Laura Evans Email & Phone Number

Marketing and public relations consulting firm specializing in the shooting, hunting, and outdoor industry through strategic planning, communications, and passion for the Second Amendment. Clients include 1791 Gunleather, Advance Warrior Solutions, Air Venturi, Ambassador Academy, Armed American Radio, Black Bunker Tactical, Brenton USA, C.A.P. Arms, Camfour, FALCO Holsters, FMG Publications, Frontier Media, Gears Product Marketing, Global Defense, Growth Strategy Partners, Grunt Syle, HeadHunters NW, KOR Technik, Legally Armed America, LUCID Optics, Media Lodge, Microtech Knives, Negrini, Nightforce Optics, Ogre Manufacturing, Operator Coffee, Phenix Branding, Pyramyd Air, Rockcastle Shooting Center, Rounded Gear, Sisterhood of the Outdoors, U.S. LawShield, Vets Tactical, WOMA.

Lake Charles, Us

•Advancing brand awareness and visibility of several business units to industry and consumer audiences through guerilla-marketing techniques and limited promotional budget•Instrumental in transformation of social media engagement from 0 to 80,000 members within 1 year •Leverage visibility via mobile-friendly email marketing campaigns•Strategically catapult business growth through the creation of digital media and advertising sales kits for 1 digital television show and 2 social media platforms

The DC Project is a nonpartisan initiative of women from all 50 states who gather in Washington, D.C., and meet with lawmakers on Capitol Hill. The non-political group encourages open dialog about the values surrounding firearms and the Second Amendment. They educate officials about this often overlooked demographic and promote the diversity of gun ownership through education, preservation, and advocacy.

•Developed and executed companywide marketing and communications strategies, promotional programs, and public relations initiatives •Established marketing plans and branding strategies for 7 industry leading firearm brands, and 1 optics brand•Managed $1.1M budget with a measuring matrix, and forecasted completion of fiscal year under budget by reducing expenditures and beneficial negotiations•Directed the completion of all marketing collateral, website SEO, targeted email blasts, and trade show management•Executed logistics, contract and vendor management, booth space, technical features, and all promotion of the 2017 SHOT Show•Consistently increased editorial and rich media through relationship management•Expanded existing media database from 5 vetted industry media members to more than 3,000 •Systematically executed copywriting, compilation, and printing of 80-page product catalog and 50+ page distributor and dealer pricing lists

•Developed, produced and distributed digital, print and multi-media marketing communication materials promoting corporate messages and brand awareness•Directed and coordinated trade shows, company events, product training, advertising, video development, and photography•Managed social media publishing and measurement, product packaging design, product promotions, new product sheets, PR measurement, and email campaigns to sales partners•Increased top-of-mind awareness through delivery of relevant news releases to targeted audiences

Bloomfield, Ny, Us

• Served as the domestic and international point of contact, as well as, represented the organization at trade shows and consumer events • Contributed to the online revenue increase of 37%, and 40% increase in social media followers over a 3-year timeframe• Initiated and managed the media outreach strategy resulting in 2,500+ vetted and engaged industry-specific media contactsMaximized publicity with limited budget and produced 60 million annual impressions

West Henrietta, New York, Us

• Ensured communication consistency across promotional vehicles, including websites, inbound marketing, social media, packaging, advertising, and sales materials • Presented monthly and quarterly marketing reports highlighting progress reviews, requests for proposals, and metrics analysis • Engaged customers, shaped brand messaging, and executed numerous marketing campaigns for multiple corporate divisions-Public Relations-Marketing-Business Development-Project Management-Technical Writing, RFP-Photography-Interior / Exterior Design-Interior Decorating

-classroom aide

-Technical Support-Customer Service-Cross-functional team member: quality assurance, research and development, sales and logistics

- New Business Development- Community Outreach- Copywriting and Editing

Certificate, Marketing Strategy

Bachelor Of Arts, Special Studies, Public Relations

Regents, Ap Language Arts