Laura Sheridan, Ba, Pgcert Pr Email & Phone Number

Mississauga, Ontario, Canada

Ontario, Canada

Canada

Toronto, Canada Area

• Oversee execution and project planning for annual marketing objectives, branding, internaland external communications.• Manage a variety of customer-facing projects for retail, healthcare, finance, energy and not-for-profitverticals.• Work directly with clients for customer-based pitches for Fortune 500 companies; managingproject plans, execution and creative studio resources.

Mississauga

● Define integrated marketing and communications objectives and annual budget● Work with C-Level partners to streamline marketing plans and define annual sales targets● Manage lead generation across all Sales teams ● Work closely with Sales teams to measure ROI, KPI and marketing objectives● Manage marketing team members across Canada

Mississauga

● Prepare and execute communications plan and annual marketing budget ● Create and design marketing materials, media kits, product information, abstracts, etc. ● Edit and copyright all engineering and architectural documents for various audiences ● Pitch stories and arrange advertising with various mediums ● Input measurement strategies and benchmarks ● Social Media management, including a 36,000+ Pinterest audience● Internal and external communications to various audiences including North American representatives, European partners in Belgium, England, Spain and Germany.

Mississauga

●Award submissions resulting in the Consulting- Specifying Engineer Product of the Year Award nomination for Engineered Assemblies' first product. ●Support for the National Sales team; fulfilling sample requests, arranging regional tradeshows, sales and marketing supplies, etc. ●Creating a products & services binder to support national branding strategy. ●Daily media monitoring to create benchmarks and offer strategic assistance. ●Writing abstracts and product descriptors for new and established products. ●Creative assistance for product launches and extended marketing campaigns.

299 Queen St. W.

●Media relations for the CTV Upfront 2011 and the Much Music Video Awards 2011.●Media campaigns for network series’ Dan for Mayor, Hiccups, Fanboy Confessional, Picnicface, Doctor Who, Innerspace, etc. ●Prepare daily media reports on The Comedy Network, Comedy Gold and SPACE. ●Draft alerts, press releases, biographies, talent rolodexes, episodic synopses, etc. ●Update the bellmediapr.com website with photos, press releases, synopses, etc.●Source materials for media kits and events.

Toronto, Canada Area

Involved in various public relations events including Wipeout Canada series launch. Executed branding and event objectives.

Toronto, Canada Area

●Developed working relationship with client: Humber Students Federation, Humber College and succeeded expectations; establishing an annual event.●Managed 38 people through talent recruitment, event promotion, décor design and event execution●The Lakeshow managed a budget of $3,500 and booked notable comedian Debra DiGiovanni●Social media included a successful promotional campaign including a Flash Mob receiving 2,400+ hits on YouTube and trending on Twitter.●Voted to be Executive Vice Chair of event by classmates

Streetsville

●Managing a staff of 12+ employees. ●Responsible for all cash outs, balances and banking.●Driving sales through featured nights and events; including live entertainment. ●Ensuring customer satisfaction and quality control. ●Managing beer and liquor orders.

Mississauga

●Book appointments/showings, relay messages to 126+ representatives.●Prepare MLS and legal documents.●Key Holder.

Mississauga,

Delivered newspapers on time to my suburban district. As a newspaper delivery person I would sort all advertising materials into the newspaper, deliver to the Toronto Star subscribers and collect money on a monthly basis. Learning hard work through delivery and collections; my interest in business stems from a young age.

Honours Bachelor Of Arts, Major: English; Double Minor: Theatre And Women & Gender Studies

Post Graduate, Public Relations

Activities and Societies: Executive Vice Chair of the Lakeshow; a student event celebrating art and collaboration at Humber.

Education record

Activities and Societies: The Mount Carmel Society Law TeamThe Mount Carmel Society Law Team requirements included a teacher reference.

Education record