As the Brand & Experience Manager, I am responsible for leading, developing and managing all brand, marketing and experience initiatives, creating an integrated program that enhances reputability and drives sales, business development efficiencies and KPIs. I am passionate about strategizing and implementing a cohesive marketing and experience ecosystem that produces noteworthy, high-impact, revenue-generating results for both Cult Collective and The Gathering, and do so by managing all audience touch-points and overseeing the implementation of the creative direction that drives the way we bring Cult and The Gathering to life.

The Gathering is a Forbes top rated, must attend business summit and a master class for brand leaders looking to reap the benefits of a cult-like adoration. Each year, disruptors from around the globe converge to learn from and celebrate with the fearless leaders behind some of the world's most coveted, cult-like brands.As Audience Experience Advisor, I am responsible for leading, developing and executing all of the summit's brand, marketing and communication initiatives, creating a cohesive content ecosystem that engages our devout followers year-round. I am passionate about facilitating an immersive, inspiring and exhilarating experience that goes far beyond attending an event, and do so by overseeing the creative direction that drives the way we bring The Gathering to life.In addition to acting as the key liaison for all honouree and nominee brands, I'm responsible for further enhancing The Gathering’s reputability through ensuring an exceptional experience for speakers, attendees, volunteers and partners alike.

As the Brand & Experience Manager, I am responsible for leading, developing and managing all brand, marketing and experience initiatives, creating an integrated program that enhances reputability and drives sales, business development efficiencies and KPIs. I am passionate about strategizing and implementing a cohesive marketing and experience ecosystem that produces noteworthy, high-impact, revenue-generating results for both Cult Collective and The Gathering, and do so by managing all audience touch-points and overseeing the implementation of the creative direction that drives the way we bring Cult and The Gathering to life.

Cult Collective is North America's leading marketing engagement agency, helping brands win a sustainable competitive advantage by focusing on proven platforms that drive customer and employee engagement and forge fanatical loyalty.Cult's philosophy is based on traits that enable brands to better connect with customers and ensure maximum potency when trying to deliver your unique brand personality and offering. They are as follows:BE REMARKABLE - Deliver the extraordinary BE INSPIRATIONAL - Inspire from the inside out HAVE PURPOSE - Be driven by a powerful ethos BE RELATABLE - Brands are not real people BE PERVASIVE - Cult brands are everywhere CO-CREATE - Cult brands value customers for their money AND their voicePICK A FIGHT - Target the alienated and separate yourself from the mainstreamCONGREGATE - Encourage fans to assemble and revel in their togethernessCREATE RITES & RITUALS - Lexicons, traditions or symbols to help insiders feel like insidersBUILD TEMPLES - Where followers can gather and partake in an elevated brand experience

This role was a fast-paced, dynamic position which provided strategic support to MNP's national marketing initiatives. Primary responsibilities included facilitating webinars, providing meaningful analysis of digital campaign elements and building key components such as landing pages, broadcast emails, web posts and more. Some day-to-day tasks included: • Managed all project components for digital advertising (display, native, video, search etc).• Used basic HTML while posting updates to company web properties with Sharepoint. • Executed database marketing and email campaigns with various automation tools. • Coordinated schedules for digital content, supporting branding and business campaigns.• Collaborated on the production of digital marketing assets within digital and creative teams• Suggested innovative solutions tailored to the unique needs of various campaigns. • Researched, developed and tested digital marketing assets. • Created digital marketing assets such as landing pages, emails and basic graphics.

During my time at Mount Royal University, I had the opportunity to significantly expand my skillset through a diverse portfolio of marketing and communications projects. I was part of the award-winning committee responsible for launching a new, inclusive MRU Cougars brand across campus. Some of the project elements included current brand analysis, visual identity refresh, video production, campus roll-out and more. The following is an overview of some of my other responsibilities: • Planned, developed and executed department-wide marketing and communication strategies.• Created an effective and user-friendly website using Oracle Content Management.• Used Google Analytics to drive digital strategy and continuously enhance the online experience. • Developed creative, engaging and relevant stories which fostered a connected community. • Researched new trends and communication strategies to positively influence behaviour.• Assessed the effectiveness and utilization of communication resources. • Collaborated to build awareness about programs and maximize student engagement.• Created a strong online presence through engaging social media content. • Leveraged project management software to ensure effective and timely workflows.• Developed a work culture that attracted and retained a talented team.• Reinforced the success of the organization through leading, motivating, mentoring and inspiring.• Maintained consistent customer communication through strategic subscription list emails. • Adhered to institutional and departmental brand and communication standards. • Planned and executed event-specific marketing and social media strategies. • Managed all production components of Rec's online and print publication (example below).

• Developed, implemented, managed and evaluated departmental social media strategies• Launched a Twitter and Instagram account gaining more than 1100 followers in the first year• Identified and engaged with key influencers to promote brand awareness• Increased event registrations through a strategic social media campaigns • Established relationships on campus to integrate social initiatives at a university level • Produced consistently error-free content for all social media platforms• Assisted with extensive website planning as part of a university-wide website redesign • Strategized the online communication of Recreation’s new online registration system • Researched regularly to keep up-to-date with industry trends and standards• Worked with multiple departments to develop engaging and relevant social media content• Created a comprehensive schedule detailing daily posts for each social media platform• Interpreted analytical data to provide meaningful feedback and make changes as necessary

• Developed writing and editing skills assisting with print and online publication production• Created, implemented and evaluated marketing campaigns for various program areas• Demonstrated exceptional editing skills in online and print publication production • Produced web content and updated website regularly using Oracle Content Management• Improved customer communication with consistent messaging across multiple platforms• Researched, purchased and managed promotional items aligned with Recreation’s goals• Promoted employee growth by sitting on the employee development committee• Re-prioritized tasks regularly to accommodate competing deadlines• Researched audiences to better understand how to reach and motivate key stakeholders• Participated in creative brainstorming sessions to conceptualize marketing campaigns

• Assisted in building an online presence for clients through social media• Researched industries, competitors and audiences• Brainstormed long-term social media strategies promoting growth and opportunity• Gained business opportunities by creating awareness about the services offered by the clients• Created weekly content that was meaningful and relevant to identified audiences