Laura Winter Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

Calgary, Alberta, Canada

As the Brand & Experience Manager, I am responsible for leading, developing and managing all brand, marketing and experience initiatives, creating an integrated program that enhances reputability and drives sales, business development efficiencies and KPIs. I am passionate about strategizing and implementing a cohesive marketing and experience ecosystem.

Calgary, Alberta, Canada

The Gathering is a Forbes top rated, must attend business summit and a master class for brand leaders looking to reap the benefits of a cult-like adoration. Each year, disruptors from around the globe converge to learn from and celebrate with the fearless leaders behind some of the world's most coveted, cult-like brands.As Audience Experience Advisor, I am.

Calgary, Alberta, Canada

As the Brand & Experience Manager, I am responsible for leading, developing and managing all brand, marketing and experience initiatives, creating an integrated program that enhances reputability and drives sales, business development efficiencies and KPIs. I am passionate about strategizing and implementing a cohesive marketing and experience ecosystem.

Calgary, Alberta, Canada

Calgary, Canada Area

Cult Collective is North America's leading marketing engagement agency, helping brands win a sustainable competitive advantage by focusing on proven platforms that drive customer and employee engagement and forge fanatical loyalty.Cult's philosophy is based on traits that enable brands to better connect with customers and ensure maximum potency when trying.

Calgary, Alberta, Canada

• This role was a fast-paced, dynamic position which provided strategic support to MNP's national marketing initiatives. Primary responsibilities included facilitating webinars, providing meaningful analysis of digital.
• Managed all project components for digital advertising (display, native, video, search etc).
• Used basic HTML while posting updates to company web properties with Sharepoint.
• Executed database marketing and email campaigns with various automation tools.
• Coordinated schedules for digital content, supporting branding and business campaigns.
• Collaborated on the production of digital marketing assets within digital and creative teams

Calgary, Canada Area

• During my time at Mount Royal University, I had the opportunity to significantly expand my skillset through a diverse portfolio of marketing and communications projects. I was part of the award-winning committee.
• Planned, developed and executed department-wide marketing and communication strategies.
• Created an effective and user-friendly website using Oracle Content Management.
• Used Google Analytics to drive digital strategy and continuously enhance the online experience.
• Developed creative, engaging and relevant stories which fostered a connected community.
• Researched new trends and communication strategies to positively influence behaviour.

• Developed, implemented, managed and evaluated departmental social media strategies
• Launched a Twitter and Instagram account gaining more than 1100 followers in the first year
• Identified and engaged with key influencers to promote brand awareness
• Increased event registrations through a strategic social media campaigns
• Established relationships on campus to integrate social initiatives at a university level
• Produced consistently error-free content for all social media platforms

Mount Royal University Recreation

• Developed writing and editing skills assisting with print and online publication production
• Created, implemented and evaluated marketing campaigns for various program areas
• Demonstrated exceptional editing skills in online and print publication production
• Produced web content and updated website regularly using Oracle Content Management
• Improved customer communication with consistent messaging across multiple platforms
• Researched, purchased and managed promotional items aligned with Recreation’s goals

Calgary, AB

• Assisted in building an online presence for clients through social media
• Researched industries, competitors and audiences
• Brainstormed long-term social media strategies promoting growth and opportunity
• Gained business opportunities by creating awareness about the services offered by the clients
• Created weekly content that was meaningful and relevant to identified audiences

Bachelor’S Degree, Communications – Public Relations, 3.50 / 4.00

A challenging curriculum focused both on theory and practical experience requires you to go beyond the classroom to work in a PR setting..

Certificate, Digital Analytics, Honours (95%)

The Digital Analytics course is built on a strategic marketing planning foundation by demonstrating a goals-and-objectives-based approach..