple digits.

Master storyteller and brand marketer, I led and mentored a diverse creative team to develop all content needed to support brands and shows, with influence over video, photography, design, copy, experiential, marketing, social, digital, and live events. I served as creative team lead for all conceptualizing, developing and execution of campaigns, ensuring they were on strategy, on brand, and made noise with our audience. -Led team who oversaw marketing for scripted series including mega-hit Younger, Emily in Paris, American Woman, First Wives Club, The Jim Gaffigan Show, and unscripted series Battle of the Fittest Couples and Wife Swap. -Established and cultivated vital talent relationships, leveraging them for exceptional content that supported the shows and the brand.-Oversaw and directed large-scale shoots to create content that would superserve our fanbase.-Best in class collaboration with social team and across all LOB’s to create content and fan experiences, driving consistent YoY ratings growth and franchise revenue.-Collaborated with musicians like Kelly Clarkson and Hilary Duff to create original music which became the cornerstone of our marketing campaigns, leading to the highest rated premiere for W25-54 in 2019.-Partnered with Integrated Marketing team on co-branded initiatives for tentpole events, in-show integrations, and branded content, with brands like L’Oreal, Maybelline, Macy’s, Geico, Pfizer, and Brita.-Launched the first-ever Facebook Live weekly after-show, Getting Younger, providing 500K+ fans with an interactive experience while bringing visibility to sponsors like Lysol and Geico