Laura Fernandes Email & Phone Number

New York, NY, US

New York City Metropolitan Area

Dallas-Fort Worth Metroplex (Remote)

Multiview is the exclusive publishing arm for over 1,200 professional trade associations that power a suite of marketing products which include audience segments, programmatic, social and content sponsorships. I fostered new business wins, managing National B2B accounts at agencies within Dentstu, Group M and the Interpublic group.

Greater New York City Area

Verve was an early player in mobile location space, curating publisher SDK relationships and mastering how to connect signals with where the consumer moves in the real world. In this player/coach role, I helped bring on new business with a focus on independent agencies and emerging brands. As well, I helped sellers win and manage their book of business.

NYC

Acquired by Valassis, MaxPoint's innovative Digital Zip platform delivered a programmatic managed solution which included measurement and analytics. I managed a sales team that met and in most cases exceeded quarterly sales goals, providing YOY growth. I assisted my sellers close business, gain incremental revenue as well as discover new opportunities. My.

NYC

• Designed promotional programs using radio/streaming properties as well as custom event activations at the CBS studio space. Highlighted Accomplishments:
• Digital-Secure ad partners that run various digital campaigns which include display ads, streaming audio, contextual, high impact units and video pre-roll
• Mobile- Present customized retail programs that leverage 92.3NOW mobile club network for promotions, CBS Local Offers and exclusive content.
• Non-Traditional Revenue Generator– Created a special performance event for the Barbados Tourism board featuring UMI artist Shontelle at the 92.3NOW studios. The promotion included digital contesting promotion and.
• Advertising Consultant – Managing key relationships with planners for accounts like Remy Martin; I developed the trust to make recommendations on talent and media budgets.
• Strategist Constantly evaluating campaigns of synergistic brands and developing creative opportunities for those advertisers to expand their initiatives.

• In charge of account management and business development functions, working directly with various fashion and entertainment clients. Secured ad clients through contacts with senior level executives, advanced.
• Business Development: Generated $2.6 million in new ad revenue leveraging the Radio One infrastructure of print, radio and online media.
• Subject Matter Expertise: Presented consumer research data to clients, media planners and marketing executives on the multicultural market.
• Integrated Media: Developed and managed the media execution for Baby Phat Fall'09 National retail promotion, which involved various platforms working seamlessly.

• Worked jointly with the promotions team, extending radio campaign efforts to point of purchase activations. Contributed to the station’s marketing initiatives by obtaining strategic advertising partners. Developed ad.
• New Media Leader: First to secure short form units and online streaming tactics, pioneering a new revenue path for radio advertising.
• Business Development: Generated over 3.2 million in new ad revenue by presenting innovative ideas to prospective clients in categories such as education, health/fitness and nightlife.
• Event Sponsorship: Sold a customized sponsorship program for signature station concert (Powerhouse), which involved social media and text components.

• Represented over 80 radio stations nationally to broadcast buyers at top agencies in New York City and LA. Managed major accounts such as Burger King and Geico, monitoring campaign flights, promotions and ad value.
• Key Negotiator: Effectively garnished lion share of many annual radio buys, using diplomatic tactics and leveraging ad value

Bachelor Of Arts, Communications, Advertising

Activities and Societies: • Advertising Women of NY, Scholarship Recipient 1999 • Hilltop (Howard University Newspaper, Style Writer) •.

Associate Of Arts And Sciences - Aas, Fashion Business Management