Laura Bond Email & Phone Number

Chattanooga, TN, US

Chattanooga, Tennessee, United States

• As the Social Media Director at UTC, I lead the development and execution of our comprehensive social media strategy. My responsibilities include:
• Crafting and managing high-impact social media campaigns to drive brand awareness, engagement, and growth.
• Analyzing social media metrics to measure the effectiveness of campaigns and strategies, providing actionable insights.
• Overseeing the creation of compelling content across various platforms, including Facebook, Twitter, LinkedIn, Instagram, and emerging channels.
• Collaborating with cross-functional teams to ensure cohesive messaging and brand consistency.
• Staying up-to-date with the latest social media trends and best practices to continually enhance our digital presence.

Chattanooga, Tennessee Area

• Implement undergraduate enrollment marketing campaigns that drive leads, applications, conversion, engagement, and retention
• Lead the strategic and creative direction of the Undergraduate Admissions social media channels
• Supervise a team of student employees. Provide oversight, training, mentoring, and professional development opportunities

Chattanooga, Tennessee Area

• Created content for print, web, email, video, and social that promoted and reinforced the university's vision, mission, goals, and achievements.
• Managed marketing projects for clients from creation to completion. Built relationships, developed strategies, and ensured deliverables and key deadlines were met
• Handled university-wide crisis communications by partnering with campus emergency personnel to craft timely, transparent messaging to the university's various diverse stakeholders

Chattanooga, Tennessee Area

• Directed the corporate health and wellness blog. Supervised a team of remote editors and contributors, maintained the editorial calendar, and tracked and optimized content.
• Oversaw the development, management, and measurement of the corporate social media channels
• Developed content for websites, email campaigns, online advertising, and mobile apps

Chattanooga, Tennessee Area

• Founded the university's flagship social media presence. Solely in charge of all marketing strategies, daily content creation, monitoring, and community management of 6+ channels
• Analyzed performance of social strategies and ad campaigns and provided reports to campus leadership and other stakeholders
• Trained campus offices and departments on effective social media strategies and best practices through workshops and one-on-one training and support.

Chattanooga, Tennessee Area

Managed several sections of introductory college writing courses. Planned lessons, created assignments, delivered lectures, facilitated discussions, and provided feedback for 100+ students per semester.

Chattanooga, Tennessee Area

Assisted university faculty and staff members in applying for grants by identifying opportunities, conducting research, editing proposals, and managing deadlines.

Chattanooga, Tennessee Area

Wrote copy for web pages, affiliate marketing campaigns, banner advertisements, and email promotions for clients in the technology and financial services industries.

Chattanooga, Tennessee Area

Researched, interviewed, and wrote feature stories for the chamber’s quarterly magazine, wrote and copyedited press releases, and assisted in planning and managing of public events.

Bachelor'S Degree, Communication, Sociology, 3.6 Gpa

Activities and Societies: Student Newspaper 2004-2007, Teaching Assistant for Sociology of the Family class for Fall 2007, Girls Inc..

Master’S Degree, English, Rhetoric And Writing, 4.0 Gpa

Activities and Societies: Sigma Tau Delta Honor Society, Social Events and Community Involvement Committee for the Graduate Student.