Laura Gaske Email & Phone Number

• Conceptualizes and designs conference campaigns based on strategic analysis of audience, competition, and unique selling points to enhance differentiation ofproducts.
• Designs and manages production of 100+ conference campaign assets to ensure brand cohesion in visuals, messaging, and successful application of brand for four large-scale events annually.
• Developed marketing strategy and created and implemented a new visual brand for the LINK2020 conference, resulting in a 25% increase in attendance from the previous year.
• Developed and executed marketing strategy and design for the Retail Law Conference in 2019, resulting in a sold out event more than a month before the conference date.
• Creates and executes marketing plans based on audience trends, history, and competitive landscape to ensure USPs and KPIs are met.

Washington D.C. Metro Area

• Oversaw direct reports in the day-to-day process, strategy, and implementation of marketing plans for ASAE products services, and initiatives.
• Ran the ASAE Annual Meeting campaign in 2016 and 2018 with some of the best attendance and revenue on record to date and surpassed registration revenue goal by more than $500K.
• Wrote and managed creative briefs to guide design team through concepting, and managed creation and routing of campaigns assists.
• Created marketing plans, creative briefs, timelines, and recommendations based on historical research of past event/product purchases, buying trends, competitive landscape, budget restraints, and media to reach target.
• Launched new products and services, and analyzed and advised onorganizational task forces on loyalty programs, organizational membership, and talent and career management
• Elevates marketing campaigns through creative copy writing that works in harmony with design.Marketing Manager | October 2012 – July 2014

Washington D.C. Metro Area

• The ASAE marketing manager role is an internal account manager position that works on strategic planning, marketing efforts, email marketing and direct mail, budgeting, and coordination between teams for internal.
• Created and implemented marketing plan for the 2014 ASAE Annual Meeting and Exposition resulting in the highest attendance of association executives for the event since 2007.
• Created marketing plans and timelines based on historical research of past event/product purchasers, competitive landscape, budget restraints, and media to reach target audience.
• Monitored and reported on past buying trends of event participants, their membership status, the weeks people are most likely to purchase, and determined when to add additional marketing tactics to keep on-pace with.
• Met with clients to assess their needs, future fiscal year goals, and reported on their ROI for products and services.
• Worked with design and marketing team to create fresh, innovative and creative design pieces for direct mail and branding.

Falls Church, VA

• Managed and mentored design, production, and marketing team.
• Designed collateral materials to support annual trade show marketing andintroduced a more strategic approach to event branding.
• Created annual trade show marketing campaign and executed marketing tacticsfor increased attendance

Washington D.C. Metro Area

• Shushnoff Product/Brand Marketing Manager
• Promoted from Online marketing manager position to Marketing Manager of the TMG Sheshunoff Brand, featuring publications for financial, legal and mortgage institutions.
• Managed and executed 2012 marketing plan for direct mail, email marketing and telemarketing.
• Wrote copy for all marketing pieces for online and print, as well as telemarketing sales scripts.
• Selected lists to market to based on previous purchase history and top titles, cross sells, and applicability to function.
• Team Leader on how to use eloqua and was the eloqua expert for questions and help needed.TMG Online Marketing Manager

Washington D.C. Metro Area

• Managed and created all marketing materials and advertising for new condominium developments and resale homes; includes print ads, website coordination, html email blasts, signage coordination.
• Designs all print advertising and classified ads, resale and new development brochures etc.
• Managed salaried staff employees, their schedules, project work load and work quality.
• Managed all new business marketing and sales proposals.
• Created marketing plans for all clients and updates based on sales traffic and strategy.
• In-charge of lead generation and messages to past and current clients.

Arlington, VA

• Provided marketing support for live trainings and conferences.
• Collaborated with design team to produce high quality brochure and collateral for events.
• Created event partnerships with associations and agencies to enhance event take-away for participants.
• Planned and executed advertising for all events via internet, e-blast and newsletters.
• Wrote Press Releases, as well as the press contact for company.New Product Development/Marketing Assistant (Jan 2008 – July 2008)
• Launched product line of e-learning Webinars from the ground up.

Washington D.C. Metro Area

• Assisted account executive with media plan revisions and approvals.
• Worked with production team for ad revisions for housing and developer clients.
• Contact with media reps for ad insertion orders and creative submission.

Silver Spring, MD

• Implemented 2006 print media plan for Duron Paints and Wallcoverings, The Spy Museum, and Monument Realty.
• Assisted with planning of 2007 fiscal year media plans with up to seven figure budgets for clients such as Time Warner Cable Business Class.
• Created flowcharts for client planning and execution and wrote reports on positioning and website analysis.

Bachelor Of Science In Journalism, Strategic Communications

Graphic Design

Taking night classes to enhance my graphic design skills.

Design And Visual Communications, General, A/100%

Bsj, Journalism