Laura Duponchel Email & Phone Number

Reims, Grand Est, France

Elevating client experience through Brand Home transformationBrand Home transformation- Steering of Brand Home transformation projects- Consumer experience: restructuring of consumer journeys, leveraging consumer life-time value- Steering of transversal projects: sound design, staff clothing, ...- Annual animation / communication plan: design and implementation of the annual animation plan of the Brand Home, connected to main milestones of the House. Key contributor in the design of global brand consumer experiencesBrand Home institutional & external relationsCreation, development or evolution of the Maison's institutional communication tools in coordination with the Marketing and Communication departments, according to the needs of the activity.Organization and participation in specialized fairs in coordination with internal departments.Follow-up of the Maison's sponsorships and partnerships in the region, in support of the Hospitality Manager.

Région De Reims, France

Brand Home eventsDevelopment, coordination and implementation of special event programs on the Reims site (HNWI, trade, VIPs, cousu-mains...) in line with Maison global programs (Journées Particulières, 300-years countdown, end-of-year program); privileged interlocutor of the Maison departments for these events (definition of the challenges, design of the format and management of the event).Brand Home institutional & external relationsCreation, development or evolution of the Maison's institutional communication tools in coordination with the Marketing and Communication departments, according to the needs of the activity.Organization and participation in specialized fairs in coordination with internal departments.Follow-up of the Maison's sponsorships and partnerships in the region, in support of the Hospitality Manager.

Région De Paris, France

Objective: strengthen the LVMH group's culture accross the six business sectors and 70 Houses through the implementation of an internal communications strategy sustained by tools dedicated to specific audiences. DIGITAL- launch and piloting of a digital communications tool for the top management- management of the groupwide intranet (33,000 users) EVENTS - organization of all internal events at Group level- co-organization of events with corporate departments- animation of an international network of Internal Communications Officers.PRINT- LVMHeyes - Internal magazine dedicated to the strategy of LVMH and its brands: piloting of the agency, coordination with the Informations team, management of feedbacks, monitoring of the production and management of the validating circuits (24,000 Managers)TRANSVERSAL PROJECTS- Cultural & change management, digital transformation, intrapreneurship programesOn a daily basis- provide advice and support on communications plans to all HQ departments- work closely with the agencies in charge of the communications projects- respond to requests from the brands on communications material (visual identity, publishing of articles on the Intranet etc.).

Sciences Po Lyon

Defined the communication strategy of the association, implemented the communication plan, researched partnerships. Ran events. Drafted internal and external communications media.

Région De Lyon, France

Région De Reims, France

Drew up an internal communication campaign, drafted an internal document on unions, translated and ran an internal audit company document.

Région De Reims, France

Master Communication Des Entreprises Et Organisations Internationales, Communication, Général

Communication

Master'S Degree, Sciences Politiques

Iep 3Ème Année, Politics, History And International Relations

Bac Es Oib

Baccalauréat ES option international anglais