Lead development and implementation of global integrated marketing programs that reinforce our brand positioning, deliver qualified leads, and fuel growth for a $370M business.

Managed marketing and business strategies for $145M patient warming consumables business in the fast-paced and highly scrutinized U.S. market—its largest, most penetrated market globally.

Led positioning, brand strategy and brand activation efforts for a $1.6B division, including supervising a team of 3 FTEs responsible for managing $1.5M of marketing spend and day-to-day operations of 3 functions: large-scale events, packaging and graphic design.

Drive maximum business growth by providing strategic leadership, analytical thinking, and strong project management to brand and marketing initiatives spanning 3M’s 5 business groups, 25+ divisions, and the global marketing excellence organization.

Built and managed relationships with senior leaders and key partners while navigating the complex organizational structure within the school, university, hospital, physician practice group and foundation.• Developed and drove internal communications strategy for school in collaboration with Assistant Vice President for Public Affairs to ensure effective two-way communication between senior leadership and employees and students.• Re-launched monthly e-newsletter for more than 7,000 diverse audience members; increased unique opens by 11.5% and unique clickthroughs by 200%. Managed gathering, writing and editing of content. Collaborated with technical team to ensure timely distribution.• Selected as school liaison to work on cross-functional project teams with media relations, community relations, public affairs, new media and web colleagues to develop and execute audience-specific communication strategies.• Collaborated with public affairs team on legislative efforts. Researched and compiled data for issue advocacy.• Wrote official communications on behalf of senior leader including e-mails, key messages for speaking appearances and remarks for school’s monthly e-newsletter.

Consulted with internal clients across one of the nation’s most complex AHCs, a $1.2B enterprise comprised of 6 professional health schools and 25+ units, regarding marketing communications strategy including message development, media and outreach strategy, and media advocacy training for spokespeople. • Established, grew and managed relationships with leaders.• Enhanced the overall reputation of the organization through collaboration with internal and external stakeholders to identify storytelling opportunities that promoted and expanded the reach of our message. • Developed relationships with key health media contacts and publicized University research, programs and initiatives through targeted media campaigns to earn local and national media coverage.• Managed daily e-mail distributed to 400+ subscribers summarizing news stories covering organization’s people and programs. Gathered and summarized relevant content; wrote, edited and distributed e-mail.• Developed print and electronic marketing communications content to promote our reputation.