Laura Castilla Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

Hong Kong, |, Hk

• Developed and executed content strategy across platforms focused on engagement, awareness, and new customer acquisition• Identified key content pillars for Peninsula guests and built out omnichannel programs to prospect and engage• Connected content strategy to omnichannel strategy and managed implementation across all touchpoints and channels including direct, wholesale, print, digital, performance marketing and social media• Oversaw and curated social content including influencer strategy, calendar, and listening tools to drive audience growth and engagement• Built out and implemented quarterly initiatives to support business needs and drive revenue across Rooms, Food & Beverage, and Spa/Wellness categories• Managed partner agencies overseeing performance marketing channels and developed e-commerce strategies to supplement local tactics to meet guest direct revenue budgets• Led the development and implementation of global online tactical campaigns, campaign management, social, email, and website and the establishment of new channels that were potential group revenue streams• Evaluated, established, and built lasting brand partnerships, with a focus on arts and culture, to enhance The Peninsula’s brand relevancy

Atlanta, Ga, Us

• Led and executed all new product innovation launches across 10+ e-commerce sites, including messaging, photography, and SEO • Served as brand steward by ensuring compliance with and integration of brand positioning and brand standards into Ecommerce content execution in partnership with cross-functional teams and key stakeholders • Ensured proper use of messaging framework and call-to-action strategy for Ecommerce marketing vehicles (emails, banner ads, SEM copy, landing pages, brand pages, etc.)• Implemented content governance workflows and approvals in local markets as well as globally across the enterprise

New York, Ny, Us

• Developed and owned rollout of international marketing and ecommerce initiatives including localized sites and iOS app innovation• Responsible for business project roadmap and leading cross-functional teams to desired outcome set forth by senior management• Planned and oversaw complete execution of all out-of-home media, including budget and creative management• Collaborated with Stylist team to maximize sales through strategic customer outreach, including the development of private appointment programming as well as planning the launch of our new physical retail space

New York, Ny, Us

• Implemented new cross-functional processes to increase efficiency within the Marketing team and across the company • Developed and led cross-channel customer marketing programs to drive customer acquisition and awareness as well as improvements in retention and lifetime value of high-potential customers• Collaborated across business functions to ensure strategic projects are delivered on time and under budget

New York, Us

• Managed an average of 20 large-scale initiatives for 3 brands across 10 wholesale e-commerce sites each season• Selected by senior management to lead team’s restructure as part of the company’s current overall reorganization• Responsible for the negotiation and strategic execution of marketing across all brands with largest account partner, driving the majority of annual wholesale e-commerce business

New York, Us

• Recruited and trained a team of 3 dedicated direct-reports to help support the execution of more than 70 large-scale projects across all partner sites• Spearheaded the most interactive and technologically complex Holiday gift guide execution on Macys.com, exceeding total RL sales from the prior year by 48.3%• Led analysis of all campaign metrics to optimize future projects, such as shoppable video and interactive content• Conducted competitive benchmarking to evaluate new opportunities such as digital display and social media• Partnered with wholesale accounts to maximize brand exposure and support seasonal marketing campaigns• Led analysis of all campaign metrics to optimize future projects• Conducted competitive benchmarking and evaluate new opportunities on wholesale ecommerce sites

New York, Us

• Partnered with internal creative teams to ensure that deliverables supported business priorities across 5 brands• Executed 6 innovative projects, some of which were “firsts” for an apparel brand in the wholesale online space• Tracked all project details including imagery needs, creative approvals, and live dates • Maintained accurate marketing schedule and thorough archive of all projects

New York, Us

• Drafted press pitch to regional publications for RL men’s, women’s, and children’s brands • Secured over 25 prominent print and online placements for the upcoming fall season• Arranged looks featured in print and online publications and closely tracked incoming/outgoing samples • Monitored and archived all secured placements, even after internship had formally ended

New York, Ny, Us

• Worked directly with Market Editor to identify trends and editorial content for the upcoming September issue

• Examined incoming objects and assisted with conservation efforts• Scanned artifact graphics to be published in scholarly journals and included in inventory database

New York, Ny, Us

Lead Volunteer of Pet Therapy Program within Occupational Therapy · Trained pets to behave in hospital environments · Visited with hospital patients to aid the physical rehabilitation process

Us

• Contributed to the writing and bibliography of exhibition proposal • Secured 10 rare objects from institutes across the country to be included in the exhibition• Upgraded entire inventory database from print to digital

• Studied incoming objects from excavation and helped with conservation efforts• Scanned artifact graphics to be published in scholarly journals and included in inventory database

Bachelor Of Arts, Sociology

Education record