Laura Finkelstein Email & Phone Number

Asheville, Nc, Us

• Lead custom research engagements for innovative, fast growing market research and advisory firm specializing in integrated B2B and B2C research.• Provide qualitative and quantitative methodological and design expertise, insights and strategic recommendations for key client initiatives.

Frankfurt, Hesse, De

• Established and grew the US business of a global consumer insights company specializing in product and sensory research; lead research engagements to inform ideal customer experience, marketing communications, concept/product development, prototype testing and package design.• Developed customized research programs and provided strategic insights and tactical recommendations based on analysis of sensory cues and their impact on consumer behavior/emotions; worked closely with client marketing, consumer insights and R&D teams.• Built US market research team that drives $1 million in annual revenue (75% of company revenue); partnered with clients across personal care, health and wellness, consumer packaged goods and fragrance industries.• Designed and lead focus groups, surveys and interviews; produce accompanying narratives, reports and client presentations based on complex stakeholder and data analysis.• Cultivated strategic partnerships with global field agencies, research companies and focus group facilities.

Paris, Fr

• Oversaw large portfolio of clients, customized research and client services team for a global market research company with leading pharmaceutical, personal care, consumer products and beauty clients. • Developed innovative strategies for qualitative and quantitative research to support business and marketing decisions relating to customer satisfaction, communications, attitude/usage, product development, brand equity and segmentation.• Drove complex research design, execution, analysis, insight development and client presentations; collaborated with marketing, qualitative solutions, shopper insights and product/concept testing teams.• Grew client relationships by providing increased depth and breadth of services; spearheaded turnaround of cornerstone client, increasing account revenue by more than 25% ($250,000+).

• Led a boutique consumer research firm that provided research and strategic planning for corporate clients (pharmaceuticals, health and wellness, financial services, nonprofits, luxury goods, cosmetics, consumer packaged goods), advertising agencies and research suppliers.• Presented clients with strategic insights and action-oriented recommendations based on expert data interpretation/analysis from highly customized primary and secondary research studies.• Partnered with marketing teams to design qualitative and quantitative research programs that enabled insight into consumer attitudes/behaviors, market/category overviews, segmentation analysis, brand equity/positioning, new product/concept development, advertising and product testing.• Moderated focus groups and designed/conducted in-person and digital surveys, interviews and ethnographies, utilizing a variety of techniques and methodologies.• Developed proprietary research methodologies to meet clients’ needs, including a hybrid quantitative and qualitative methodology for iterative product testing. • Cultivated long-term relationships with client marketing, consumer insights, communications and shopper insights teams and vendors (focus group facilities, independent recruiters, online vendors and sample companies).

New York, Ny, Us

- TNS (NFO Research), Account Manager- Bristol-Myers Squibb, Senior Clinical Research Associate- American Cancer Society, Statistician

Master Of Public Health (Mph), Epidemiology

Bachelor Of Science, Biology

Marketing Corporate Social Responsibility & Causes: Mission-Driven Communications Strategies