Laura Germano Email & Phone Number

Anaheim, Ca

Eagle One is one of the world’s top suppliers of golf course accessories• Implemented change management policies that increased company morale, employee productivity & revenue and profitability results• Implemented Microsoft Dynamics CRM• Employed ADP Total Source HCM services• Leadership Training• Instituted incentive compensation plan that better aligned with management’s long-term business goals & objectives

Laura Sarah Art specializes in results driven digital marketing. Clients include IT, international businesses and affiliates of the American Association of Museums.• Directed all company operations including HR, marketing, sales, & finance• Selected software tools and methodologies for digital marketing training• Partnered with companies to determine strategy and marketing content to facilitate customer acquisition, retention and loyalty • Managed client marketing campaigns… Show more Laura Sarah Art specializes in results driven digital marketing. Clients include IT, international businesses and affiliates of the American Association of Museums.• Directed all company operations including HR, marketing, sales, & finance• Selected software tools and methodologies for digital marketing training• Partnered with companies to determine strategy and marketing content to facilitate customer acquisition, retention and loyalty • Managed client marketing campaigns to include web-site design, branding, SEO, email and social media marketing • Developed recruiting strategy and candidate pipeline using existing consultant pool, social media, internet postings, print advertisements, networking, special recruitment letters and mailings• Spearheaded marketing campaigns to increase brand relevancy and drive e-commerce sales. Return On Investment (ROI) is over 89% per project Show less

ADP provides comprehensive payroll services, employee benefits administration and human capital management solutions for businesses of all sizes. • Facilitated Human Resources with the development and administration of employee benefits, policies and procedures• Designed and implemented benefit programs• Forged a strategic alliance with documentation and user interface departments and created new business for the Benefits Division• Participated in benefit program strategy… Show more ADP provides comprehensive payroll services, employee benefits administration and human capital management solutions for businesses of all sizes. • Facilitated Human Resources with the development and administration of employee benefits, policies and procedures• Designed and implemented benefit programs• Forged a strategic alliance with documentation and user interface departments and created new business for the Benefits Division• Participated in benefit program strategy, design, administration and compliance• Worked with team to develop project plan for specification approval and delegated tasks accordingly to meet deadlines• Conducted creative meetings to present storyboards, wireframes, prototypes and scenarios to inform and educate internal teams• Designed UX as per company standards and Human Factors International (HFI) usability recommendations• Created specifications detailing behaviors, actions, and appearance of screen elements to meet usability and business requirements Show less

Greater New York City Area

McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions. • Developed website projects focusing on searchable functionality, efficient navigation, and consistency in screen design as per company standards • Incorporated SME input, process maps, training material, and system usage to write and edit digital and marketing content for product enhancements, client portals and knowledge base