Laura Fanzaga Email & Phone Number

Milan, Lombardy, Italy

Driving the positioning of the Arrow Managed Service offerings internally and externally. Working with technical and service delivery teams to design and implement the offering, defining the pricing and in charge of creating the relevant sales & marketing material. Acting as subject matter expert, delivering the value proposition to our sales teams, as well as to our reseller partners and customers. Working with the technology vendors and marketing teams on joint campaigns to promote our service offerings and to maximize products adoption through the use of Arrow's Managed Service platforms:https://www.arrow.com/globalecs/be/services/managed-services/

Milan Area, Italy

As sole responsible in region for product management & product marketing activities for the "Distribution" division selling into wholesale and channel partners, identifying suitable product lines to launch into EMEA markets and managing the relevant marketing launch plans for product and brand awareness;In charge of enlarging the local product portfolio, achieving product offering diversification, and thus contributing to 33% of revenue growth for the EMEA Distribution division in the first year of activity.

Berlin, Germany

Contributed to highly successful launch of new software offerings (including Comverse ONE Converged BSS platform), strong brand development – resulting in company higher analyst rating & recognition;Successfully developed & executed Go-to-Market programs in EMEA regions and high-impact lead generation campaigns that significantly enhanced sales and increased pipeline.

London, United Kingdom

Responsible for some of the firm’s major telecom accounts, as well as the only very large client in the utilities space, achieved demonstrated business growth, furthering customer relationship and satisfaction;Managed client’s large implementation & IT transformation projects, customer communications & escalation process, coordinating international teams in a matrix organization.

London, United Kingdom

Developed new business opportunities for the company’s new launched asset & network management product (HW+SW appliance); qualified and successfully established relationships with key target Partners, VAR, and Managed Service Providers across EMEA.

London, United Kingdom

Promoted the whole of Lucent’s SW portfolio (BSS/OSS) & consulting services to medium-large telecom service providers (mobile, internet/ wireline, cable/satellite, convergence);Led RFP bid process for new opportunities and liaison with lead Partners & System Integrators, incl. IBM, Accenture, Logica, PWC, Deloitte, ensuring effective bid management and closing of the sale.

Florence, Italy

Responsible for sales of mobile network & software upgrades, and the related professional services. Coordinated peripheral support centers.

Bologna, Italy

G.D is a leading company manufacturing high-tech automatic industrial process machinery & solutions for the tobacco industry. Successfully expanded business in a new market and geographical area, exceeding sales targets. Managed over 20 enterprise accounts at all levels.

Bologna, Italy

Coordinated for the company an EU funded project for the standardization of railway signaling systems, working with the relevant assigned teams of the European Committee.

Bologna, Italy - Brussels, Belgium

Participated in standardization projects funded by the European Committee for telecommunications applying to automotive in collaboration with the Italian motorways company Autostrade.Technical specifications, solution studies, developments of test trials; responsible for project-related documentation (references published by the EU Committee are available).

University Master'S Degree, 94/100

5-years University study program Bachelor’s Degree in Electronic, with 2-years specialization in Telecommunications

High School, Computer Science, 60/60