Laura Gilbert Email & Phone Number

Burlington, On, Ca

Canada

Results-driven General Manager with a proven track record in developing and executing robust go-to-market marketing strategies. Adept at leading cross-functional teams to drive business growth and enhance market presence. Known for leveraging data-driven insights to make informed decisions and optimize marketing initiatives.

Mississauga, Ontario, Canada

Dentsply Canada Ltd.

Category Manager – Laboratory Solutions and Minor Tooth Movement Dentsply Canada Ltd. - Woodbridge, Ontario• Development of the strategic Marketing plans for both the Prosthetics and Chairside direct business channels. • Manage the Lab Solutions and MTM Categories consisting of Outsourcing, CAD CAM, Crown & Bridge Lab products and Clear Aligners with P&L and expense responsibility. • Development of event, CE and trade show strategy for all major Prosthetics opportunities.• Lead the strategic e-marketing and social media plan for the organization with the goal to increase customer reach and drive awareness in the market via web based interactions. • Responsible to manage and direct the Prosthetics Technical Consultant to support in field technical situations, perform hands on courses and assist in sales efforts.

Woodbridge, Ontario

• Developed the strategic Marketing and Communications plans for the Prosthetics Division. • Management of the Prosthetics category consisting of Denture Teeth, Denture Sundries and Equipment, Outsourcing, CAD CAM and Crown & Bridge Lab products with P&L and expense responsibility.• Worked closely with distributors on setting purchase targets and creating programs such as sales incentives and team selling initiatives.• Development of event and trade show strategy for all major Prosthetics opportunities.• Responsible to manage and direct the Prosthetics Associate Product Manager in support of select Prosthetics products.

• Responsible, with the Product Manager, for the general management of all Prosthetics product lines. Both business to business and business to consumer.• Responsible for the Product management of select lines within the Prosthetics Portfolio• Responsible for competitive brand analysis, market research, development of pricing and promotion strategies and the monitoring/trend analysis of all Laboratory products.

Markham, Ontario

• Developed and managed the Canadian Marketing Communications and Print services buying strategies• Lead and managed a team of sourcing buyers supporting over 30 different Marketing Communications and Printing Services commodities• Built and managed relationships with external vendors such as; Advertising, Direct Marketing, Public Relations Agencies and Printers• Provided consultation to clients on execution strategies for all Marketing Communication commodities such as Events, Direct Mail Campaigns, Rebate and Incentive Programs, Co Marketing programs and Sponsorships• Developed and managed the IBM Canada branded architecture program used for all Exhibits and Trade Shows.• Created and negotiated terms and conditions of white paper contracts, including scope of work and cost development

Bachelor Of Arts (B.A.), Communications

Certificate, Marketing Management