Laura Fay

Laura Fay Email and Phone Number

CPO | COO | CEO | Author | Speaker | Board Member @ L Fay Associates
Laura Fay's Location
Mountain View, California, United States, United States
Laura Fay's Contact Details
About Laura Fay

Laura Fay is a 30+ year tech industry veteran who partners with product leaders in the tech industry to help them make effective portfolio investment decisions and drive profitable growth. Prior to her consulting career, Laura spent decades as a Product Management, Customer Success and General Business executive directly contributing to the growth and operational velocity of large well-established enterprises and a number of early-stage businesses. Laura is an author of multiple widely used industry frameworks on key business, customer and product management topics. Based on her experience advising dozens of product leaders, she co-authored Digital Hesitation" with her TSIA research colleagues where she makes the case for effective value management and its role in launching and growing successful recurring revenue businesses. Specialties: * Business Model Transformations* Platform Business Models* Offer Portfolios & Pricing* Product-Led Growth & Experience Led Growth* XaaS Product Lifecycle Management* Value Investment & Prioritization* Product Management - Customer Success Handshakes

Laura Fay's Current Company Details
L Fay Associates

L Fay Associates

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CPO | COO | CEO | Author | Speaker | Board Member
Laura Fay Work Experience Details
  • L Fay Associates
    Managing Principal
    L Fay Associates Apr 2023 - Present
    L Fay Associates partners with CPOs and CCOs in the B2B tech industry to design and institutionalize effective methods for profitable, scalable growth of their as-a-service offerings.
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  • Health Tech Capital
    Founding Member
    Health Tech Capital Nov 2011 - Present
    Los Altos, California, Us
    HealthTech Capital is a group of angel investors dedicated to funding and mentoring early stage companies at the intersection of healthcare, technology and mobility.
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  • Technology & Services Industry Association (Tsia)
    Vice President & Managing Director, Research & Advisory
    Technology & Services Industry Association (Tsia) Dec 2017 - Mar 2023
    San Diego, Ca, Us
    I oversaw the research and advisory that meets the needs of XaaS Product Managment Leaders along the four pillars of strategy & innovation, offer portfolios and pricing, experience and product led growth, and product operations.TSIA is a Global Research & Advisory firm to the Technology Industry on sustainable profitable XaaS revenue growth via unbiased research, data driven expert advice and collaborative leadership forums. TSIA serves 80% of the Fortune Tech 100 in over 65 countries.
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  • Technology & Services Industry Association (Tsia)
    Board Chair - Diversity, Equity & Inclusion
    Technology & Services Industry Association (Tsia) Aug 2019 - Jan 2022
    San Diego, Ca, Us
    Founding member and leader of TSIA's Diversity, Equity and Inclusion Board. This board is a group of dedicated leaders across TSIA who are passionate about improving diversity, equity and inclusion for our employees, our clients and our communities.
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  • Good Powered By Blackberry
    Vp Global Customer Success & Chief Adoption Officer
    Good Powered By Blackberry Mar 2015 - Oct 2017
    Sunnyvale, Ca, Us
    Highlights include:* Founded and scaled the Customer Success function.* Established a single source for all customer intelligence within Gainsight/Salesforce. Empowered the sales and support teams with customer health insights & retention predictive analytics.* Standardized all service offerings across Professional Services, Customer Success and Technical Support. * Monetized the Customer Success function via ‘Premium Plus’ offering* Empowered the partner channel for Customer Success via sales and services training and certification programsBlackberry acquired Good Technology in Nov 2015
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  • Good Powered By Blackberry
    Vp & Chief Of Staff To The Ceo
    Good Powered By Blackberry Mar 2014 - Feb 2015
    Sunnyvale, Ca, Us
    Highlights include:* Drove the company preparations for an Initial Public Offering (IPO).* Led the process, timeline, content and investment banker interface for multiple S1 SEC filings.* Managed the investor IPO roadshows, including extensive product capability showcases* Led the company's quarterly & annual strategic planning process* Prepared all CXOs for the Board of Director meetings. * Led multiple company-wide strategic initiatives across Sales, Customer Support, Marketing, Product Management, Engineering and Human Resources.
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  • Good Powered By Blackberry
    Vp Product Management
    Good Powered By Blackberry Jan 2012 - Feb 2014
    Sunnyvale, Ca, Us
    Highlights include:* Drove the business model shift from perpetual to subscription licensing.* Delivered a market leading Unified Endpoint Management (UEM) product portfolio. * Introduced Good Dynamics Secure Mobility Platform for 3rd party ISV & Enterprise developers. * Accelerated time to market for developers via a market differentiating Shared Services framework and app development plugins.* Introduced and grew Good’s online Marketplace for all Good and 3rd party ISV apps.* Improved on-time delivery and quality by introducing PLC process discipline, a Product Council and Pricing Council to more effectively manage product line expansion & product roadmap predictability.* Successfully integrated the product lines and product teams from two acquisitions, Copiun and AppCentral.* Regularly presented product strategy and roadmap to Fortune 100 CIOs at Executive Briefings, Customer Advisory Boards, User Group forums and Industry Analysts.
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  • Scientific Brain Training / Happyneuron
    President & Gm, Global English Speaking Geos
    Scientific Brain Training / Happyneuron May 2007 - Dec 2011
    Us
    Highlights include:* Led 125% revenue CAGR for four successive years, in English language geos worldwide* Created a differentiated and defensible market position through the development and launch of a first-of-its-kind telemedicine platform www.HappyNeuronPro.com for Geriatrics, Neurology and Psychiatry.* Built new market channels with health care providers, health services industries and corporate HR via numerous marquee companies including AARP, Bosch Healthcare, Humana, SCAN Health Plan, Wipro Technologies and the US Military. Scientific Brain Training (SBT) is a leading provider of SaaS & multi-media cognitive training and rehab solutions for boomer consumers (B to C) and cognitive therapy professionals (B to B).
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  • Salesforce.Com / Sendia Corp
    Vp, Product Management
    Salesforce.Com / Sendia Corp Jan 2004 - Nov 2006
    San Francisco, California, Us
    Highlights include;* Launched AppExchange Mobile, a seamless mobile extensions to Salesforce’s PaaS. * Drove a 200% increase in mobile wireless subscribers through the integrated product offering combined with leveraged brand awareness and intense sales education.* Played a pivotal role in the cultural and organizational integration of Sendia into Salesforce* Principal interface to industry analysts covering SaaS technologies and trends.In early 2006, Sendia became salesforce.com's first corporate acquisition, enabling the launch and growth of the AppExchange Mobile platform.
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  • Scalix
    Vp Engineering, Support & Services
    Scalix Sep 2002 - Jan 2004
    Us
    * Founding executive / Employee #2* Incubated the company at Mayfield Venture CapitalLeading provider of Linux server based email, directory and calendaring solutions for the Enterprise that were plug compatible and interoperable with Microsoft Exchange & Outlook.
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  • E*Trade Financial / Sharedata
    Vp & Gm, E*Trade Business Solutions
    E*Trade Financial / Sharedata Jul 1997 - Jun 2001
    Us
    ShareData was acquired by E*TRADE Financial in July 1998 to form E*TRADE Business Solutions, a wholly owned subsidiary of E*TRADE Financial. Responsible for the $89M P&L and all strategic and tactical operations of this B2B division.
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Laura Fay Skills

Enterprise Software Product Management Mobile Devices Cloud Computing Saas Management Go To Market Strategy Program Management Crm Strategic Partnerships Business Development Leadership Agile Methodologies Team Management Integration Product Development Product Marketing New Business Development Software Project Management Business Intelligence Salesforce.com Networking Mergers And Acquisitions Sdlc Mobile Applications Software Product Management Paas Product Launch Consulting Marketing Entrepreneurship B2b Web Applications Strategic Planning Training Email Solutions Unified Messaging Business Planning Business Operations Management Directory Services Scrum Mergers Operations Management Mobile Solutions M&a Due Diligence M&a Integration Crm Software Telehealth Brain Training Agile

Laura Fay Education Details

  • Santa Clara University Leavey School Of Business
    Santa Clara University Leavey School Of Business
    Business
  • Financial Industry Regulatory Authority (Finra)
    Financial Industry Regulatory Authority (Finra)
    Series 7 And Series 63
  • Trinity College Dublin
    Trinity College Dublin
    Computer Science

Frequently Asked Questions about Laura Fay

What company does Laura Fay work for?

Laura Fay works for L Fay Associates

What is Laura Fay's role at the current company?

Laura Fay's current role is CPO | COO | CEO | Author | Speaker | Board Member.

What is Laura Fay's email address?

Laura Fay's email address is la****@****sia.com

What is Laura Fay's direct phone number?

Laura Fay's direct phone number is +140821*****

What schools did Laura Fay attend?

Laura Fay attended Santa Clara University Leavey School Of Business, Financial Industry Regulatory Authority (Finra), Trinity College Dublin.

What are some of Laura Fay's interests?

Laura Fay has interest in Robotics Coaching, Skiing, Recreational, Economic Empowerment, Civil Rights And Social Action, Education, Dancing, Cycling, Reading, Snowshoeing.

What skills is Laura Fay known for?

Laura Fay has skills like Enterprise Software, Product Management, Mobile Devices, Cloud Computing, Saas, Management, Go To Market Strategy, Program Management, Crm, Strategic Partnerships, Business Development, Leadership.

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