Provided focused expertise and resources to product management through varied projects: Defined analytics requirements through stakeholder interviews, gap analysis, and sandbox testing. Recommended Google Analytics with Google Tag Manager as the solution. Advised product managers and developer on configurations, definitions, processes, and training for roll-out.Managed alpha (2 rounds) and beta testing (1 round). Advised product managers on best practices. Created plans, schedules, test cases, feedback mechanisms, and communications for customers and internal stakeholders. Analyzed, categorized, and summarized feedback to provide data-driven recommendations to product managers and internal stakeholders for product and testing improvements.Edited copy for marketing collateral and user manuals (quick-start and user guide).

Provided focused expertise and resources to product management, marketing campaign managers, marketing operations, and channel sales teams through six projects. Contract ended when reached the 16-month contractor retention limit. Defined business needs for funnel and marketing activity trend reports based on marketing manager interviews. Performed gap analysis on existing reports. Designed user-friendly Tableau interfaces for marketers and reports for sales and marketing leadership to track KPIs, inform campaign strategy, and reveal lead management challenges. Trained marketers on report interpretation and tool usage.Collaborated across marketing, sales, IT, and business intelligence teams to document the end-to-end lead management process for the company and ensure all stakeholders understood. Implemented change management to ensure stakeholder approval and documentation of changes.Acted as project manager for marketing operations and a new marketing team. Tracked and drove closure of open questions, issues, and projects across technical and business teams.Managed a pilot program that passed leads to a channel partner, collaborating within VMware (sales and marketing) and the partner. Defined objectives, workflow, SLAs, tool changes, training, and KPIs.Designed and created a Sharepoint intranet site to guide marketers through the budget process. Provided strategic to tactical recommendations for revitalizing an online community based on user behavior analysis, stakeholder and customer interviews, and best practices.

Stepped out of technology roles temporarily to establish personal investments (vacation rental, farmland conservation, and remodeling of primary and rental homes). Manage farmland and rental ongoing.

Hired into Good Technology in June 2013 which was acquired by BlackBerry in Nov 2015.Senior Online Experience Strategist Raised awareness of the company’s fragmented online experience with executives, providing data-driven analysis to gain buy-in for change. Managed cross-functional teams to define a new trial, ecommerce, and portal strategy. Resulted in decreased support costs, higher conversion of trials to sales, and increased customer satisfaction once implemented. Managed the creation of a roles-based portal for admin, end users, developers, and ISVs. Worked with target audiences and cross-functional teams to define user and business needs. Drove new design and implemented with engineering, IT, and agencies, integrating with Salesforce, NOC, and cloud products. Measured KPIs and analyzed behavior using Google Analytics, Salesforce, and proprietary reporting.Senior Community Marketing ManagerDefined the company’s online community strategy and KPIs. Collaborated with cross-functional teams (product, sales, marketing, support) to integrate community usage into strategies and gain buy-in.Recruited and trained 75+ cross-functional and 10 customer experts to reliably engage in the community. Created and managed the moderation process. Drove escalations to execs for resolution.Pioneered “virtual experiences” with simulated live product launch webcasts and trade show product demo videos by product managers and executives. 14K registrants, 9K viewers, and 1K posts annually.Measured and analyzed traffic and engagement using the Jive community platform and Google Analytics to inform strategy, online experience, and content improvements.-- 75% YoY increase in private admin community membership for the last 2 years (18K+)-- 97% response to questions posted in the communityEarned $250K budget increase. Negotiated community platform licensing alongside CIO to save $261K. Earned awards for improving customer experience and engagement.

Defined the strategy and managed the Cisco Collaboration Facebook, Twitter, LinkedIn, and YouTube accounts to promote Cisco Collaboration solutions through amplification and engagement.-- Worked with cross-functional teams to message product updates, analyst and media coverage, events, offers, etc. for posting. Used Hootsuite to manage across channels more efficiently. -- Integrated with every marketing campaign, driving to landing pages. Live tweeted at conferences. Ran a contest to drive participation across channels and the Cisco Collaboration Community. -- Drove awareness and contact acquisition through paid Facebook, Twitter, and LinkedIn ads and sponsored links, driving to campaign pages. Refined messaging, audience segmentation, and spend based on analysis of impressions, reach, CPC, CPM, CTR, contact acquisition, and more.-- Analyzed performance using platform analytics and Hootsuite, refining strategy and tactics based on insights. Tracked KPIs per marketing campaign and monthly per channel. Participated in social media monitoring and listening with an agency reporting sentiment (Cisco and competitors) and identifying engagement opportunities beyond Cisco channels using Radian6.Created and managed the Cisco Collaboration Community to generate awareness for offerings, collect product input, and empower admin and users to share best practices. 17K unique visitors, 191K views, and 500+ posts per month on average. Earned a $500K budget based on proven value. Drove awareness and participation in the newly launched community. Created and drove promotion plan, including email, web, organic and paid social media (Facebook, Twitter, LinkedIn), and paid ads on industry sites and search engines. Integrated into Cisco.com and Cisco Communities.Developed strategy and managed the Cisco Collaboration blogging program, focusing on thought leadership. 9K unique visitors and 15K page views per month. 100% YoY increase.Earned awards for marketing excellence.

See Cisco position for roles/responsibilities. Hired directly by Cisco as a contractor (contract managed through the Camp Creative agency).

Partnered with cross-functional teams to regularly update Brocade.com, partner portal, and sales intranet to support business objectives and customer needs. Tracked KPIs and analyzed behavior using Omniture.Created online “Register with Brocade” and “SAN Info Center” for contact acquisition and thought leadership. Worked cross-functionally to create content and integrate into touchpoints. Measured KPIs and analyzed audience response using Omniture and Salesforce, refining content, flow, and data collection.Business owner for rebuilding the company’s web presence (new design and technology platform). Partnered with customers, partners, internal organizations, and agencies to define and implement business requirements, design, and processes for a new Brocade.com and personalized portal. Defined requirements to aggregate data across platforms and generate reports via Business Objects per portal registrant, including login activity, key downloads, engagement, and more to help inform strategy.Earned Excellence Awards and the prestigious CEO Pillar Award (top 20%).

Started career as a software engineer. Moved to event, collateral, and web marketing roles. In last role, managed a design and development services team that updated content and enhanced functionality on the IBM storage website, partner portal, and sales intranet.