Laura Engin, Mba Email & Phone Number

Rochester, Ny, Us

Rochester, Ny, Us

Rochester, New York

Lead marketing efforts in small to mid-sized organizations by assessing individual marketing needs, providing a strategic plan, and meeting the defined parameters of the project. A sample of projects include:• Established the online presence of a local artist by creating an ecommerce website, implementing SEO, Google Analytics, paid ads, and social media channels in order to grow brand awareness. • Created a full digital marketing analysis for a non-profit organization based on the review of their Google Analytics, customer relationship management (CRM) system, paid ad and social media metrics, and SEO. Developed a multi-channel marketing strategy to grow donations and grant submissions. • Implemented a food truck’s digital presence with over 50 weekly posts across three social media platforms and a weekly newsletter to community connections and increasing brand awareness.• Project manager for the launch of a financial firm’s Educational Series webinar by establishing the webinar’s brand identity, implementing pre- and post-event communications, and provided a post-event analysis.

Manchester, New Hampshire

• Teach graduate level marketing and social media classes. Regular course assignments include: Digital Story Telling and Brand, and Social Media Marketing.• Subject Matter Expert – Developed online social media course based on my industry knowledge while adhering to the school’s outcomes and requirements. Course completed: COMM311 Social Media Strategy

Portland, Maine

• Supervised the start-up company’s marketing strategy by developing both online and offline marketing materials, implementing social media and email campaigns with increasing brand awareness and growing the company’s LinkedIn followers by 200%. • Coordinated high-level corporate events by securing sponsorship opportunities, meeting booth requirements, implementing appropriate web, email, and social media campaigns. • Delivered a bi-monthly marketing and sales report to executives based on CRM sales reports, website, email, and social media analytics, and third-party key performance indicators (KPIs) to benchmark quarterly and annual goals. • Spearheaded the upkeep of the company sales deck with product updates, maintaining consistent messaging with each vertical, and adhering to brand standards.

Orchard Park, New York

• Taught undergraduate business and digital marketing classes. • Subject Matter Expert - Developed online digital marketing courses based on my industry knowledge while adhering to the school’s course outcomes and requirements. Courses completed: MARK110 Content and Social Media Marketing, MARK220 Mobile and Email Marketing, BUSS320 Marketing Management, and BUSS335 Global Marketing. • Faculty Coach - Responsible for 25+ adjunct instructors to ensure classroom and faculty meeting requirements are met, complete annual reviews, conduct individual coaching sessions, and mentor the new adjunct faculty.• Digital Marketing Curriculum Committee – Invited by the college to develop the new Digital Marketing Associate and Bachelor degree programs. As part of the committee responsibilities included: earning the OMCA certification, establish course and institution outcomes based on the OMCA requirements, and review and recommend all external supporting resources.

Rochester, New York

• Partnered with marketing channel managers and internal creative team to produce content apropos to the marketing channel which included collateral, ad copy, newsletters, emails, and social media posts.• Remain current with industry trends to produce strategic and effective storytelling based on customer personas, the marketing funnel, and keyword optimization.

Redwood City, California

• Part of a marketing team within the Oracle Technology Network (OTN) to grow engagement between current Oracle and Java customers, and Oracle product experts through the company’s community platform and promoted through social media, online and in-person events.• Contributed to the execution of the OTN quarterly virtual events with email and social media content, ensuring guest speaker information is on-brand and completed, event day implementation, and archiving content to the community platform.• Initiated and implemented a monthly social media calendar to build brand awareness around the OTN community platform, grew post frequency from quarterly to daily.

Rochester, Ny

• Formerly LearningGuide Solutions.• As the sole marketing role within the U.S., collaborated with The Netherlands headquarters to build brand awareness through a multi-channel strategic plan utilizing website development, collateral, events, email campaigns, customer testimonials, and press releases.• Collaborated with the internal subject matter expert to advocate the product’s impact on the learning industry by facilitating a content strategy using social media, press releases, and in-person events.

Master Of Business Administration (Mba), Marketing

Bachelor Of Fine Arts (Bfa), Fine Arts And Graphic Design