Helping independent surgeons, surgical coordinators, and surgical practice administrators get the most out of orchestrating surgeries.

Management consulting practice built through professional relationships and a strong industry reputation. Current projects include: - Marketing Strategy & Foundations- Partner Channel Demand Generation- Fleet Management App Development

Led the strategic roadmap development in a cross-functional role reporting directly to the CEO. Role including marketing, sales, alliances, and product management- Developed a strategy to increase the lifetime value (LTV) and reduce the cost of customer acquisition (CAC) by introducing a loyalty program.- Implemented plan to streamline partner onboarding and ROI, resulting in significant growth in upmarket segments. Included developing market-specific offerings, such as mining & redesigning Order-to-Cash processes for Microsoft Dynamics. - Collaborated with the product development team to develop a “freemium service” offering and a multi-step plan to ease the internal transition to product-led growth.

Led the establishment of a US market presence, including managing all aspects of Mavim's business development in the US Market, and reporting directly to the CEO. Developed and implemented strategic growth plans based on in-depth market analysis. - Implemented full path attribution process (breakdown and tease apart acquisition efforts across the entire marketing – sales funnel), resulting in 5x growth in Return on Investment (ROI) on marketing spend in the first two years. ROI grew from 1.8 to 10 ROI. - Built the first US-based team of professionals of 9 team members, including a cross-functional team of marketers, sales, and value engineers (technical sales). - Established first physical location and associated business processes. Developed and implemented plan for onboarding new team members in collaboration with the Dutch organization. - Led drive to introduce partner sales kit, which established a process by which partners could create, market, and sell their own IP with support of our guidelines and best practices. Minimized time and resources used by our organization and created market advantage by giving partners the autonomy they desired. - Created Revenue Attribution modeling tools to measure marketing activity in terms of revenue growth. ROI grew from 1.8 to 10 ROI. - Developed Customer Relationship Management (CRM) strategies enabling Mavim to win Gartner's Peer Insight Customer Choice Award, including an extensive effort to drive customer reviews. The award recognizes vendors and products that are highly rated by their customers. Data collected represents a top-level synthesis of vendor software products most valued by IT Enterprise professionals. - Built robust relationships within the company, especially with counterparts in sales, alliances, and product – perceived to be a trusted resource and ally.

- Leveraged cultural understanding and Dutch language skills in a new role by building strong working relationships with all team members. - Led, trained, and guided teams of between 7+ to 15+ members to streamline marketing operations in accordance with the principles of Business Agile, resulting in increased on-time deliverables by 40% and increased transparency for all in the organization. Transition to Business Agile also established good norms once we transitioned to fully remote working. - Kept analysts up to date on the latest achievements both commercially and in terms of product development. Positioned company to be mentioned in 50+ Gartner documents, including averaging ~10 analyst phone mentions per quarter, significantly more than companies of <$250M in revenue. (Also, Gartner seat holder). - Established the first measurement of Total Customer Lifetime Value and Cost of Customer Acquisition, leading to the implementation of a plan to Increase the total customer lifetime value and reduce the cost of customer acquisition by improving sales enablement. - Led talent management activities including recruiting, performance management, training & development.

- Developed a B2B initial international marketing strategy to reach English-speaking countries to support the company’s international expansion. - Executed multi-layer campaigns including in-person (event-based) and online contact with the target audience. - Developed strong skills in Lead Generation, Campaign Planning and Execution, Search Engine Advertising (SEA), Search Engine Optimization (SEO), CRM, Email Marketing, Content Marketing, Social Media Marketing, Event Marketing, Brand Management, Google Analytics, Adobe Creative Suite.- Collaborated with a team of seasoned marketing professionals focused on the Dutch (domestic) market.

- Increased organic traffic to the .com website by continually creating relevant explanatory and technical content. Views per month grew from 40 to 12K. - Created a brand voice on the international stage with the end goal of furthering expansion in the international market. Enhanced Digital Marketing. - Optimized web page content for conversion into marketing qualified leads, building the first funnel of 100+ Marketing Qualified Leads (MQLs) in the first six months.

Provided supplemental instruction to students of Political Science 101 under the supervision of Dr. William Shapiro. Responsibilities included conducting weekly tutorial sessions, attending Political Science 101 classes in order to provide additional help and teaching instruction, and communicating with Dr. Shapiro on the best way to address student needs.