Laura Gilbert

Laura Gilbert Email and Phone Number

General Manager @ Ivoclar NA
Burlington, ON, CA
Laura Gilbert's Location
Burlington, Ontario, Canada, Canada
About Laura Gilbert

I am a naturally creative person who loves to help people live better lives, and I am so fortunate to have built the perfect career to allow me to leverage those passions every single day. As a Manager and then Director of Marketing in the healthcare industry, I have spent the last 18 years helping people to find the best possible solutions for their dental health, and helping dental service providers to find the best ways to help their patients. I find it incredibly rewarding to start with a simple product concept, build comprehensive go-to-market strategies and then lead a team of marketing professionals to bring those strategies to life through well integrated, omni-channel campaigns. Leveraging data and creativity to help my employers and colleagues exceed their sales targets on high-ticket items is incredibly energizing as well, which is most likely why I have continued to do it for so long. When I’m not hard at work, you can often find me spending time with my husband and 5-year-old son. We love to go outdoors, be active, and interact with any animals we are fortunate enough to meet. I joined LinkedIn to connect with likeminded people, so if my story resonated with you, feel free to send me a message!

Laura Gilbert's Current Company Details
Ivoclar NA

Ivoclar Na

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General Manager
Burlington, ON, CA
Laura Gilbert Work Experience Details
  • Ivoclar Na
    General Manager
    Ivoclar Na
    Burlington, On, Ca
  • Ivoclar Na
    General Manager
    Ivoclar Na Jan 2024 - Present
    Canada
    Results-driven General Manager with a proven track record in developing and executing robust go-to-market marketing strategies. Adept at leading cross-functional teams to drive business growth and enhance market presence. Known for leveraging data-driven insights to make informed decisions and optimize marketing initiatives.
  • Ivoclar Vivadent Inc.
    Director Of Marketing - Technical North America
    Ivoclar Vivadent Inc. May 2020 - Jan 2024
    Mississauga, Ontario, Canada
  • Ivoclar Na
    Director Of Marketing - Clinical/Technical
    Ivoclar Na Mar 2017 - May 2020
  • Ivoclar Na
    Sr Manager - Marketing And Education
    Ivoclar Na Oct 2012 - Mar 2017
  • Dentsply Canada
    Category Manager - Laboratory Solutions And Minor Tooth Movement
    Dentsply Canada Oct 2008 - Oct 2012
    Dentsply Canada Ltd.
    Category Manager – Laboratory Solutions and Minor Tooth Movement Dentsply Canada Ltd. - Woodbridge, Ontario• Development of the strategic Marketing plans for both the Prosthetics and Chairside direct business channels. • Manage the Lab Solutions and MTM Categories consisting of Outsourcing, CAD CAM, Crown & Bridge Lab products and Clear Aligners with P&L and expense responsibility. • Development of event, CE and trade show strategy for all major Prosthetics opportunities.• Lead the strategic e-marketing and social media plan for the organization with the goal to increase customer reach and drive awareness in the market via web based interactions. • Responsible to manage and direct the Prosthetics Technical Consultant to support in field technical situations, perform hands on courses and assist in sales efforts.
  • Dentsply Canada Ltd
    Category Manager – Dentsply Prosthetics
    Dentsply Canada Ltd Jun 2004 - Oct 2008
    Woodbridge, Ontario
    • Developed the strategic Marketing and Communications plans for the Prosthetics Division. • Management of the Prosthetics category consisting of Denture Teeth, Denture Sundries and Equipment, Outsourcing, CAD CAM and Crown & Bridge Lab products with P&L and expense responsibility.• Worked closely with distributors on setting purchase targets and creating programs such as sales incentives and team selling initiatives.• Development of event and trade show strategy for all major Prosthetics opportunities.• Responsible to manage and direct the Prosthetics Associate Product Manager in support of select Prosthetics products.
  • Dentsply Canada Ltd.
    Associate Product Manager – Dentsply Prosthetics
    Dentsply Canada Ltd. May 2004 - Oct 2008
    • Responsible, with the Product Manager, for the general management of all Prosthetics product lines. Both business to business and business to consumer.• Responsible for the Product management of select lines within the Prosthetics Portfolio• Responsible for competitive brand analysis, market research, development of pricing and promotion strategies and the monitoring/trend analysis of all Laboratory products.
  • Ibm Canada Ltd.
    Strategic Sourcing Team Lead, Marketing Communications
    Ibm Canada Ltd. Feb 2000 - May 2004
    Markham, Ontario
    • Developed and managed the Canadian Marketing Communications and Print services buying strategies• Lead and managed a team of sourcing buyers supporting over 30 different Marketing Communications and Printing Services commodities• Built and managed relationships with external vendors such as; Advertising, Direct Marketing, Public Relations Agencies and Printers• Provided consultation to clients on execution strategies for all Marketing Communication commodities such as Events, Direct Mail Campaigns, Rebate and Incentive Programs, Co Marketing programs and Sponsorships• Developed and managed the IBM Canada branded architecture program used for all Exhibits and Trade Shows.• Created and negotiated terms and conditions of white paper contracts, including scope of work and cost development
  • Ibm
    Procurement
    Ibm 2000 - 2004

Laura Gilbert Skills

Marketing Communications Marketing Strategy Product Management Sales Operations Strategic Planning Product Launch B2b Advertising Product Marketing Pricing Market Analysis Medical Devices Competitive Analysis Negotiation Cross Functional Team Leadership Online Marketing Market Planning Program Management Segmentation Budgeting Photoshop Business Strategy Product Launches Powerpoint Strategy Development Promotions

Laura Gilbert Education Details

Frequently Asked Questions about Laura Gilbert

What company does Laura Gilbert work for?

Laura Gilbert works for Ivoclar Na

What is Laura Gilbert's role at the current company?

Laura Gilbert's current role is General Manager.

What is Laura Gilbert's email address?

Laura Gilbert's email address is la****@****lar.com

What schools did Laura Gilbert attend?

Laura Gilbert attended University Of Windsor, Ryerson University.

What skills is Laura Gilbert known for?

Laura Gilbert has skills like Marketing Communications, Marketing Strategy, Product Management, Sales Operations, Strategic Planning, Product Launch, B2b, Advertising, Product Marketing, Pricing, Market Analysis, Medical Devices.

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