Laura Finger Email & Phone Number

Memphis Metropolitan Area

Measured patient vital signsCodedPerformed in house laboratory test

Memphis Metropolitan Area

Created long form nonfiction and fiction books for sale and distribution through Amazon and other large online retailers.Formatted and designed both ebooks and print editions of books, including design of book covers and illustrations.Marketed books via social media channels and e-mail marketing methods.

Greater Memphis Area

•Analyzed client's existing marketing budget and made corrections that saved the client 20% in expenditures.•Monitored digital marketing programs for Key Performance Indicators (KPI) to utilize client budgets and short time frames. Reduced time spent on new campaigns by 40% by using new strategies.•Designed multi-platform social media campaigns (Facebook, Instagram, Twitter, Snapchat) that resulted in five self-published books landing on the Amazon bestseller list and an increase of 350% of revenue.•Managed annual marketing and communications plans, designed annual and quarterly budgets and implemented improvements in campaigns that resulted in a 10-30% growth in revenue.Created individualized branding strategies for clients focusing on the clients. Established consistent voice and creation schedule for social media posts. Worked with clients to expand marketing channels (Podcasting, freemium products, and relevant partnerships.Created Pay Per Click (PPC) ads that resulted in a 24% increase in Click Through Rate and a 30% lower Cost Per Click.

Greater Memphis Area

•Optimized landing pages and blog posts for existing business website resulting in a 50% increase in landing page conversion rates. •Created e-mail marketing campaigns that led to a 25% increase in sales revenue.•Utilized keywords to improve the number of inbound links to business website from 11% return to a 45% return.•Served as project manager for multi-site promotions using Facebook, Twitter, and Instagram that resulted in average sales growth of 200%. •Wrote press releases that resulted in local media coverage throughout the Memphis/ Midsouth area. •Updated print marketing collateral, including postcards, direct mail and brochures, and ad copy that allowed clients to streamline their message while maintaining their unique voice.

Austin, Tx

•Streamlined existing agency records and information retrieval process (Open Records Requests, Litigation holds, Open Records requests) resulting in a 60% decrease in wait time for agency project files and project reports.•Composed print and web based training programs for agency staff of 300 full time employees on following state and federal regulations regarding records management.•Created annual budget of records management division, evaluated program cost analysis, resulting in a 20% reduction in annual expenditures. •Supervised the daily activity of agency file room, managing full time staff of three and 1-3 interns. Ensured that an average of 40 daily records requests were fulfilled in a timely manner.

Austin, Texas Area

• Provided leadership and management to Records Management Officers (RMOs), archivists, elected officials and senior level staff for over 80 state agencies and over 1600 local governments. • Supervised the submission and approval for records retention schedules. Guided, advised and supervised RMOs during initial certification, recertification, and amendment processes. Ensured that submissions from agencies and local governments were submitted according to state and federally mandated policies and procedures, updated records management procedure manuals for RMOs. • Monitored technical and professional advancements on the field of records and archival management and consulted with RMOs and senior level staff in creating policies and procedures for implementing new standards. Aided RMOs in conducting program reviews regarding. • Authorized storage requests from state agencies for storage at the State Records Center (SRC), reconciled proposed retention and storage with approved retention schedules, managed physical and intellectual control over records in storage, facilitated submission of requests and all activities regarding storage. • Taught 13 standard required records management training classes to state and local government clients, created specialized ad hoc training for agency RMOs, liaisons and elected officials in evaluating and conducting program reviews for their records management programs. • Provided phone, e-mail and in person consultation to agency and local records management staff on individual basis, served as information clearing house on current trends and regulations regarding records. Worked closely with agency Public Information Officers and legal staff in to implement records management programs during Open Records requests and litigation.

Galveston, Tx

•Represented the library on city wide committees, cultivated relationships with cultural and tourism based organizations. •Served as webmaster for library website, created web content and exhibit text and scripts for museum exhibits. •Composed and edited print materials, including press releases, newsletter articles, and policy and procedure manuals.

Houston, Texas Area

•Responsible for building and maintaining community relations during Capital Campaign functions. •Submitted grant proposal requesting $12,000 for restoration project that resulted in $36,000 award. •Presented speeches and educational workshops to the public. •Created and edited XML based finding aids for archival collections.

*Provided conservation and restoration services for archival and library collections housed in TN State Library and Archives.•Cleaned soot stained State Supreme Court records following requests by justices and attorneys. •Designed custom storage boxes for rare books collection. *Supervised preservation work conducted by volunteers and interns.

Ma, History

Activities and Societies: Archival assistant, grant writer, Grant Writer Graduate Teaching Assistant Archival Technician

Ba, English

Activities and Societies: Phi Alpa Phi, Sigma Tau Delta, Phi Alpha Theta