Laura Fernández Email & Phone Number

Singapore

Singapore

- Specialize in troubleshooting acquiring-related issues and Adyen's authentication and tokenization products.- Assist merchants in enhancing authentication performance for improved authorization rates through in-depth analysis.- Collaborate cross-functionally with product and development teams to resolve bugs, and create product requests based on customer’s feedback.

Singapur

- Led the ideation, development, and launch of critical changes to improve the phone verification feature for new users which increased the registration rate by 5%.- Redesigned and launched a new cash payment slip with Ebanx to make it the most functional in the Mexican market.- Conducted market research on the payments landscape and competitive analysis for Mexico and provided relevant insights to leadership for the Go-to-market strategy of Shopee payments products.

Singapur

- Optimized the search relevance for over +10,000 keywords by providing reliable data for the machine learning algorithms.- Supported the product team with customers’ pain points for the search & recommendation features in ASEAN through qualitative feedback (NPS) and data analysis.

Ciudad De México, México

- Owned all aspects of hotel listings content in OYO sales channels (app & web) from content creation to performance.- Trained internal teams and hotel partners on how to increase their property visibility in OTAs, OYO, and meta channels.- Led a content sprint for 100 properties which improved the content score of B.com by 10% and OYO by 35%.- Achieved content savings of 20% by optimizing technical requirements and by building a local network of photographers.

Ciudad De México, México

- Developed product and brand requirements for 3 different hospitality categories applied in +300 hotel properties.- Achieved 32% per room savings for hotel branding, linens, and photography services with 30+ national vendors.- Recruited 20+ architects and engineers and coached them through the hotel renovation standards compliance.

Ciudad De México, México

- Coordinated cross-functional tasks with engineering, design, legal, commercial, and finance teams to build a 12,000 m² shopping mall.- Managed client relations with 35+ F&B and retail tenants and handled their technical leasing agreements fulfillment.- Upgraded the payment approval processes for 50+ contractors with an average monthly cash flow of USD 2 million.

Ciudad De México, México

- Led the design process for a social housing project with the Mexican Housing Board, and 2 interior design projects.- Managed 2 external construction agencies and built strong relationships with private clients and public institutions.

Ciudad De México, México

- Coordinated the editorial design of the company’s top projects with national and international media.- Managed content and social media for more than 30 architecture projects (Instagram, WordPress).

M. Eng. Research Program - Innovation By Design, Design Thinking For Product Development

- Awarded with SUTD MEng (Research) Fellowship for the design thinking program in the pilar of product development. - Developed the UX &.

B.A. In Architecture

- Honorable Mention in Excellence, Best Career Average 2012-17 class, and Best Architecture Final Project of 2017. - Recipient of ITESM.

Real Estate Finance