Laura Finkelstein Email & Phone Number

Asheville, NC, US

• Lead custom research engagements for innovative, fast growing market research and advisory firm specializing in integrated B2B and B2C research.
• Provide qualitative and quantitative methodological and design expertise, insights and strategic recommendations for key client initiatives.

Frankfurt, Hesse, DE

• Established and grew the US business of a global consumer insights company specializing in product and sensory research; lead research engagements to inform ideal customer experience, marketing communications.
• Developed customized research programs and provided strategic insights and tactical recommendations based on analysis of sensory cues and their impact on consumer behavior/emotions; worked closely with client.
• Built US market research team that drives $1 million in annual revenue (75% of company revenue); partnered with clients across personal care, health and wellness, consumer packaged goods and fragrance industries.
• Designed and lead focus groups, surveys and interviews; produce accompanying narratives, reports and client presentations based on complex stakeholder and data analysis.
• Cultivated strategic partnerships with global field agencies, research companies and focus group facilities.

Paris, FR

• Oversaw large portfolio of clients, customized research and client services team for a global market research company with leading pharmaceutical, personal care, consumer products and beauty clients.
• Developed innovative strategies for qualitative and quantitative research to support business and marketing decisions relating to customer satisfaction, communications, attitude/usage, product development, brand equity.
• Drove complex research design, execution, analysis, insight development and client presentations; collaborated with marketing, qualitative solutions, shopper insights and product/concept testing teams.
• Grew client relationships by providing increased depth and breadth of services; spearheaded turnaround of cornerstone client, increasing account revenue by more than 25% ($250,000+).

• Led a boutique consumer research firm that provided research and strategic planning for corporate clients (pharmaceuticals, health and wellness, financial services, nonprofits, luxury goods, cosmetics, consumer.
• Presented clients with strategic insights and action-oriented recommendations based on expert data interpretation/analysis from highly customized primary and secondary research studies.
• Partnered with marketing teams to design qualitative and quantitative research programs that enabled insight into consumer attitudes/behaviors, market/category overviews, segmentation analysis, brand.
• Moderated focus groups and designed/conducted in-person and digital surveys, interviews and ethnographies, utilizing a variety of techniques and methodologies.
• Developed proprietary research methodologies to meet clients’ needs, including a hybrid quantitative and qualitative methodology for iterative product testing.
• Cultivated long-term relationships with client marketing, consumer insights, communications and shopper insights teams and vendors (focus group facilities, independent recruiters, online vendors and sample companies).

New York, NY, US

- TNS (NFO Research), Account Manager- Bristol-Myers Squibb, Senior Clinical Research Associate- American Cancer Society, Statistician

Master Of Public Health (Mph), Epidemiology

Bachelor Of Science, Biology

Marketing Corporate Social Responsibility & Causes: Mission-Driven Communications Strategies