Who is Laura Dobson? Overview
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Quick answer
Laura Dobson is listed as Engagement and Lifecycle Lead at The Times, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Laura Dobson.
Laura Dobson previously worked as Engagement and Lifecycle Lead at The Times And Sunday Times and Senior CRM Manager at The Times. Laura Dobson holds Bachelor Of Arts (B.A.), Business Management And Marketing from Nottingham Trent University.
Company email context
Email format at The Times
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The Times
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Profile bio
About Laura Dobson
Laura Dobson is a Engagement and Lifecycle Lead at The Times. Colleagues describe her as "Laura was a great asset to our team throughout our year working together in the performance team at TALA. As well as being a delight to work with, she is highly technically skilled in the CRM and retention field and would be an asset to any team." and "Laura is a hardworking, intelligent, team player who is there to help, support and guide you in any work situation, personal or professional. She made my start at N Brown an absolute delight, making me feel at ease and essentially training me for the role having only been at the company a couple of months herself. It is a absolute pleasure to work with Laura and she would be a valuable asset to any company."
Current workplace
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7 roles
Laura Dobson work experience
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Crm & Retention Manager
- Leading CRM activity across UK and US territories, building the CRM program again from scratch - End to end management of all CRM activity across multiple channels and territories, driving business efficiency through strategic planning and delivering end to end projects to drive customer LTV- Increasing revenue attribution of triggered journeys to drive customer personalisation, leading to average 73% of CRM revenue coming from programmatic marketing campaigns - Implementation of new SMS program across multiple territories to drive customer retention and experience, developing co-marketing opportunities to increase database growth by +1500% in first three months - Identifying patterns in data to drive customer loyalty - implemented a loyalty matrix to reward our top performing customers, leading to a +39% increase in LTV YoY
Jun 2022 - Oct 2023
Crm Manager
Pentland Brands, Forever 21, Lyle & Scott, David Gandy Wellwear - Lead the retail fashion CRM team to deliver CRM strategy and delivery for high profile clients - Maintained collaborative relationships as the vertical lead, navigating both triggered and manual campaigns across multiple territories, introducing a new approach to segmentation to understand customer base and optimisations - Developed data lead and customer centric journeys, keeping customer lifetime value at the centre of strategy to ensure long term value for both client and customer - Identified customer problems and areas for improvement to ensure all touch points are optimised, working with internal and external stakeholders to ensure alignment - Recognised as 'Top 25 Performer in THG for 2021', responsible for leading and planning the CRM strategy for Homebase's Black Friday campaign, generating a +474% revenue increase YoY
Aug 2021 - Jun 2022
Jun 2021 - Aug 2021
Sep 2020 - Jun 2021
Jun 2017 - Sep 2020
1 education record
Laura Dobson education
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Nottingham Trent University
FAQ
Frequently asked questions about Laura Dobson
Quick answers generated from the profile data available on this page.
What company does Laura Dobson work for?
Laura Dobson works for The Times.
What is Laura Dobson's role at The Times?
Laura Dobson is listed as Engagement and Lifecycle Lead at The Times.
Where is Laura Dobson based?
Laura Dobson is based in London, England, United Kingdom while working with The Times.
What companies has Laura Dobson worked for?
Laura Dobson has worked for The Times And Sunday Times, The Times, Tala, Thg, and N Brown Group.
How can I contact Laura Dobson?
You can use AeroLeads to view verified contact signals for Laura Dobson at The Times, including work email, phone, and LinkedIn data when available.
What schools did Laura Dobson attend?
Laura Dobson holds Bachelor Of Arts (B.A.), Business Management And Marketing from Nottingham Trent University.
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