Laura Fitch Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

-ideate, research and compile data-driven media outreach campaigns -highlight and promote in-house expertise that adds value to media research and reporting

Toronto, Ontario, Canada

I work with a range of clients across industries for PR, content and comms work. I'm equally at home crafting content strategies for corporations as I am building digital PR and media outreach strategies for high-growth startups. I have experience working with companies in the tech and finance spaces and also feed my creativity with arts and culture projects, writing and editing.I have a background in digital PR and am a creative thinker that knows how to make even the driest of… Show more I work with a range of clients across industries for PR, content and comms work. I'm equally at home crafting content strategies for corporations as I am building digital PR and media outreach strategies for high-growth startups. I have experience working with companies in the tech and finance spaces and also feed my creativity with arts and culture projects, writing and editing.I have a background in digital PR and am a creative thinker that knows how to make even the driest of industries interesting. I once built a museum and art exhibition and threw an opening event for a sticker company that netted them coverage in Breakfast Television, CTV, BlogTO, Narcity, TrendHunter, Daily Hive and AdWeek, just to name a few. I’ve created an influencer video exercise series for an internationally-renowned Pilates company that brought the brand in front of new international audiences. I dove into the mortgage and insurance industries for a fintech company, setting up a pitch platform and pitching stories to media that netted them coverage in CTV, Global News, Toronto Sun, CBC, BNN Bloomberg and more. Let's work together to tell the story of your business.Please contact me for a list of services and rates. Show less

Toronto, Canada Area

•Strategize innovative PR campaigns, media coverage and content placements for a quickly-expanding startup that made the 2019 Growth 500 ranking of Canada's Fastest-Growing Companies.• Conceived of and created a history of stickers museum and sticker art exhibition at the company's retail location as part of an innovative brand strategy that secured editorial coverage in Adweek, BlogTO, Trendhunter, Advertising Specialty Institute and more.• Built an effective PR plan and media strategy… Show more •Strategize innovative PR campaigns, media coverage and content placements for a quickly-expanding startup that made the 2019 Growth 500 ranking of Canada's Fastest-Growing Companies.• Conceived of and created a history of stickers museum and sticker art exhibition at the company's retail location as part of an innovative brand strategy that secured editorial coverage in Adweek, BlogTO, Trendhunter, Advertising Specialty Institute and more.• Built an effective PR plan and media strategy based on various aspects of the business that has secured editorial coverage in the Globe and Mail, Yahoo! Finance, Trendhunter, Retail Insider, Narcity, City TV, Breakfast Television, Now Magazine and Daily Hive as well as regular features in a range of industry publications, including Retail Insider, Print Action, Graphic Arts Magazine, Big Picture, Wide Format Impressions and more.• Facilitated speaking engagements for executive team members at Social Media Week, FuckUp Nights TO, others.• Secure ad placements across a range of publications, working closely with design team for asset creation• Curate and create content and secure content placements across a range of publications to support company SEO initiatives Show less

Vancouver/Beijing

• Lead content strategy and creation for digital media outreach and social channels in the China market for a broad range of public and private sector clients, including Tourism Canada, Tourism Manitoba and Spectacular Northwest Territories. • Part of the production team developing online videos advertising Canada as a tourist destination to Chinese travellers for Flow Creative's (www.flowcs.com) enormously successful Canada Tourism campaign. Over 18 videos garnered over 23 million… Show more • Lead content strategy and creation for digital media outreach and social channels in the China market for a broad range of public and private sector clients, including Tourism Canada, Tourism Manitoba and Spectacular Northwest Territories. • Part of the production team developing online videos advertising Canada as a tourist destination to Chinese travellers for Flow Creative's (www.flowcs.com) enormously successful Canada Tourism campaign. Over 18 videos garnered over 23 million views on Chinese social media networks. After the campaign launch in May 2014, Canada recorded its highest ever level of overnight Chinese arrivals in a month (+35.9%) October 2014.• Led strategy and development of digital and social media brand presence for the Canadian Chamber of Commerce in Shanghai. Show less

Toronto, Canada Area

• Develop content strategy and create and maintain content calendar for an internationally active health and fitness company, including packaging, advertising copy, blog, press releases.• Raised unique pageviews on blog over 159% year-on-year from 2015-2016, and over 100% year-on-year from 2016-2017. Lowered the bounce rate by over 85% year-on-year from 2015-2016 and over 117% year-on-year from 2016-2017.• Successfully pitched editorial content to digital and print publications… Show more • Develop content strategy and create and maintain content calendar for an internationally active health and fitness company, including packaging, advertising copy, blog, press releases.• Raised unique pageviews on blog over 159% year-on-year from 2015-2016, and over 100% year-on-year from 2016-2017. Lowered the bounce rate by over 85% year-on-year from 2015-2016 and over 117% year-on-year from 2016-2017.• Successfully pitched editorial content to digital and print publications including Elle Canada, Goop.com, Today’s Parent, Thestir.com and Diabetic Living. Secured a two-page branded editorial layout in the magazine Triathlon Plus and arranged the corresponding content and photo shoot in-house, saving the company thousands of dollars on outsourcing creative for a spread worth over 10K in equivalent advertising space.• Generate and implement PR strategies for domestic and international engagement of a range of industry-specific media.• Proven track record of successful, low-cost Instagram influencer campaigns that resulted in thousands of views. Show less

Toronto, Tokyo, Beijing

• Journalism: Articles and photographs in publications such as Maclean’s, The Wall Street Journal, Azure, South China Morning Post, Global Post and Japan Times, among others. • Novels, novellas and essays: Edited the first drafts of acclaimed author Lijia Zhang's debut novel “Lotus”, helping her secure a substantial publishing deal with Macmillan subsidiary Henry Holt.• Hotels: Copywriting and editing magazine content and press releases for Four Seasons Hotel Beijing, MGM Grand… Show more • Journalism: Articles and photographs in publications such as Maclean’s, The Wall Street Journal, Azure, South China Morning Post, Global Post and Japan Times, among others. • Novels, novellas and essays: Edited the first drafts of acclaimed author Lijia Zhang's debut novel “Lotus”, helping her secure a substantial publishing deal with Macmillan subsidiary Henry Holt.• Hotels: Copywriting and editing magazine content and press releases for Four Seasons Hotel Beijing, MGM Grand Sanya and Crowne Plaza Beijing. Show less

Beijing, China

• Oversaw two substantial divisions of Beijing’s most widely circulated English-language lifestyle magazine, a 75+ page biweekly publication (print and digital) with a distribution of 60,000 per issue, published by Ringier International, one of Europe's largest publishing houses. • Created and commissioned engaging content relevant to our audience of English-speakers in China while assessing and balancing the needs of all relevant stakeholders, including designers, photographers and the… Show more • Oversaw two substantial divisions of Beijing’s most widely circulated English-language lifestyle magazine, a 75+ page biweekly publication (print and digital) with a distribution of 60,000 per issue, published by Ringier International, one of Europe's largest publishing houses. • Created and commissioned engaging content relevant to our audience of English-speakers in China while assessing and balancing the needs of all relevant stakeholders, including designers, photographers and the sales team. Show less

Beijing

• Founding editorial team member and contributing writer for a weekly publication covering news, politics, arts and culture in Asia, with distribution throughout Asia and North America.

Beijing City, China

• Editor and journalism coach responsible for copy for the China Daily website, an online extension of the China Daily newspaper, a national news media organization.

Tokyo

• Drew on extensive knowledge and contact base in Tokyo to assist editorial staff in creating a monthly magazine with a circulation of 50,000.