Laura Aubry Giraudon Email & Phone Number

Bruxelles Et Périphérie

Bruxelles

Région De Bruxelles, Belgique

Performance Management: - Support the Head of Growth in the initiation, implementation and regular optimisations of acquisition digital campaigns.- Prepare the copy creative assets needed for the digital campaigns working closely with the design team.- Contribute to the overall reporting process and build specific analysis when a deep dive is required such as ROI assessment of a OOH/partnership campaign.- Manage the A/B test process with regards to ad copies, visual assets or landing pages in order to support our data-driven approach. SEO content writing:- Write copy for a variety of assets across our digital channels including blog articles, landing pages, guides, FAQs, emails and any other creative materials needed to achieve our goals. - In doing so, apply SEO and digital writing best practices- Create content to publish on social media (LinkedIn, Facebook, Instagram)Community Management: - Follow, review and reply comments from the community on the Social Media.- Closely monitor user satisfaction and leverage good ratings/testimonials on Jaimy’s marketing assets. - Develop Social Media guidelines per channel in order to inspire our community and accordingly manage content creation for each channel.

Région De Bruxelles, Belgique

UMBRELLAS - http://www.lemondeduparapluie.com :• Renewal and distribution of the offer for private sales partners• Procurement & Relation with providers• Logistics follow-up• Development of the product range• Responsible for sales on the website: on-line distribution of products, promotions and home page animation• Analytics: Google Analytics, Google Data Studio• SEA :Google Ads - Search Advertising certification• Community Management• Expanding commercial opportunities• Management of a collaboratorSTICKERS - http://www.ambiance-sticker.com :• Renewal and distribution of the offer for private sales partners.

Région De Bruxelles, Belgique

Carplug is the # 1 online store for charging stations for electric cars. Individual or professional, we offer you a wide range of charging stations to install at home, at work, or in public infrastructure.

I am supporting the EMEA commercial organization with the development, production and implementation of tools and key sales activities.DIGITAL LINE BOOK:Support on the development of the digital line book from A to Zo Establish, maintain and follow up calendaro Gather global material & LSE Merchandising team’s material o Main point of contact with agency o Support in briefing the graphic designer on different tools + follow up the projectPAN EUROPEAN SALES LAUNCHES:Organization of pan European Sales Launches with the coordination of catering, transport, product rotations and workshops…SEASONAL PHOTO SHOOTS:o Gather material from LSE Merchandising team o Contact with production agencyo Provide assets to Digital Line Book agencySEASONAL SELL IN TOOLSProject coordinator for any seasonal tool

Région De Paris, France

MERCHANDISING Support the merchandising management of 75 BuY PARIS DUTY FREE storesImplementation of the “Merchandising Bible” (eg windows) Development of temporary or permanent furniture - Launch of briefs and production monitoring (eg accessories column) Development and monitoring of merchandising tools (displays, eye catcher elements...) COMMERCIAL ANIMATIONImplementation of the scenography and the commercial activities for the thematic animations (average budget: € 60K)Main point of contact with suppliers / agencies: launch of briefs, production monitoringProviding merchandising & scenography briefs to the sales forceConstruction and implementation of planogramsANALYSISAnalysis of merchandising investments and projects (KPIs) and implementation of recommendationsBenchmark and competitive analysis

Paris - La Défense

EVENTS PLANNING (150 to 3 000 attendees):-Sales Conventions for the Group in France and Europe (Italy, Spain)-Business Days for different industry sectors followed by the Group-VIP Events Content preparationLogisticsCoordination with providersManagement of invitations and budgetsCollaboration with regional teams in France and EuropeCOMMUNICATION TOOLS: Creation, development and update

Event planning Partners canvassing

- Classes organization- Material Management- Classes Promotion- Event planning

Lille

• Inventory management• Introduction to Merchandising (Sonia Rykiel)

Master Grande Ecole, Marketing

Activities and Societies: Sports Association member - Event Planning

Marketing

Academic Exchange Buenos Aires - Argentine